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Transforming Your
           Photo Business
John Foley, Jr., interlinkONE / Grow Socially, Inc.




                                Copyright © 2010 Grow Socially, Inc. All Rights Reserved.




                                                                                            Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                          Phone 1.800.948.0113
                                                                                            Email Support@GrowSocially.com
John Foley, Jr. - Introduction

interlinkONE
   ►   Enterprise Marketing                                                                     I love Marketing!
       Management Software


Grow Socially, Inc.
   ►   Strategic Outsourced
       Marketing Services
       /Online Marketing:
       Social
       Media, SEO, Website
                                                                            @JohnFoleyJr
       Development                                                              Questions or Comments?
                Copyright © 2012 Grow Socially, Inc. All Rights Reserved.       Phone 1.800.948.0113
                                                                                Email Support@GrowSocially.com
Rules for today

►   Keep your phone ON! Social App’s running!
    ►   Engage, Share, Connect #PMA@CES

►   Follow me - @johnfoleyjr

►   No making fun or laughing at MY Accent!

►   Participate! It pays to ask questions!

                                                                           Questions or Comments?
               Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                           Email Support@GrowSocially.com
Overview

►   The Need for Transformation

►   Steps to Transform Your
    Business

►   Ideas and Inspiration

                                                                          Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/




                                                                                   Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.            Phone 1.800.948.0113
                                                                                   Email Support@GrowSocially.com
THE NEED FOR TRANSFORMATION



                                                                  Questions or Comments?
      Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                  Email Support@GrowSocially.com
First: Basic Human Need

►   “Even cavemen did it”

►   We need to
    communicate visually.

►   Capture moments…                                                 Photo Credit: http://6sightreport.com/2011/12/02/all-photography-is-
                                                                     shared/

    and share them.

                                                                                                Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                          Phone 1.800.948.0113
                                                                                                Email Support@GrowSocially.com
However… how we fill those needs changes


►   People want to share visual moments faster
    than ever before.

►   Technology advances have empowered people…
    better quality, at affordable prices, on their
    own.


                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Disruptive Technology

►   Smartphones
►   Tablets
►   Social Media
►   Apps



                                                                         Photo Credit: Scott Beale / Laughing Squid: http://laughingsquid.com/




                                                                                                    Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                              Phone 1.800.948.0113
                                                                                                    Email Support@GrowSocially.com
Disruptive: Smartphone




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Smartphone Ownership

       According to Nielsen’s “State of the Media Report”,
      44% of the U.S. mobile population own a smartphone.




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
The Smartphone Effect

►   “The share of photos taken with a
    smartphone went from 17 percent in
    2010 to 27 percent in 2011, while the
    share of photos taken on a camera
    dropped from 52 percent to 44
    percent.”


                                 Source: NPD Group’s 2011 Imaging Confluence Study



                                                                              Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.       Phone 1.800.948.0113
                                                                              Email Support@GrowSocially.com
Cameras on Phones Keep Improving!



                                                                    iPhone4:
                                                                    • 5 megapixel
                                                                       photo camera

                                                                    iPhone4s:
                                                                    • 8 megapixel
                                                                       photo camera




                                                                    Questions or Comments?
        Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                    Email Support@GrowSocially.com
Smartphone Has Changed Everything


►   “The smartphone is a two-way device that
    allows for true visual communication at a
    distance unlike anything else in history.”

Paul Worthington, December 2nd, 2011



                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Tablets




                         Photo Credit: http://iainmasterton.photoshelter.com/image/I0000BnVjaMGtKH0




                                                                                               Questions or Comments?
          Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                            Phone 1.800.948.0113
                                                                                               Email Support@GrowSocially.com
Tablets: Disney’s iPad Camera

►   The Vivitar Disney iPad
    Camera lets you shoot 7Mp
    images with your iPad.

►   Create custom projects using
    your photos with the free
    Disney Pix App.

►   “Share with friends and
    family”
                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Apps That Make Us Feel Professional




                                                                     Adobe Photoshop Express




                                                                          Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.        Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Apps: Integrating Mobile + Social



“In 2011, people
uploaded photos
to Instagram at a
rate of 90 pictures
every second.”


