5. insight decision action
Accomplishment of
The power or act A determination
a thing over time;
in seeing into a arrived at after
in stages, perhaps
situation; penetration consideration
with repetition
6. insight decision action
life
commerce
software
facebook
7. insight decision action
“My house is “I will add
life too small” another room”
Build new room
commerce
software
facebook
8. insight decision action
“My house is “I will add
life too small” another room”
Build new room
“The TREK 880
commerce is the best bike for “I will buy the TREK” Buy the TREK
the money”
software
facebook
9. insight decision action
“My house is “I will add
life too small” another room”
Build new room
“The TREK 880
commerce is the best bike for “I will buy the TREK” Buy the TREK
the money”
“My term paper “I will print my
software is finished.” term paper”
Click the Print button
facebook
10. insight decision action
“My house is “I will add
life too small” another room”
Build new room
“The TREK 880
commerce is the best bike for “I will buy the TREK” Buy the TREK
the money”
“My term paper “I will print my
software is finished.” term paper”
Click the Print button
“Joe’s status update “I will make fun Enter sarcastic text
facebook is hysterical.” of him” into comment box
11. insight decision action
Accomplishment of
The power or act A determination
a thing over time;
in seeing into a arrived at after
in stages, perhaps
situation; penetration consideration
with repetition
12. insight decision action
Accomplishment of
The power or act A determination
a thing over time;
in seeing into a arrived at after
in stages, perhaps
situation; penetration consideration
with repetition
PROBLEM CHOICES STRATEGY/TACTICS
What is the situation/problem? What are available -Planning
Why is it suboptimal? choices to me? -Execution
And to whom? Best allocation of -Measurement
- Context resources? -Monitoring
- Actors A. Do X -Accountability
- Factors B. Do Y
- History C. Do Z Repeat
- Vectors D. All of the above
E. None of the above
18. for finance
insight decision action
“I have some Research good
newbie extra money”
“I will invest it”
investment vehicles
advanced
investment
bank
analyst
19. for finance
insight decision action
“I have some Research good
newbie extra money”
“I will invest it”
investment vehicles
“My positions in
XYZ Corp is at
advanced risk with this
“I will hedge my risk” Buy gold
economy”
investment
bank
analyst
20. for finance
insight decision action
“I have some Research good
newbie extra money”
“I will invest it”
investment vehicles
“My positions in
XYZ Corp is at
advanced risk with this
“I will hedge my risk” Buy gold
economy”
investment “ABC Corp. is “We will dump
Sell ABC
bank overvalued” positions in ABC ”
analyst
21. for finance
insight decision action
“I have some Research good
newbie extra money”
“I will invest it”
investment vehicles
“My positions in
XYZ Corp is at
advanced risk with this
“I will hedge my risk” Buy gold
economy”
investment “ABC Corp. is “We will dump
Sell ABC
bank overvalued” positions in ABC ”
“We have to tell
“Consumer demand
investors who are
analyst is -12% compared
heavily invested
Write report
to last quarter”
in Durables ”
22. for politics
insight decision action
“My district has “I will author a bill
politician high unemployment” to create jobs”
Introduce bill to Congress
lobbyist
interest
group
citizen
23. for politics
insight decision action
“My district has “I will author a bill
politician high unemployment” to create jobs”
Introduce bill to Congress
“My client needs Sneak pork appropriation
lobbyist a new building”
“I will lobby Senator X”
into XYZ bill
interest
group
citizen
24. for politics
insight decision action
“My district has “I will author a bill
politician high unemployment” to create jobs”
Introduce bill to Congress
“My client needs Sneak pork appropriation
lobbyist a new building”
“I will lobby Senator X”
into XYZ bill
interest “I will get signatures
“Public option
to prove what citizens Create issue-based website
group idea is at risk”
really want”
citizen
25. for politics
insight decision action
“My district has “I will author a bill
politician high unemployment” to create jobs”
Introduce bill to Congress
“My client needs Sneak pork appropriation
lobbyist a new building”
“I will lobby Senator X”
into XYZ bill
interest “I will get signatures
“Public option
to prove what citizens Create issue-based website
group idea is at risk”
really want”
“I hate immigrants, “I will tell my
citizen they are ruining this senator to block XYZ Write letter to senator
country” immigration bill”
26. for gong
insight decision action
“I will design a
“No macro-market tool
2008 for politics”
public sentiment Design YOD
dashboard”
2009
2010a
2010b
27.
28.
29.
30.
31.
32. for gong
insight decision action
“I will design a
“No macro-market tool
2008 for politics”
public sentiment Design YOD
dashboard”
“If no one in power “I will design the
2009 is listening, so what?” other side of the coin”
Design RepConnect
2010a
2010b
33.
34.
35.
36.
37.
38. for gong
insight decision action
“I will design a
“No macro-market tool
2008 for politics”
public sentiment Design YOD
dashboard”
“If no one in power “I will design the
2009 is listening, so what?” other side of the coin”
Design RepConnect
“What about “I will design a voter
2010a Direct Democracy?” guide on steroids”
Design Pandoxa
2010b
40. for gong
insight decision action
“I will design a
“No macro-market tool
2008 for politics”
public sentiment Design YOD
dashboard”
“If no one in power “I will design the
2009 is listening, so what?” other side of the coin”
Design RepConnect
“What about “I will design a voter
2010a Direct Democracy?” guide on steroids”
Design Pandoxa
“I will design a system
“I don’t even really to deepen my
2010b understand the landscape” understanding of the
Design Rhetorics & Heretics
political landscape”
49. for gong
insight decision action
“Liz Coleman’s TED talk Watch Liz’s talk every
me was awesome”
“I will bookmark it”
time I get in a funk
liz
me
50. for gong
insight decision action
“Liz Coleman’s TED talk Watch Liz’s talk every
me was awesome”
“I will bookmark it”
time I get in a funk
“This Gong dude
seems interesting Have 12 hour chat
liz and relevant; aligned
“I will go see Gong”
with Gong
with our goals”
me
51. for gong
insight decision action
“Liz Coleman’s TED talk Watch Liz’s talk every
me was awesome”
“I will bookmark it”
time I get in a funk
“This Gong dude
seems interesting Have 12 hour chat
liz and relevant; aligned
“I will go see Gong”
with Gong
with our goals”
me “This is worth trying” “Accept CAPA Fellowship” Show up