This document outlines the objectives, history, clients, products, and case studies of Grupo Herblan, a Spanish company that provides mobile solutions. Founded in 2008, Grupo Herblan has 8 employees and offices in Malaga, Spain and Monterrey, Mexico. It provides mobile data collection, payment, and GIS solutions to large companies, mobile operators, and public administrations. Case studies highlight projects with Diputación Provincial de Málaga and Buzonalia that improved processes, information management, and client services through mobile apps. The future sections discusses emerging mobile technologies.

1. August 2009

2. Objectives and
mission
reliable and scalable products

3. Objectives and
mission
• We provide mobile solutions
reliable and scalable products

4. Objectives and
mission
• We provide mobile solutions
• We want to surprise our clients with usefull
reliable and scalable products

5. Objectives and
mission
• We provide mobile solutions
• We want to surprise our clients with usefull
reliable and scalable products
• We want to work in new R+D+i projects

6. Facts
• Foundation 30 June 2008
• Headquarter Málaga, Spain
• Employees 8
• Offices Málaga, Spain and Monterrey, México
Partner
First Telco in México. 80% of mobile market

7. Our clients

8. Our clients
• Big and medium companies with many employees outside
of their offices
 Incident management
 Data collection
 Statistics
 Information systems

9. Our clients
• Big and medium companies with many employees outside
of their offices
 Incident management
 Data collection
 Statistics
 Information systems
• Mobile operators
 New value added services over their network

10. Our clients
• Big and medium companies with many employees outside
of their offices
 Incident management
 Data collection
 Statistics
 Information systems
• Mobile operators
 New value added services over their network
• Public administrations
 New services to citizens via mobile phone
 Geographic information systems. GIS

11. Products: Data collection

12. Products: Data collection
• Mobile phone or
PDA
• Incidents, reports,
orders, etc.

13. Products: Data collection
• Mobile phone or • Take photos • Read QR codes
PDA • Street selection • Send information
• Incidents, reports, • GPS position via GPRS
orders, etc.
ON-LINE ADMINISTRATION

14. Products:
Payment

15. Products:
Payment
• Generate an unique token to make payment
• The token is temporary
• No information is sent. More security
• 99% compatible with mobile phones
• E-commerce integration

16. Products: Mobile GIS

17. Products: Mobile GIS
• Public administration. Big and medium
companies
• Integration with map servers
• PDA
• CRUD operations for geoinformation over
maps
• We will see a success case in a moment

18. Products: Consulting and
custom development

19. Products: Consulting and
custom development
• Integration with information systems
• Flexibility and usability
• Mobile processes
• SMS and MMS platforms
• Integrate what happens outside your office

20. Success cases

21. Success cases
Diputación Provincial de Málaga.
Infraestructure and urbanism
Adapt its corporate GIS to mobile environment

22. Success cases
Diputación Provincial de Málaga.
Infraestructure and urbanism
Adapt its corporate GIS to mobile environment
Buzonalia. Direct Marketing
Incident management and reports for field workers. Integrate the information
with its information system

23. Diputación Provincial de Málaga
Infraestructures and urbanism

24. Diputación Provincial de Málaga
Infraestructures and urbanism
Geographic information system
(SITMAP)
Touristic information to citizens
Infraestructure data relative to councils and public administrations
Databases are updated by more than 150 field workers

25. Diputación Provincial de Málaga
Infraestructures and urbanism
Geographic information system
(SITMAP)
Touristic information to citizens
Infraestructure data relative to councils and public administrations
Databases are updated by more than 150 field workers
MOBILITY

26. Diputación Provincial de Málaga
Infraestructures and urbanism

27. Diputación Provincial de Málaga
Infraestructures and urbanism
1. Application for citizens
•View POIs and turistic information

28. Diputación Provincial de Málaga
Infraestructures and urbanism
1. Application for citizens
•View POIs and turistic information
2. Infraestructure field workers
• They can access all the information
• Edition
• GPS
• Measurement

29. Buzonalia
Direct Marketing

30. Buzonalia
Direct Marketing
Activity

31. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing

32. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico

33. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico
More than 250 workers. 90% work outside their office.

34. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico
More than 250 workers. 90% work outside their office.
Needs

35. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico
More than 250 workers. 90% work outside their office.
Needs
Data collection. Incidents and reports

36. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico
More than 250 workers. 90% work outside their office.
Needs
Data collection. Incidents and reports
Geomarketing

37. Buzonalia
Direct Marketing
Activity
Direct Marketing. http://en.wikipedia.org/wiki/Direct_marketing
Franchises in Span and Mexico
More than 250 workers. 90% work outside their office.
Needs
Data collection. Incidents and reports
Geomarketing
Give complete reports to the final client

38. Buzonalia.
Direct Marketing

39. Buzonalia.
Direct Marketing
1 Data collection application to delivery men

40. Buzonalia.
Direct Marketing
1 Data collection application to delivery men
2 Report application to Project
Managers

41. Buzonalia.
Direct Marketing
1 Data collection application to delivery men
2 Report application to Project
Managers
3 On-line integration with its
information system

42. Success cases
What our customers have improved?
• Better service to final client

43. Success cases
What our customers have improved?
• Process automatization
• Better service to final client

44. Success cases
What our customers have improved?
• Process automatization
• They have real time information.
• Better service to final client

45. Success cases
What our customers have improved?
• Process automatization
• They have real time information.
• Better infomation management
• Better service to final client

46. Success cases
What our customers have improved?
• Process automatization
• They have real time information.
• Better infomation management
• Better control over their field workers
• Better service to final client

47. Success cases
What our customers have improved?
• Process automatization
• They have real time information.
• Better infomation management
• Better control over their field workers
• Simpler administration workflows
• Better service to final client

48. The future

49. The future
field workers

50. The future
field workers
Mobile web .mobi

51. The future
field workers
mobile banks
Mobile web .mobi

52. The future
field workers
mobile banks
Mobile web .mobi
Localiton based services

53. The future
mobile payments
field workers
mobile banks
Mobile web .mobi
Localiton based services

54. The future
mobile payments
field workers
mobile banks
Intelligent houses
Mobile web .mobi
Localiton based services

55. The future
mobile payments
field workers
mobile banks
Mobile TV
Intelligent houses
Mobile web .mobi
Localiton based services

56. The future
mobile payments
field workers
mobile banks
Mobile TV
Intelligent houses
Mobile search
Mobile web .mobi
Localiton based services

57. www.grupoherblan.com
Spain México
Blvd. Díaz Ordaz, 140, Torre II, piso
20
C/ César Vallejo, 44 A
info@grupoherblan.com Col. Santa Marí, Monterrey, N.L.
29106 Málaga 64650
T: +34 902 101 707 T: +52 (81) 8865 4323
F: +34 952 241 617 F: +52 (81) 8865 4599