                                                                        Questions or Comments?
            Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                        Email Support@GrowSocially.com
Disruptive Technology: Social Media

                            ►      800 Million Users on Facebook


       ►    300 Million Users on Twitter


                        ►        62 million users on Google+ in 5 months

NOTE: As of December 2011

                                                                                        Questions or Comments?
                            Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                                        Email Support@GrowSocially.com
Every 60 seconds on the Internet…
How Can You Adapt To Disruption?

►   Revisit/Set a Strategy and Plan

►   Embrace Technology Advancements

►   Market Better Than Everyone Else




                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
STEPS TO TRANSFORM YOUR BUSINESS



                                                                   Questions or Comments?
       Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                   Email Support@GrowSocially.com
Time to Change Your Focus?


                                                                                      ►   Image Quality?

                                                                                               or…

                                                                                      ►   Communications
                                                                                          & Connectivity?
   Photo Credit: http://www.flickr.com/photos/23688516@N00/368590186/




                                                                                            Questions or Comments?
                          Copyright © 2012 Grow Socially, Inc. All Rights Reserved.         Phone 1.800.948.0113
                                                                                            Email Support@GrowSocially.com
What could you change to grow?

►   Could you build better hardware?

►   Could your website be improved to drive more
    orders?

►   Could you create an App?

►   Could you integrate with another service?
                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Change in Messaging


                                                         ►          External: Website
                                                                    and Collateral

                                                         ►          Internal: Mission
                                                                    Statement

                                                                           Questions or Comments?
        Copyright © 2012 Grow Socially, Inc. All Rights Reserved.          Phone 1.800.948.0113
                                                                           Email Support@GrowSocially.com
Change in Sales

►   Solutions vs.
    Commodities

►   Resources, Demos, Tool
    kit

►   Questions and Listening


                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
                                                                                                          Photo Credit
Change in Resources

►   Marketing Support

►   Web Development

►   Mobile Applications

►   Social-Enabled

                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
                                                                                                          Photo Credit
Change / Increase Self-Promotional Efforts

►   Bring your offerings to market
►   Speak volumes of VALUE
►   Eat your own dog food
►   Walk the Talk
►   Practice what you preach




                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Before You Move Forward…



To change and
succeed, you must
have a plan!
                                                                    Photo Credit: http://www.flickr.com/photos/49889874@N05/5270989595/




                                                                              Questions or Comments?
        Copyright © 2012 Grow Socially, Inc. All Rights Reserved.             Phone 1.800.948.0113
                                                                              Email Support@GrowSocially.com
Let’s Move Forward!



     Create Your Strategy,
         Business Plan,
        & Infrastructure

                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
The Strategy

►   Business Plan
►   Marketing Plan
►   Sales Plan
►   Financial Plan
►   Organizational Needs
►   Measure


                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Crucial Components of a Business Plan

►   Executive Summary
►   Business Section
►   Market Analysis
►   Marketing
►   Sales
►   Financial
►   Management
►   Human Resources
                                                                        Questions or Comments?
            Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                        Email Support@GrowSocially.com
Organizational Structure

►   Management and
    personnel

►   Administrative
    organization

►   Contingency planning


                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Risk Management

►   What could prevent
    you from reaching
    your goals and what
    are you going to do
    mitigate them?

►   Do you have enough
    Capital?

                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Financial Plan

•    The investment budget

•    Statistical data (ratios)

•    ROI

•    Financial projections

                                                                            Questions or Comments?
                Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                            Email Support@GrowSocially.com
The Marketing Plan




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Optimize / Social Friendly
         Get Noticed                                                  eNewsletter Sign-Ups
                                                                          White Papers
                                                                          Landing Pages
                                                                              Offers
                                                                              Emails
                                                                               Polls            Inquiries
                                                                                                                           Engage
                                                                                                                            and
                                                                                                    Qualified              Nurture
                                                                                                     Leads

