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Strategies for Growth in a
                       Post SEPA World




Brendan Reilly
Head of Northern Europe
Country Product Management
1   The Environment


                                        2   Deutsche Bankโ€™s Approach


                                        3   Case Studies


                                        4   Questions




Brendan Reilly ยท 3 July 2008 ยท page 2
"If you are planning for one year, grow rice. If
you are planning for 20 years grow trees. "

- Chinese Proverb




Brendan Reilly ยท 3 July 2008 ยท page 3
Economic challenges โ€“ Transaction Banking




                   Expenses                        Revenues




                โ€ข High fixed costs              โ€ข Commoditised products
                โ€ข Legacy technology             โ€ข Increasing competition
                โ€ข Labour intensive operations   โ€ข Pricing compression
                โ€ข Operational risk              โ€ข SEPA โ€“ changing landscape
                โ€ข Inflexible product            โ€ข Seeking value-add products



Brendan Reilly ยท 3 July 2008 ยท page 4
Banks have a few real options
Market trends put pressure on strategic positioning



              High



                                 Outsourcing           Cost Reduction

            Cost
            level


                                        Sharing          Insourcing

               Low
                       Low                  Transaction Volumes       High


Brendan Reilly ยท 3 July 2008 ยท page 5
โ€ฆresulting in New Business Models
      Split between Distribution and Transaction Banks




Distribution
                    Customer                   Sales/Service
   Bank




Transaction
   Bank             Customer                   Sales/Service       Product Mgmt       Processing   Clearing




                                           Client interaction and relationship can be intact
                                                without ownership of full value chain


   Brendan Reilly ยท 3 July 2008 ยท page 6
Market Trends

โ€ข Equens wins contract to provide outsourced payments transaction
services to OP Bank Group
โ€ข Barclays forms strategic partnership with Deutsche Bank
โ€ข HBoS selects Fortis as its prime Euro Partner Bank
โ€ข ING and Atos Origin launch a joint offering of end-to-end services
โ€ข What isnโ€™t being seen ?




Brendan Reilly ยท 3 July 2008 ยท page 7
Wholesale Solutions
Partner Banking, White-label & In-Sourcing Business

  Business Initiative established in 2004
  Established customer base, business relationship with close to 25 international banks
  Considerable track record with Implementing White-label and Partner Banking Solutions
  Global reach with offices in Frankfurt, London, Singapore and New York
  A Product Suite designed to meet requirements of clients from different segments:



     White Labelled                                              Infrastructure
                                         Partner Banking
    Channels (db-di)                                               Solutions




 Brendan Reilly ยท 3 July 2008 ยท page 8
db-Infrastructure Solutions
Leveraging DBโ€™s significant Investments in Cash Management /
Payments Technology



               GMA                  PRISMA          MTNA          SEPA           CINQ


                                         Funds                          Cheque
                                                     Investigations
                                         Transfer                       Processing
Customer            Messaging                                                           Messaging   Customer
                                                           Processing




          5 year vision & investment program
          Systems designed & built to include 3rd party partners
          White-labelled electronic banking solutions
          Scalable operations across the globe
          Business Continuity Plans & Systems
          Market leading customer service model
          Future-proofing payments environment

 Brendan Reilly ยท 3 July 2008 ยท page 9
Case Study #1: European Bank - SEPA Direct Debits

  High volume
  11 Software Vendors & 1 Bank
  Integration Layer being built
  Talks already started with another bank for same solution
  Natural extension in to SEPA Credit Transfer Processing




Brendan Reilly ยท 3 July 2008 ยท page 10
SEPA Direct Debit โ€“ European Bank
                         Access Channels

  Country Specific EB Access (SAML)                 Creditors Direct Access
                 SSO via SAML
                 db direct Internet db direct Connect
                      Attended             Unattended
                                  Pain008,
                                  Paymul
                                                             Conversion &
                                   PRISMA                      Routing                    SEPA DD
 SEPA
Engine                                                                                   Integration                   Pre-Authorization
Initiated       Recurrent DD             Customer DD Files                                  Layer                      Sanctions Checking

