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Gary's Seminar Presentation
What is a Facebook iFrame?

 • A customisable page that you control
   and manage from your CMS that is
   then displayed within your Facebook page.

 • Use images, text, video to engage with Fans

 • In essence your website within your Facebook
   page
Design Example

• Manage content &
  messages via CMS

• Increase engagement
  with Fan’s

• Branding design

• Low cost, high return
Gary's Seminar Presentation
Gary's Seminar Presentation
Why would I need a mobile page?
• What is Google Analytics telling you
  about mobile access?
  –   Android
  –   iPhone
  –   Blackberry
  –   Symbian OS
• Web access 50/50
• Intergage will advise on screen dynamics
  & elements
• Mobile domain m. or .mobi
Gary's Seminar Presentation
Interactive Demo via QR code


       Insert QR code here
Gary's Seminar Presentation
Overview Summary

Currently Google+ is a social network PROJECT
for individuals, NOT for businesses or brands.
Although features for business and brands will
be launched shortly!

“The business experience we are creating should far
exceed the consumer profile in terms of its usefulness
to business.”
Christian Oestlien: Google+ Product Manager
Statements & Missions
 • Google+ is not to kill Facebook, but to make it
   more open!
       • Mobile network example



 • Facebook’s mission is to give people the power to
   share and make the world more open and
   connected (Facebook.com)

 • Google’s mission is to organise the world’s
   information and make it universally accessible and
   useful (Google.com)
Targeting
 Facebook advertising targets an audience

 Google targets a need
        Different but relevant

                                    What am I    Who are
    What I          Who am
                                    interested      my
    need?             I?
                                        in?      friends?




  NEED            IDENTITY         INTEREST      NETWORK



                              PERFECT
                             TARGETING!
Elements of Google+
Google + Video
Circles

Organise and categorise people
  Group people to reflect real
   life social connections
  Simple to import contacts &
   group invite
  Follow
  Circles are private & fully
   customisable
  Circles = segmentation
Hangouts

Chat via video or text
  Simple & easy to arrange &
    host
  Informal video & text chats
  Watch & share a YouTube
    videos
  Multi directional
  You + 9 others
Streams

Where content is displayed
 - View & filter content by Circles

 - Post individual specific content

   to Circles

 - Using a recipient’s name links

   to Circle

 - Public posts goes to Google

   search

 - Simple to +1 posts

 - Clean, simple design
Sparks

Interest Feeds
  Filters and gathers web
    content by selected interest
  Simple to share via +1
  Location related
  Share a Spark
+1 Button
 Public Web recommendations

   See Intergage blog
    post for examples &
    how to guide
+ 1 Button
What does Google+ look like?
 Invitation only            Need a Google
 Verification of             account
  individuals & brands       Mobile functions
 Profile easy to add all     limited to Android
  other social media         Consumer reason to
  elements                    migrate from
 Extended Circles            Facebook?
 Public Posts to Search     Business & Brands
                              launch?
 +1’s
What if questions?
• What if G+ allows brands to manage their audience by
  Circles?
       • Customers, supporters, haters, prospects, influencers…..

• What if +1 becomes a core part of Google’s search ranking
  algorithm?
• What if Google combined keyword need volumes with target
  interest data?
       • Google keywords with demographic data or profiles

• What if YouTube is completely personalised to each user on
  arrival?
• What if Google maps shows your friends opinions on places?
• What if Gmail connects users needs with contacts interests?
• What if Google adwords becomes social?
       • Ad’s recommended by friends
Any questions?
Contact Details

gtrudgett@intergage.co.uk

     @garytrudgett

     0845 456 1022
Gary's Seminar Presentation
Gary's Seminar Presentation
Gary's Seminar Presentation
Gary's Seminar Presentation
Gary's Seminar Presentation
Gary's Seminar Presentation
Gary's Seminar Presentation

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Gary's Seminar Presentation

  • 2. What is a Facebook iFrame? • A customisable page that you control and manage from your CMS that is then displayed within your Facebook page. • Use images, text, video to engage with Fans • In essence your website within your Facebook page
  • 3. Design Example • Manage content & messages via CMS • Increase engagement with Fan’s • Branding design • Low cost, high return
  • 6. Why would I need a mobile page? • What is Google Analytics telling you about mobile access? – Android – iPhone – Blackberry – Symbian OS • Web access 50/50 • Intergage will advise on screen dynamics & elements • Mobile domain m. or .mobi
  • 8. Interactive Demo via QR code Insert QR code here
  • 10. Overview Summary Currently Google+ is a social network PROJECT for individuals, NOT for businesses or brands. Although features for business and brands will be launched shortly! “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to business.” Christian Oestlien: Google+ Product Manager
  • 11. Statements & Missions • Google+ is not to kill Facebook, but to make it more open! • Mobile network example • Facebook’s mission is to give people the power to share and make the world more open and connected (Facebook.com) • Google’s mission is to organise the world’s information and make it universally accessible and useful (Google.com)
  • 12. Targeting Facebook advertising targets an audience Google targets a need  Different but relevant What am I Who are What I Who am interested my need? I? in? friends? NEED IDENTITY INTEREST NETWORK PERFECT TARGETING!
  • 15. Circles Organise and categorise people  Group people to reflect real life social connections  Simple to import contacts & group invite  Follow  Circles are private & fully customisable  Circles = segmentation
  • 16. Hangouts Chat via video or text  Simple & easy to arrange & host  Informal video & text chats  Watch & share a YouTube videos  Multi directional  You + 9 others
  • 17. Streams Where content is displayed - View & filter content by Circles - Post individual specific content to Circles - Using a recipient’s name links to Circle - Public posts goes to Google search - Simple to +1 posts - Clean, simple design
  • 18. Sparks Interest Feeds  Filters and gathers web content by selected interest  Simple to share via +1  Location related  Share a Spark
  • 19. +1 Button Public Web recommendations  See Intergage blog post for examples & how to guide
  • 21. What does Google+ look like?
  • 22.  Invitation only  Need a Google  Verification of account individuals & brands  Mobile functions  Profile easy to add all limited to Android other social media  Consumer reason to elements migrate from  Extended Circles Facebook?  Public Posts to Search  Business & Brands launch?  +1’s
  • 23. What if questions? • What if G+ allows brands to manage their audience by Circles? • Customers, supporters, haters, prospects, influencers….. • What if +1 becomes a core part of Google’s search ranking algorithm? • What if Google combined keyword need volumes with target interest data? • Google keywords with demographic data or profiles • What if YouTube is completely personalised to each user on arrival? • What if Google maps shows your friends opinions on places? • What if Gmail connects users needs with contacts interests? • What if Google adwords becomes social? • Ad’s recommended by friends
  • 25. Contact Details gtrudgett@intergage.co.uk @garytrudgett 0845 456 1022