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Advertising Spending Trend
Product Marketing ROI ,[object Object],[object Object]
Paradigm Shift 43%  seeking a local merchant to buy something offline 54%  have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
Millions of possible pages Paid listings in primary positions
Free listings based on search criteria  Millions of possible pages
 
Search Engine Marketing Free listings based on search criteria  Millions of possible pages
Email Marketing ,[object Object],[object Object],[object Object]
Website Analytics ,[object Object],[object Object],[object Object]

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Editor's Notes

  1. This is the % of advertisers spending.