                                                                                                          Local back   Non-funds Authorization
                                                             Pre-Authorization Check
                                                                 Advance MT103
                                                                                                              end      Cashflow/Liquidity
                                                                                                         Local back
                                                                                                            System
                                                                                                             end       Notifications
                                                             Pre-Authorization Check                    Local back
                                                                                                           System
                                                                    Response                               end
                                                                                                         Local         Business Activity Monitor
                                                                                                         System
                                                                                                       Back-end
                               Deutsche Bankโ€™s                                                         Systems
                               SEPA Engine                                                             of Client
                                                               Authorization Check                                     Authorization
                             (Clientโ€™s instance)                 Booking MT103
                                                                                                                       Sanctions Checking

                                                               Authorization Check                                     Non-funds Authorization
                                                                   Response
                                                                                                                       Funds Authorization

                                                                                                                       Cashflow/Liquidity
                                                             Optional:
                                                             Fees and Billing                                          Business Activity Monitor
                                                             Customer Notifications
                                                             Status Fee Deutsche
                                                             Bankack
                                                             Transaction Download
                                                             Central Bank Reporting
                                                             Daily Operational Reports
                                    EBA
                                   STEP 2
Brendan Reilly ยท 3 July 2008 ยท page 11
Case Study #2 : Pan-European Payments Outsourcing

  Multi โ‚ฌ million contract over 5 years
  High volume of high value transactions
  Client is challenged by a legacy of ageing technology & employees
  Technology & Operational play โ€“ leveraging India & other low cost locations
  Transformational deal




Brendan Reilly ยท 3 July 2008 ยท page 12
European Bank - Payment Outsourcing

                Static Data Sources                                             Transaction Sources

                                      Bilateral    Internet     File-based       SEPA         Internal             Insourced
     Client Data        Bank Data                                                                          SWIFT
                                     Agreements    Banking        system      Instruments   Applications             Clients




                                                                                  Integration Layer
                   Bank Repository                                   File Transfer
                                                  Dedicated                                                SWIFT
                       (CAAA)                                     (db-direct connect /
                                                    line                                                   (GMA)
                                                                  SWIFTNet FileAct)




                                                              Middleware
          Transactions                                         (PRISMA)
          Static Data




                                                                High Value & SEPA Payment Processing Platforms
                                                                             (MTNA & SEPA Engine)




Brendan Reilly ยท 3 July 2008 ยท page 13
Questions




Brendan Reilly ยท 3 July 2008 ยท page 14

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Strategies For Growth Post Sepa Deutsche Brendan Reilly

