Boost Your Holiday Marketing with Facebook Promotions
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These slides are from a live webinar held December 13, 2012 by GroSocial and Infusionsoft. Topics included necessary steps and best practices for small businesses to keep in mind when setting up a great holiday-oriented Facebook promotion.
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Boost Your Holiday Marketing with Facebook Promotions
- 1. Boost Your Holiday Marketing with Facebook Promotions
- 2. Introduction who is GroSocial? • Founded in 2010 • Creator of social media marketing software for small businesses • Seasoned social media marketers • Located in Utah
- 3. Your Customers Are on Facebook (and it’s really really big) • Over 1 Billion people are on Facebook • Roughly 50% log in daily • And spend approximately 30 minutes per day on Facebook • 1 of every 8 minutes spent online is spent on Facebook
- 4. Why Promotions? • Yes, they really do work! we have proof! • Your fans (potential customers) expect it it’s the #1 reason why consumers interact with brands on Facebook • Your competition is stiff! friends, family, photos, games/apps, etc. • They’re fun...and memorable over 95% of interactions take place in the News Feed
- 5. Why Holiday Promotions? Traffic is UP in December
- 6. What Kind of Promotions? • Simple Sweepstakes • Photo Contest • Video Contest • Comparative Voting • Quiz • Advent Calendar
- 8. Promotion Strategy • Decide on a theme • Make the “like” mandatory • Get an email address (this is a must) • STRONGLY incentivize sharing • Make the giveaway item universally interesting
- 9. Decide on a giveaway item
- 10. Giveaway Items offer the most universally interesting item(s) possible • Items • Experiences • Cash • Event Tickets • Electronics • Backstage Passes • Gift Cards • Anything “Exclusive”
- 11. Make it look sharp!
- 12. Promotion Design • Keep it extremely simple • Include a theme • Make the call to action clear
- 13. Give it some flair
- 14. The Secret Weapon Invite a sponsor or partner to participate with you
- 16. The Emails • Traffic Email • Thank You Email • Reminder Email (Slackers) • Reminder Email (Entrants) • Winner email
- 17. The Social Push • Daily Facebook Page updates • Consider Promoted Posts • “Leader Board” updates • Daily Tweets • Blog Post(s) - keep it simple • Facebook Ads
- 18. Monitor The verb, not the noun. But you knew that.
- 19. What Metrics to Watch • Email open rates • Facebook Page traffic • Facebook tab/promotion traffic • Promotion entrants per day • Sharing statistics per day and per entrant
- 20. Select a winner
- 21. Various Methods • Make it completely random • Reward those who hook you up! • Consider offering multiple prizes
- 23. A cool case study
- 24. Puzzle + Advent Calendar • 10 Giveaway Items (1 per day) • Two Participating Companies • Results - Day 1: 3,758 new fans - Day 2: 14,225 new fans
- 25. What will this cost me? • Design Cost: $500+ • Development Cost: $1,000+ • Giveaway Item(s): $50-1,000+ • Time • Or...use a vendor you trust for ~$500-600
- 26. Questions?