                                                                                                                     Engage
                                                                                                       Sales          and
                                                                           Start with MKTG                           Nurture
Integrated Multi-Channel Marketing                                               Plan
Action – Publish – Engage – Converse – Share                                           Product?
    Social Media Blogging Analytics                                                    Service?
            Content Mgmt SEO                                                            Asset?
                                                                                                        $
                                                                                                  Questions or Comments?
                           Copyright © 2012 Grow Socially, Inc. All Rights Reserved.              Phone 1.800.948.0113
                                                                                                  Email Support@GrowSocially.com
Marketing Calendar, Take 1
                           Announce                   Mail -
Send out                   on website                 Monthly
flyers to
                                                      Newsletter
clients
            Phone Calls
                                                      Email
                                                      eNewsletter
                                                      (Announce)


                          Tell
                                                      Expo Event
                          colleagues
                                                      8AM-6PM
                          you’re
                          attending

             Send thank                 Enter new
             you cards                  contacts in
                                        CRM
Marketing Calendar, Take 2
               Create         Announce      Announce on   Mail -
  Send out     Post, Link     on website        &         Monthly
  flyers to    back to                                    Newsletter
  clients      website

               Comment on Connect with      Share event   Email
               event’s    Keynote           article on    eNewsletter
                     page Speakers on                     (Announce)


 Announce                    Tell
               Share event                  Join in on    Expo Event
 booth #                     colleagues
               article on                   event’s       8AM-6PM
 with                        you’re
                                            hashtag
 video post                  attending

               Send thank                   Enter new
 Follow-Up                   Share                        Friend new
               you cards                    contacts in
 with                        speaking                     contacts on
                                            Excel
 Post & Post                 presentation
 Pictures                    on
Marketing Resources: Needs

►   Plan then EXECUTE
►   Storytellers
►   Content Creators
►   Mobile/Social




                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Sales Resources: Needs

►   Willingness to embrace change!

►   Not completely afraid of social media



                                                                          Photo Credit: http://www.flickr.com/photos/69118659@N00/4894537066/




                                                                                            Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                     Phone 1.800.948.0113
                                                                                            Email Support@GrowSocially.com
IT Resources: Needs

►   Ability to manage data (Excel, CSV, Access)

►   HTML/Web Development Experience

►   Basic Understanding of Web Security

►   Not Afraid to Communicate with Sales &
    Marketing
                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
The Takeaway Plan –
 Tying it all together


                                                                 Questions or Comments?
     Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                 Email Support@GrowSocially.com
Key Steps to Success

   Plan, Plan, Plan

   Review and Refine Your Focus

   Get close with Customers – What do they want from you?

   Embrace Technology

   Self-Promote!

   Measure

                                                                             Questions or Comments?
                 Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                             Email Support@GrowSocially.com
IDEAS AND INSPIRATION
… To Grow Your Business




                                                                            Questions or Comments?
                Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                            Email Support@GrowSocially.com
What’s Old… Often Becomes New

►   Mobile and Social will not go away… but, there
    is still a need for tangible items.

►   However, we need to make it easy for people to
    do so.

►   Here are some examples…

                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Postagram

►   A mobile app
    that makes it
    easy to order
    postcards
    based on
    mobile
    pictures.


                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
CanvasPop

►   CanvasPop: Easily Print Instagram Photos




                                                                         Questions or Comments?
             Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                         Email Support@GrowSocially.com
Improve Your Marketing Efforts

►   Website: Design, Content, Calls-to-Action
►   Social Media: Listen and Engage
►   Mobile: QR Codes, SMS, Payments
►   Integrated, Multi-Channel Campaigns




                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Website Inspiration




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Website Inspiration: Compelling Content




 http://www.fotocrush.com/




                                                                            Questions or Comments?
                Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                            Email Support@GrowSocially.com
Calagaz Photo: Social/Website Integration




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Use Social Media to Listen and Engage




                                       http://Search.Twitter.com




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Listen to Social Media Chatter… And Act




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Going Forward

►   Technologies will continue to emerge….
    …. and disrupt!

►   But, if we are determined, we can find ways to
    grow our business.




                                                                          Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                          Email Support@GrowSocially.com
Find Inspiration Here at the DIMA!