  • 1. Strategies for Growth in a Post SEPA World Brendan Reilly Head of Northern Europe Country Product Management
  • 2. 1 The Environment 2 Deutsche Bankโ€™s Approach 3 Case Studies 4 Questions Brendan Reilly ยท 3 July 2008 ยท page 2
  • 3. "If you are planning for one year, grow rice. If you are planning for 20 years grow trees. " - Chinese Proverb Brendan Reilly ยท 3 July 2008 ยท page 3
  • 4. Economic challenges โ€“ Transaction Banking Expenses Revenues โ€ข High fixed costs โ€ข Commoditised products โ€ข Legacy technology โ€ข Increasing competition โ€ข Labour intensive operations โ€ข Pricing compression โ€ข Operational risk โ€ข SEPA โ€“ changing landscape โ€ข Inflexible product โ€ข Seeking value-add products Brendan Reilly ยท 3 July 2008 ยท page 4
  • 5. Banks have a few real options Market trends put pressure on strategic positioning High Outsourcing Cost Reduction Cost level Sharing Insourcing Low Low Transaction Volumes High Brendan Reilly ยท 3 July 2008 ยท page 5
  • 6. โ€ฆresulting in New Business Models Split between Distribution and Transaction Banks Distribution Customer Sales/Service Bank Transaction Bank Customer Sales/Service Product Mgmt Processing Clearing Client interaction and relationship can be intact without ownership of full value chain Brendan Reilly ยท 3 July 2008 ยท page 6
  • 7. Market Trends โ€ข Equens wins contract to provide outsourced payments transaction services to OP Bank Group โ€ข Barclays forms strategic partnership with Deutsche Bank โ€ข HBoS selects Fortis as its prime Euro Partner Bank โ€ข ING and Atos Origin launch a joint offering of end-to-end services โ€ข What isnโ€™t being seen ? Brendan Reilly ยท 3 July 2008 ยท page 7
  • 8. Wholesale Solutions Partner Banking, White-label & In-Sourcing Business Business Initiative established in 2004 Established customer base, business relationship with close to 25 international banks Considerable track record with Implementing White-label and Partner Banking Solutions Global reach with offices in Frankfurt, London, Singapore and New York A Product Suite designed to meet requirements of clients from different segments: White Labelled Infrastructure Partner Banking Channels (db-di) Solutions Brendan Reilly ยท 3 July 2008 ยท page 8
  • 9. db-Infrastructure Solutions Leveraging DBโ€™s significant Investments in Cash Management / Payments Technology GMA PRISMA MTNA SEPA CINQ Funds Cheque Investigations Transfer Processing Customer Messaging Messaging Customer Processing 5 year vision & investment program Systems designed & built to include 3rd party partners White-labelled electronic banking solutions Scalable operations across the globe Business Continuity Plans & Systems Market leading customer service model Future-proofing payments environment Brendan Reilly ยท 3 July 2008 ยท page 9
  • 10. Case Study #1: European Bank - SEPA Direct Debits High volume 11 Software Vendors & 1 Bank Integration Layer being built Talks already started with another bank for same solution Natural extension in to SEPA Credit Transfer Processing Brendan Reilly ยท 3 July 2008 ยท page 10
  • 11. SEPA Direct Debit โ€“ European Bank Access Channels Country Specific EB Access (SAML) Creditors Direct Access SSO via SAML db direct Internet db direct Connect Attended Unattended Pain008, Paymul Conversion & PRISMA Routing SEPA DD SEPA Engine Integration Pre-Authorization Initiated Recurrent DD Customer DD Files Layer Sanctions Checking Local back Non-funds Authorization Pre-Authorization Check Advance MT103 end Cashflow/Liquidity Local back System end Notifications Pre-Authorization Check Local back System Response end Local Business Activity Monitor System Back-end Deutsche Bankโ€™s Systems SEPA Engine of Client Authorization Check Authorization (Clientโ€™s instance) Booking MT103 Sanctions Checking Authorization Check Non-funds Authorization Response Funds Authorization Cashflow/Liquidity Optional: Fees and Billing Business Activity Monitor Customer Notifications Status Fee Deutsche Bankack Transaction Download Central Bank Reporting Daily Operational Reports EBA STEP 2 Brendan Reilly ยท 3 July 2008 ยท page 11
  • 12. Case Study #2 : Pan-European Payments Outsourcing Multi โ‚ฌ million contract over 5 years High volume of high value transactions Client is challenged by a legacy of ageing technology & employees Technology & Operational play โ€“ leveraging India & other low cost locations Transformational deal Brendan Reilly ยท 3 July 2008 ยท page 12
  • 13. European Bank - Payment Outsourcing Static Data Sources Transaction Sources Bilateral Internet File-based SEPA Internal Insourced Client Data Bank Data SWIFT Agreements Banking system Instruments Applications Clients Integration Layer Bank Repository File Transfer Dedicated SWIFT (CAAA) (db-direct connect / line (GMA) SWIFTNet FileAct) Middleware Transactions (PRISMA) Static Data High Value & SEPA Payment Processing Platforms (MTNA & SEPA Engine) Brendan Reilly ยท 3 July 2008 ยท page 13
  • 14. Questions Brendan Reilly ยท 3 July 2008 ยท page 14