interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas. In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business. John covers this items such as: - How to create a social media strategy - Finding ways to connect with your audience - Best practices on measuring social media efforts - And more!