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Introduction
- 1. Seema Desai MMU Director Mobile Money for the Unbanked ProgrammeWorking Group – 27th June 2011, Singapore
- 3. What does the journey from unawareness of mobile money to regular use look like, and what implications does this have for the marketing mix?
- 4. Is mobile money a mass-market proposition?
- 6. How significant are airtime distribution savings, churn reduction benefits and ARPU uplift to profitability compared to direct revenues?
- 10. Agent engagement
- 12. What is the different between bank-led and operator-led models from a commercial perspective?
- 14. What value do aggregators, superagents, and other intermediaries add?
- 15. What kind of monitoring and oversight to agents require?
- 16. Are there synergies between airtime and mobile money sales?Mobile money marketing gallery
- 17. Find these and more at mmublog.org
- 18. Finally—join us in Singapore
Notas del editor
- MMU content: 7th Working Group3rd Leadership ForumRegulatory Training