What’s New With Social and Mobile Media for Prospecting and Lead Generation
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This presentation was presented at the MFSA Annual Conference in Charleston, SC in June 2010.
![Who am I? ,[object Object],[object Object],[object Object],[object Object],@johnfoleyjr John Foley, Jr. CEO/CMO](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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What’s New With Social and Mobile Media for Prospecting and Lead Generation
- 1. What’s new with Social and Mobile Media for Prospecting and lead Generation John Foley, Jr CEO – interlinkONE, Inc. CEO/CMO – Grow Socially, Inc.
- 10. Web Users on Social Media
- 11. # of Users
- 16. Uniform Presence
- 17. Uniform Presence
- 18. Uniform Presence
- 19. Uniform Presence
- 20. Uniform Presence
- 21. Importance of integration Content/Messaging Sharing
- 22. Driving Traffic
- 26. Google Buzz allows you to share you find interesting while surfing the internet and also post status updates. It is all integrated through Gmail. Google Buzz
- 36. Social Media Prospecting 101 $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Publish - Engage – Converse - Share Convert / Measure
- 38. Mobile Media Marketing A perspective
- 39. What are they doing
- 44. The Network – Simple terms
- 45. What do you leave with everyday?
- 46. What is Mobile Media Marketing
- 47. What is Mobile Media Marketing
- 49. Driving Traffic
- 53. What’s New Mobile Media
- 54. What’s New Mobile Media
- 55. What’s New Mobile Media Marketing
- 56. Types of Mobile Advertising Unknown source
- 59. Mobile Couponing
Notas del editor
- Who was here last year?
- How many people have moved forward with any social media marketing?
- By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
- 25% of search results for the world’s top 20 largest brands are links to user-generated content
- Listening tools use analytics to measure how effective your social media efforts are You leave behind information every time you enter a social media domain. This includes information found in social bookmarks, comments, engagement, influence, friends, followers, downloads, favorites, views, votes and links. From all of these user actions, you can measure what’s important, what ideas are gaining ground and who, or what, is having the biggest impact on your, or your client’s brand.
- Fastest and Easiest way to generate business is thru referrals = above Social media success begins with joining communities being active and engaging http://www.websuccessteam.com/WSTblog/2010/05/how-to-use-social-media-to-build-a-successful-lead-generation-program/
- Referrals and Easiest way to generate business is thru referrals = above Social media success begins with joining communities being active and engaging
- Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition.
- Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
- Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
- Mobile Marketing is marketing on or with a mobile device such as an iphone or wireless device. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
- In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002.
- From a marketer’s perspective, the following list provides some of the advantages of location-based internet marketing: * Capturing your target. The consumer is, in theory, already in or near your place of business. * Real-time advertising benefits . Run special on-the-spot offers to attract customers to your nearby shop and reward them for stopping by. * Foster one-to-one relationships with your customers. Future marketing messages can be tailored to cater your existing customer base. By doing so, the customer feels like you know him and know exactly what he/she wants. In result, the customer will feel like more than just a customer and you will be building on brand equity and most importantly, customer loyalty. * Effective direct marketing spending. Deliver the right promotional materials to the right customer. No excess material or waste. * Accumulation of valuable customer data. An opportunity for you to gather useful data about current and prospective customers, analyze it and look for ways to generate sales. * Increas
- From a marketer’s perspective, the following list provides some of the advantages of location-based internet marketing: * Capturing your target. The consumer is, in theory, already in or near your place of business. * Real-time advertising benefits . Run special on-the-spot offers to attract customers to your nearby shop and reward them for stopping by. * Foster one-to-one relationships with your customers. Future marketing messages can be tailored to cater your existing customer base. By doing so, the customer feels like you know him and know exactly what he/she wants. In result, the customer will feel like more than just a customer and you will be building on brand equity and most importantly, customer loyalty. * Effective direct marketing spending. Deliver the right promotional materials to the right customer. No excess material or waste. * Accumulation of valuable customer data. An opportunity for you to gather useful data about current and prospective customers, analyze it and look for ways to generate sales. * Increased return on investment (ROI) Customer comeback and purchases increase 77 Labs by Robert McCourty Metamend ning your marketing efforts toward this newest wave of e-commerce means preparing well in advance. Implementation of a professional search engine optimization (SEO) campaign for your site is absolutely critical. Whether in-house or outsourced this aspect must be taken into consideration when pricing a marketing campaign. Not only will the web site need to be properly indexed and found within the general Internet's top search engines, soon it will also need to be found by physical, geographic, location as well. Specific key words and phrases will need constant tweaking to reflect the search patterns of mobile consumers in a wireless world. People may not necessarily search by the exact name of the business but rather by general terms, (Italian Restaurant) but you still want them to find you. This will require vigilance by you or your marketing company. Success will depend upon the ability to constantly extrapolate information from your web site statistics and apply those results back into your marketing equations. You should be also prepared for your marketing budget to go through some changes as the location-based phase of Internet marketing begins to expand. Flexibility will be key. Additional costs such as subscribing to a "streaming" service to feed your site into those search results should be included. This aspect of service delivery could prove to be an escalating expense if based on a 'price-per-clickthrough' scenario.
- The company just revealed their mobile advertising platform called iAd , whose purpose is to provide a revenue stream for application developers. It will work something like, Apple gets 40% of the revenue and application developers take the remaining 60%. For the advertiser- the iAd is said to deliver ads with greater interactivity and emotion that consumers can click on without having to leave the ap
- John A QR Code is a matrix code (or two-dimensional bar code ) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan , where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera .
- John
- John
- John People see your posters… flyers, newsletters, postcards, signs…. Those are all designed to create awareness, and increase demand.. You want people to take action. QR Codes are a call to action. A call to immediate action.
- Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
- From a marketer’s perspective, the following list provides some of the advantages of location-based internet marketing: * Capturing your target. The consumer is, in theory, already in or near your place of business. * Real-time advertising benefits . Run special on-the-spot offers to attract customers to your nearby shop and reward them for stopping by. * Foster one-to-one relationships with your customers. Future marketing messages can be tailored to cater your existing customer base. By doing so, the customer feels like you know him and know exactly what he/she wants. In result, the customer will feel like more than just a customer and you will be building on brand equity and most importantly, customer loyalty. * Effective direct marketing spending. Deliver the right promotional materials to the right customer. No excess material or waste. * Accumulation of valuable customer data. An opportunity for you to gather useful data about current and prospective customers, analyze it and look for ways to generate sales. * Increas
- Grow Your Business Online: These tips are meant to be used as a guideline to improve traffic to your site, increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition.