This document discusses how incorporating blogging into a company's social media plan can help drive traffic to their website and position the business as a thought leader. It provides tips for what topics to cover in blogs, such as event marketing, content tailored for different target audiences, company and industry news. Staff can get involved by writing blogs based on their expertise. Blogs should include multimedia like photos, videos, audio and slideshares to engage readers. Tools mentioned that can help with blogging include screen capture software, content management systems like WordPress, and sources for stock photos and audio. The document also recommends merging blog content with email newsletters to recycle content.
2. Social Media Marketing Management Planning Execution Analytics Website Consulting & Design Analytics Functionality Engaging About Grow Socially My Mobile Made Easy Create Mobile Website Hosting & Support QR Codes Provided
3. Goals for Social Media Marketing Drive traffic to website Position business as thought leader Promote company news Promote products and services Spread company awareness
4. Blogging Power Post Blog on Website Push Traffic to Website Push Traffic to Website Retweets, Paper.li’s, Hashtags on Twitter Likes & Comments on Facebook
44. Why Event Marketing Online? The event only happens once, but pre-event and post-event online marketing can get your name out there many times. Make a strong and personal impact on the people you meet by engaging/connecting with them online. Share your experience via social media
64. Get Your Staff Involved Each colleague has their own expertise, offers unique skills Shows the people behind the website Allows staff to participate with the company’s marketing efforts Gives variety to your blog Spreads out the workload 26
70. How? Save image to your computer Save it as a keyword Click where you’d like image to appear in blog before inserting it Click on image icon to insert the image Label & Re-Size Insert into Post 29
76. Add Audio Connect it to Podcasts Add it to iTunes People can listen to information while they work Some people are better speakers than writers Footage of a live interview 31
77. Add Slideshare Shows that you offer speaking engagements Positions you as an expert on that particular subject matter Presents a great variety of information to your audience
86. WordPress GrowSocially.com Used for our website Can purchase different themes Blogger AskNH.BlogSpot.com NHGSA.BlogSpot.com GSALife.BlogSpot.com 36 Free Blog Sites
88. Hold down button on top of phone Then press the bottom button with the square on it Phone will automatically save image to its photos Email it to yourself 38 Capture Images with Your iPhone
93. Merge Your Blog with Your eNewsletter Drives people to your website People may explore your website further Recycle your content Keeps it fresh Prevents you from scrambling for last minute content 41