►   You should absolutely applaud yourself for
    devoting time, energy, and other resources for
    attending this conference!




                                                                          Photo Credit: http://www.flickr.com/photos/8176740@N05/2565937494/


                                                                                           Questions or Comments?
              Copyright © 2012 Grow Socially, Inc. All Rights Reserved.                    Phone 1.800.948.0113
                                                                                           Email Support@GrowSocially.com
6 SIGHT

Options for Transforming:
► Compete?

► Infiltrate?

► Cooperate?



http://6sightreport.com/2011/12/02/all-photography-is-shared/




                                                                              Questions or Comments?
                  Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                              Email Support@GrowSocially.com
PMA’s LinkedIn Group




                                                                    Questions or Comments?
        Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                    Email Support@GrowSocially.com
Your Peers - Calagaz




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Calagaz




                                                                      Questions or Comments?
          Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                      Email Support@GrowSocially.com
Calagaz




                                                                      Questions or Comments?
          Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                      Email Support@GrowSocially.com
Story Telling From Your Peers
Leo Calagaz – 1955 - http://www.calagaz.com/

Reinvented themselves! And continue to do so.

iGEN, Wide Format

Expanded Services (*Not all inclusive!)
Photo books,
Ornaments
Puzzles
Canvas prints
Collages
Cards, personalized 1 or 1000?
Scrapping - drag and drop - Scrap booking on line!
Print on metal pictures, aluminum pictures..
                                                                             Questions or Comments?
                 Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                             Email Support@GrowSocially.com
Calagaz Cont

►   What’s next?
    ►   Purchased Silk Screen outfit – Pictures to TShirts
    ►   Roland – “Beyond the poster” - Wide Format
    ►   Cross / Up selling with comp services
►   Advice
    ►   Plan
    ►   Have a solid marketing and sales plan
    ►   Reinvent as the needs require / plan
    ►   Network, continuous learning
    ►   NO SECRET he says! – Hired a Marketing Director! Part
        of the Management Team!
                                                                             Questions or Comments?
                 Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                             Email Support@GrowSocially.com
Your Peers – Dan’s Camera




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Dan’s Continued




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Dan’s Continued




                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
Story Telling From Your Peers
Steve Olock– DIMA Director at Large!
http://www.danscamera.com/

Lost of researching!
What will the market bear.
Planning
Wide Format

Expanded Services (*Not all inclusive!)
Photo books,
Gallery Wrap
Stick Pix - clings
Canvas prints
Collages
Scrapping
Video Services – Capture business
                                                                             Questions or Comments?
                 Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                             Email Support@GrowSocially.com
Dan’s Camera Cont

►   Advice from Steve
    ►   One thing wont work or fill the hole – Diversify!
    ►   Value Added Services around Digital
    ►   Plan
    ►   Have a solid marketing and sales plan
    ►   Reinvent as the needs require / plan




                                                                             Questions or Comments?
                 Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                             Email Support@GrowSocially.com
Final Thoughts & Action Items

   Soul Search

   Business Plan Review

   Marketing/Sales Plan

   Find the Right Resources

   Self Promotion
                                                                           Questions or Comments?
               Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                           Email Support@GrowSocially.com
Q & A / Contact Me!: http://ilink.me/JR


                                                                           QRCode




                                                                                      iFlyMobi.com



                                                                     Questions or Comments?
         Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                     Email Support@GrowSocially.com
THANK YOU!



                                                                  Questions or Comments?
      Copyright © 2012 Grow Socially, Inc. All Rights Reserved.   Phone 1.800.948.0113
                                                                  Email Support@GrowSocially.com

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Transforming Your Photo Business (DIMA and PMA@CES))

