De la sociedad de la información a la sociedad de la creatividad
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Primera sesión Master oficial en Comunicación Digital Interactiva Uvic
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De la sociedad de la información a la sociedad de la creatividad
- 1. De la sociedad de la información a la sociedad creativa Master en Comunicación Digital Interactiva UVic, 16 octubre 2010 Gemma San Cornelio Estudios de Ciencias de la Información y la Comunicación Universitat Oberta de Catalunya (UOC)
- 2. Programa 10.00 Presentación asignatura 10.30 Definiciones. Vídeos. 11.00 Discusión capítulo Castells. 11.30 Descanso. 11.50 Discusión conceptos Sociedad Red. 12.20 V í deos conceptos 13.00 Introducci ón clase creativa 13.30 Creatividad e innovación 1 De la sociedad de la informaci ón a la sociedad creativa
- 16. Industrias creativas Actividades incluidas en las industrias creativas del DCMS • Publicidad • Arquitectura • Arte y antig ü edades • Artesanía • Diseño • Diseño de moda • Cine y vídeo • Software de ocio interactivo • Música • Artes escénicas • Editoriales • Software y servicios informáticos • Televisión y radio Fuente: Creative Industries Mapping Document (2001, adaptación del listado de 1998, traducción nuestra). De la sociedad de la informaci ón a la sociedad creativa 15
- 18. Innovaci ón y creatividad Actividad: buscar definiciones Discusi ón De la sociedad de la informaci ón a la sociedad creativa 17
- 19. Creatividad De la sociedad de la informaci ón a la sociedad creativa Definici ón: Runco . Originalitat, novetat, unicitat i efectivitat Personalitat no convencional Boden . Construir i produir Alguna cosa des de 0 Rhodes . (4 P) Person, Process, Product i Press la Persona creativa, el Proc é s creatiu, el producte de la creativitat i l’entorn o pressi ó ambiental. Csikszentmihaly i . Flow Se centren en el proc és i en l’individu: el producte és difícil i l’entorn constitueix una part del procés Hartley . El consumidor determina si el producte t é valor creatiu, o es innovador. 18
- 20. Creatividad De la sociedad de la informaci ón a la sociedad creativa Sternberg, O'Hara, and Lubart. Programes d’entrenament centrats únicament en el pensament creatiu, oblidant els altres 5 recursos: coneixement, habilitats intel·lectuals, estils de pensament, motivació, personalitat i entorn. Tempos en la lògica empresarial no coincidents amb la lògica de la investigació 19
- 21. Innovaci ón De la sociedad de la informaci ón a la sociedad creativa Definici ón: “ Creació o modificació d’un producte i la seva introducci ó en el mercat”. Capacitat de recombinar els factors de producció d’una forma més eficient o produir major valor afegit en el procés o en el producte Tipus d’ Innovació (Manual de Oslo) Producte: producte o servei nou o millorat ( ús, components, materials) Proc és : nou o millorat proc és de distribució o producció. Marketing : nou m ètode de comercialització (disseny, envasat, promoci ó o tarificació) Organizació: nou m ètode organitzatiu en les pràctiques l’organització del lloc de treball o les relacions internacionals 20
- 22. Innovaci ón De la sociedad de la informaci ón a la sociedad creativa 21
- 23. Gracias! [email_address] . edu De la sociedad de la informaci ón a la sociedad creativa 22
- 25. Materiales consultados: http://www.youtube.com/watch?v=zLLL2V2q8UA&NR=1 o Economía del conocimiento http://www.youtube.com/watch?gl=ES&hl=es&v=5TgXaaHPhAs o Prosumer http://www.youtube.com/watch?v=jF8qoiJcS6A&NR=1 o Machinima (1) http://www.youtube.com/watch?gl=ES&hl=es&v=dPLzKur06Vo o Machinima (2) http://www.youtube.com/watch?gl=ES&hl=es&v=JXdpAssrcu0 o A vision of students today: http://www.youtube.com/watch?v=dGCJ46vyR9o o Did you know? http://www.youtube.com/watch?v=DMD_5VO8lV4&feature=relate De la sociedad de la informaci ón a la sociedad creativa 24
Notas del editor
- What I’m going to present today is an ongoing research on locative media artworks as a part of a broader research Project entitled Art, Aesthetics and New media funded by the Spanish ministry of science and technology. Specifically the issue in what we are interested in this part of the project is how locative media can redefine our relationship with the space, both in aesthetic and in social terms. Thus, this is work in progress, which it is at a very initial stage, and the more information I got, the more difficult is to reach consistent conclusions at this stage. I have preferred to provide an overlook of what I am doing in order to open more questions that close answers.
- What I’m going to present today is an ongoing research on locative media artworks as a part of a broader research Project entitled Art, Aesthetics and New media funded by the Spanish ministry of science and technology. Specifically the issue in what we are interested in this part of the project is how locative media can redefine our relationship with the space, both in aesthetic and in social terms. Thus, this is work in progress, which it is at a very initial stage, and the more information I got, the more difficult is to reach consistent conclusions at this stage. I have preferred to provide an overlook of what I am doing in order to open more questions that close answers.
- What I’m going to present today is an ongoing research on locative media artworks as a part of a broader research Project entitled Art, Aesthetics and New media funded by the Spanish ministry of science and technology. Specifically the issue in what we are interested in this part of the project is how locative media can redefine our relationship with the space, both in aesthetic and in social terms. Thus, this is work in progress, which it is at a very initial stage, and the more information I got, the more difficult is to reach consistent conclusions at this stage. I have preferred to provide an overlook of what I am doing in order to open more questions that close answers.
- What I’m going to present today is an ongoing research on locative media artworks as a part of a broader research Project entitled Art, Aesthetics and New media funded by the Spanish ministry of science and technology. Specifically the issue in what we are interested in this part of the project is how locative media can redefine our relationship with the space, both in aesthetic and in social terms. Thus, this is work in progress, which it is at a very initial stage, and the more information I got, the more difficult is to reach consistent conclusions at this stage. I have preferred to provide an overlook of what I am doing in order to open more questions that close answers.
- What I’m going to present today is an ongoing research on locative media artworks as a part of a broader research Project entitled Art, Aesthetics and New media funded by the Spanish ministry of science and technology. Specifically the issue in what we are interested in this part of the project is how locative media can redefine our relationship with the space, both in aesthetic and in social terms. Thus, this is work in progress, which it is at a very initial stage, and the more information I got, the more difficult is to reach consistent conclusions at this stage. I have preferred to provide an overlook of what I am doing in order to open more questions that close answers.