23. Divergent or imaginative thinkers tend to note opportunities or problems. Curiosity and attention are essential for noticing what’s wrong or what is an opportunity. Awareness of Opportunity
24.
25.
26.
27.
28. Heuristic Model for Opportunity Identification etc. Market Demands Environmental Forces Cultural Forces Personal Experiences Technology Social Forces Personal Attributes Elaborate Evaluate Eureka! Go ahead or Quit VISION PREVISION Modify DEVELOPMENT DECISION This is the text book model