  • 1. Transforming Your Photo Business John Foley, Jr., interlinkONE / Grow Socially, Inc. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 2. John Foley, Jr. - Introduction interlinkONE ► Enterprise Marketing I love Marketing! Management Software Grow Socially, Inc. ► Strategic Outsourced Marketing Services /Online Marketing: Social Media, SEO, Website @JohnFoleyJr Development Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 3. Rules for today ► Keep your phone ON! Social App’s running! ► Engage, Share, Connect #PMA@CES ► Follow me - @johnfoleyjr ► No making fun or laughing at MY Accent! ► Participate! It pays to ask questions! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 4. Overview ► The Need for Transformation ► Steps to Transform Your Business ► Ideas and Inspiration Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 5. THE NEED FOR TRANSFORMATION Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 6. First: Basic Human Need ► “Even cavemen did it” ► We need to communicate visually. ► Capture moments… Photo Credit: http://6sightreport.com/2011/12/02/all-photography-is- shared/ and share them. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 7. However… how we fill those needs changes ► People want to share visual moments faster than ever before. ► Technology advances have empowered people… better quality, at affordable prices, on their own. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 8. Disruptive Technology ► Smartphones ► Tablets ► Social Media ► Apps Photo Credit: Scott Beale / Laughing Squid: http://laughingsquid.com/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 9. Disruptive: Smartphone Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 10. Smartphone Ownership According to Nielsen’s “State of the Media Report”, 44% of the U.S. mobile population own a smartphone. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 11. The Smartphone Effect ► “The share of photos taken with a smartphone went from 17 percent in 2010 to 27 percent in 2011, while the share of photos taken on a camera dropped from 52 percent to 44 percent.” Source: NPD Group’s 2011 Imaging Confluence Study Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 12. Cameras on Phones Keep Improving! iPhone4: • 5 megapixel photo camera iPhone4s: • 8 megapixel photo camera Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 13. Smartphone Has Changed Everything ► “The smartphone is a two-way device that allows for true visual communication at a distance unlike anything else in history.” Paul Worthington, December 2nd, 2011 Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 14. Tablets Photo Credit: http://iainmasterton.photoshelter.com/image/I0000BnVjaMGtKH0 Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 15. Tablets: Disney’s iPad Camera ► The Vivitar Disney iPad Camera lets you shoot 7Mp images with your iPad. ► Create custom projects using your photos with the free Disney Pix App. ► “Share with friends and family” Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 16. Apps That Make Us Feel Professional Adobe Photoshop Express Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 17. Apps: Integrating Mobile + Social “In 2011, people uploaded photos to Instagram at a rate of 90 pictures every second.” Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 18. Disruptive Technology: Social Media ► 800 Million Users on Facebook ► 300 Million Users on Twitter ► 62 million users on Google+ in 5 months NOTE: As of December 2011 Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 19. Every 60 seconds on the Internet…
  • 20. How Can You Adapt To Disruption? ► Revisit/Set a Strategy and Plan ► Embrace Technology Advancements ► Market Better Than Everyone Else Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 21. STEPS TO TRANSFORM YOUR BUSINESS Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 22. Time to Change Your Focus? ► Image Quality? or… ► Communications & Connectivity? Photo Credit: http://www.flickr.com/photos/23688516@N00/368590186/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 23. What could you change to grow? ► Could you build better hardware? ► Could your website be improved to drive more orders? ► Could you create an App? ► Could you integrate with another service? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 24. Change in Messaging ► External: Website and Collateral ► Internal: Mission Statement Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 25. Change in Sales ► Solutions vs. Commodities ► Resources, Demos, Tool kit ► Questions and Listening Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com Photo Credit
  • 26. Change in Resources ► Marketing Support ► Web Development ► Mobile Applications ► Social-Enabled Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com Photo Credit
  • 27. Change / Increase Self-Promotional Efforts ► Bring your offerings to market ► Speak volumes of VALUE ► Eat your own dog food ► Walk the Talk ► Practice what you preach Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 28. Before You Move Forward… To change and succeed, you must have a plan! Photo Credit: http://www.flickr.com/photos/49889874@N05/5270989595/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 29. Let’s Move Forward! Create Your Strategy, Business Plan, & Infrastructure Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 30. The Strategy ► Business Plan ► Marketing Plan ► Sales Plan ► Financial Plan ► Organizational Needs ► Measure Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 31. Crucial Components of a Business Plan ► Executive Summary ► Business Section ► Market Analysis ► Marketing ► Sales ► Financial ► Management ► Human Resources Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 32. Organizational Structure ► Management and personnel ► Administrative organization ► Contingency planning Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 33. Risk Management ► What could prevent you from reaching your goals and what are you going to do mitigate them? ► Do you have enough Capital? Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 34. Financial Plan • The investment budget • Statistical data (ratios) • ROI • Financial projections Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 35. The Marketing Plan Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 36. Optimize / Social Friendly Get Noticed eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Inquiries Engage and Qualified Nurture Leads Engage Sales and Start with MKTG Nurture Integrated Multi-Channel Marketing Plan Action – Publish – Engage – Converse – Share Product? Social Media Blogging Analytics Service? Content Mgmt SEO Asset? $ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 37. Marketing Calendar, Take 1 Announce Mail - Send out on website Monthly flyers to Newsletter clients Phone Calls Email eNewsletter (Announce) Tell Expo Event colleagues 8AM-6PM you’re attending Send thank Enter new you cards contacts in CRM
