Local Search Best Practices - gShift Client Success Webinar
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Client Success Manager, Jeff Riddall, reviews local search best practices, as well as how social media and mobile are influencing and affecting local online visibility.
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Local Search Best Practices - gShift Client Success Webinar
- 1. WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES Local Search Best Practices Jeff Riddall Client Success Manager, gShift jeff.riddall@gshiftlabs.com @JRiddall
- 2. WEB PRESENCE ANALYTICS for BRANDS AND Presenter Jeff Riddall • The very first gShift Client Success Manager • 10+ years experience in Web marketing • Journalism Major • Blogger and Social Media Addict • Hockey Dad jeff.riddall@gshiftlabs.com @JRiddall + JRiddall JRiddall on LinkedIn
- 3. WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES Agenda 1. A little about gShift 2. SoLoMo 3. Best practice local search recommendations. Outcome 1. Ideas to give your business a local online edge.
- 4. We make it simple for brands to be massively discovered in a social and mobile world. Processing billions of data points for over 10,000+ brands across 22 countries. WEB PRESENCE ANALYTICS
- 5. Value Delivered Mobile Search Social Web Presence Analytics gShift collects this big data and owns this imperative dataset: Keyword Metrics – proprietary Desktop/Mobile traffic analytics – proprietary Social Signals - proprietary Backlinks – proprietary Recommendations and Activities Tracking WEB PRESENCE ANALYTICS
- 7. Local Search The Audience Is Now In Control So(cial)Lo(cal)Mo(bile) has changed the way people are informed, consider and purchase. Companies have to monitor and manage their presence socially, locally and on mobile. WEB PRESENCE ANALYTICS
- 8. Local Search Best Practices • On-Site Optimization • Google + Local • Content Marketing • Social Media • Backlinks • The Mobile Factor WEB PRESENCE ANALYTICS
- 9. Onsite Optimization • Identify top ranking/visited pages • Identify a manageable number of keywords you want to be found for • Optimize pages for keywords – Leverage the gShift Page Optimizer • Title tags, Heading tags, internal links, meta descriptions • Google and Bing Webmaster tools – XML sitemap • Schema for local businesses, events, restaurant hours and menu items *New* – Data WEB PRESENCE ANALYTICS
- 10. Google + Local • Formerly Google Places • Take ownership and complete the required information – add links to the introduction and to related websites, social accounts • Link to your website and use Google authorship if you maintain a blog • Seek out and monitor customer reviews WEB PRESENCE ANALYTICS
- 11. Content Marketing • Create and distribute original, relevant, value added content, which links to primary pages of your website • Blogs, news, events, videos, etc. • Monitor content engagement WEB PRESENCE ANALYTICS
- 12. Social Media • Identify appropriate social media channels for your business – Facebook, Google +, Twitter, Foursquare • Identify and follow relevant local people or businesses • Distribute your content with Calls to Action and links to relevant pages of your website • Monitor Social Signals by content • Listen • Engage WEB PRESENCE ANALYTICS
- 13. Backlinks/Citation s • Backlinks do still matter • Relevant local directories e.g. Chamber of Commerce, BBB.org • Local review sites e.g. Yelp • Links from local partner sites • Links from relevant industry sites • Find links through the Top 50 Panel or Competitor’s Backlinks in gShift • Don’t simply link to your Home Page – link to other relevant pages where appropriate WEB PRESENCE ANALYTICS
- 14. Mobile Socia l WEB PRESENCE ANALYTICS Mobile Traffic • Upwards of 25% of gShift client site visits are from mobile devices • Do you have a mobile-friendly site? • If you have or are creating a separate mobile site, the same optimization rules apply in terms of Title Tags, Heading Tags and internal links
- 15. Mobile Socia l WEB PRESENCE ANALYTICS Mobile Search • We’re all lazy when we search on a mobile device • Shorter tail keywords and GEO when typing • Conversational search (voice search). One of the key drivers behind Google’s recent Hummingbird update • Expand your keyword list to account for mobile search • Understand the differences when searching locally vs. from another location
- 16. Local/Mobile Search Engines Mobile Socia l WEB PRESENCE ANALYTICS National Search Local/Mobile Search
- 18. Special Promotions Promotion requires a new 12-month term and expires May 1, 2014 Contact sales@gshiftlabs.com or your CSM for more details WEB PRESENCE ANALYTICS Upgrade your gShift software subscription to the next tier by May 1st, 2014 and receive 50% more keywords! Find tier pricing at http://www.gshiftlabs.com/product/pricing-set-up-tiers/
- 19. jeff.riddall@gshiftlabs.com @Jriddall +Jriddall Connect with me on LinkedIn Next Month’s Topic – Fine Tuning YouTube Thanks! WEB PRESENCE ANALYTICS
Editor's Notes
- gShift lives at the data intersection of three overlapping, multi-billion dollar digital marketing worlds that on their own are complex to manage and report on. Content, Search and Social. When we bring these disciplines to together the challenge is amplified. There isn’t a solution on the market for agencies and marketers to buy to address these challenges. Social networks are now the distribution channels of brand content and social signals originating from content, impact SEO and discoverability by indicating authority, influence and relevancy of content. Brands are demanding measured results of their investments in content marketing and inbound marketing. gShift is a lifeline to 50,000 mid-market agencies that are challenged to orchestrate the monitoring and reporting complexity of this evolved digital marketing world. So how does it work?
- Contact your CSM for more details