  • 38. Marketing Calendar, Take 2 Create Announce Announce on Mail - Send out Post, Link on website & Monthly flyers to back to Newsletter clients website Comment on Connect with Share event Email event’s Keynote article on eNewsletter page Speakers on (Announce) Announce Tell Share event Join in on Expo Event booth # colleagues article on event’s 8AM-6PM with you’re hashtag video post attending Send thank Enter new Follow-Up Share Friend new you cards contacts in with speaking contacts on Excel Post & Post presentation Pictures on
  • 39. Marketing Resources: Needs ► Plan then EXECUTE ► Storytellers ► Content Creators ► Mobile/Social Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 40. Sales Resources: Needs ► Willingness to embrace change! ► Not completely afraid of social media Photo Credit: http://www.flickr.com/photos/69118659@N00/4894537066/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 41. IT Resources: Needs ► Ability to manage data (Excel, CSV, Access) ► HTML/Web Development Experience ► Basic Understanding of Web Security ► Not Afraid to Communicate with Sales & Marketing Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 42. The Takeaway Plan – Tying it all together Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 43. Key Steps to Success  Plan, Plan, Plan  Review and Refine Your Focus  Get close with Customers – What do they want from you?  Embrace Technology  Self-Promote!  Measure Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 44. IDEAS AND INSPIRATION … To Grow Your Business Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 45. What’s Old… Often Becomes New ► Mobile and Social will not go away… but, there is still a need for tangible items. ► However, we need to make it easy for people to do so. ► Here are some examples… Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 46. Postagram ► A mobile app that makes it easy to order postcards based on mobile pictures. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 47. CanvasPop ► CanvasPop: Easily Print Instagram Photos Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 48. Improve Your Marketing Efforts ► Website: Design, Content, Calls-to-Action ► Social Media: Listen and Engage ► Mobile: QR Codes, SMS, Payments ► Integrated, Multi-Channel Campaigns Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 49. Website Inspiration Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 50. Website Inspiration: Compelling Content http://www.fotocrush.com/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 51. Calagaz Photo: Social/Website Integration Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 52. Use Social Media to Listen and Engage http://Search.Twitter.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 53. Listen to Social Media Chatter… And Act Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 54. Going Forward ► Technologies will continue to emerge…. …. and disrupt! ► But, if we are determined, we can find ways to grow our business. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 55. Find Inspiration Here at the DIMA! ► You should absolutely applaud yourself for devoting time, energy, and other resources for attending this conference! Photo Credit: http://www.flickr.com/photos/8176740@N05/2565937494/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 56. 6 SIGHT Options for Transforming: ► Compete? ► Infiltrate? ► Cooperate? http://6sightreport.com/2011/12/02/all-photography-is-shared/ Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 57. PMA’s LinkedIn Group Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 58. Your Peers - Calagaz Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 59. Calagaz Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 60. Calagaz Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 61. Story Telling From Your Peers Leo Calagaz – 1955 - http://www.calagaz.com/ Reinvented themselves! And continue to do so. iGEN, Wide Format Expanded Services (*Not all inclusive!) Photo books, Ornaments Puzzles Canvas prints Collages Cards, personalized 1 or 1000? Scrapping - drag and drop - Scrap booking on line! Print on metal pictures, aluminum pictures.. Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 62. Calagaz Cont ► What’s next? ► Purchased Silk Screen outfit – Pictures to TShirts ► Roland – “Beyond the poster” - Wide Format ► Cross / Up selling with comp services ► Advice ► Plan ► Have a solid marketing and sales plan ► Reinvent as the needs require / plan ► Network, continuous learning ► NO SECRET he says! – Hired a Marketing Director! Part of the Management Team! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 63. Your Peers – Dan’s Camera Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 64. Dan’s Continued Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 65. Dan’s Continued Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 66. Story Telling From Your Peers Steve Olock– DIMA Director at Large! http://www.danscamera.com/ Lost of researching! What will the market bear. Planning Wide Format Expanded Services (*Not all inclusive!) Photo books, Gallery Wrap Stick Pix - clings Canvas prints Collages Scrapping Video Services – Capture business Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 67. Dan’s Camera Cont ► Advice from Steve ► One thing wont work or fill the hole – Diversify! ► Value Added Services around Digital ► Plan ► Have a solid marketing and sales plan ► Reinvent as the needs require / plan Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 68. Final Thoughts & Action Items  Soul Search  Business Plan Review  Marketing/Sales Plan  Find the Right Resources  Self Promotion Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 69. Q & A / Contact Me!: http://ilink.me/JR QRCode iFlyMobi.com Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com
  • 70. THANK YOU! Questions or Comments? Copyright © 2012 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113 Email Support@GrowSocially.com

Notas del editor

  1. 10 times free book
  2. Are you simply adding new services to an existing portfolioof offerings, or are you starting up a new business under adifferent name?• Where will the staffing come from? What percentage ofyour current staff will transition to the new business, andwhat condition does that leave the existing business in froma staffing perspective?• Who will comprise your management team? At the risk ofsounding like a broken record, a marketing professionalshould be part of that core team. But you also need finance,human resources, sales, operations, etc. Will you leveragesome of those resources that are existing in the old businessto serve the new, gaining synergies from sister companies?
  3. Risk reductionExit strategy
  4. Product: This is the physical product or service offered to the customer. It also refers to any services or conveniences that are part of the offering. So while the actual, physical end product may be a printed piece or a cross-media campaign, the ancillary services wrapped around its delivery are equally—if not more—important. This includes consulting, data analysis and many other components we have already discussed.• Price: Pricing decisions need to take into account profit margins and probable competitive responses. Pricing needs to incorporate not just the printing, but the value-added and professional services accompanying the offer. In many cases, pricing these new services on a cost-plus basis is missing the boat because the market value is often higher than cost-plus. Value-based pricing is more appropriate.• Promotion: Promotion decisions are those related to communicating and selling to potential consumers. Promotion decisions involve advertising, public relations, events, seminars, direct mail, email, social media, etc. In other words, marketing your services.• Place: Place simply refers to how you will sell your products to your customers. What you are selling will directly influence your distribution model. Do you have a walk-up retail bricks-and-mortar storefront? What channels are you using? What does your direct sales force look like? What vertical markets are you going after? And how does your Web storefront play into the mix?
  5. Secret (You need a resource to do this! End of Story!)Create Content through:WritingVideoAudioPresentationsConversationalMobile/Social
  6. There is not a silver bullet – Rome was not built in a dayPlan, Plan, PlanTreat it as if you were starting a new businessCreate a Solid Business PlanGet Marketing Expertise on your StaffTake advantage of existing customer relationshipsExamine trends that are affecting the verticals you serveSet Expectations that the Transformation will happenConstantly review and update marketing strategiesIncrease your self-promotional effortsMeasure
  7. Sold 200 for Christmas $20 cost $10
  8. Sold 200 for christmas $20 cost $10
  9. Measurement, revising, repeating Develop a Vision and Business PlanDevelop the Organization ChartCreate a Marketing Strategy and PlanCreate Sales Strategy and PlanOperational PlanFinance – pro forma financial statementsEducate Internally and ExternallyConsistently Self-PromoteExecuteMeasure