DataMine.it is our new start-up, aiming at simplifying the process of data mining for everyone (just send us your data set, and you'll receive a easily digestible reports with the latent knowledge of your data, unveiled!) But, this is NOT a presentation, but a magazine, so this is kind of an experiment to crash-test slideshare versus other services for 'pure' document sharing

1. DATAMINE.IT
December 1, 2008
You can visualize data
mining as a
process of searching
for treasure buried in
the sand or digging up
rock to mine for gold -
thus 'mining', but the
tools we use
do it in a truly
systematic and
efficient way.
The problem with data
and why you do care
By Anna Skountzou
You are flooded with tons of knowledge hidden inside? Or consider as a statistical analysis.
data, day by day. how such an input would make Put aside the fluffy terminology
Spreadsheets, reports, the difference for you and your and start thinking of rules and
surveys, you name it. But company? patterns, all illustrated via
you are neither the info We bet that, even if it has expositive writing and
junkie nor the number already crossed your mind, you visualization schemes, finally
cruncher. You actually have have neither the time nor the contributing the less biased and
no time to invest on it, right techniques to exploit this most valuable signals for your
while you know that you’re data. And, till now, you were decisions.
wasting precious insights forced to hire a connoisseur of And keep in mind that
and significant potential. data analysis, something that latent knowledge presents both a
Despair? No. proved to be costly and time- hidden cost and a tremendous
The problem is simple. Too consuming. Yes, that was the best opportunity, but there is no need
much information in case, typically you just did to be stressed about that
spreadsheets or other formats, nothing. anymore, you may now just
laying around your hard disk or Well, till now. Our team not datamine.it!
in the cloud. Have you ever tried only relieves you of all these, but
to imagine the amount of also extends what you used to
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2. DATAMINE.IT December 1, 2008
Our solution
why datamine.it?
By Manos Androulakis
Speaking of taking the most out of your data sets, “A miner with a mattock in his
we provide you with a rock solid solution. The hand is a very rough way to
process goes like this: conceptualize the complexity and
state-of-the-art of the
1. You send your data to us. processes we execute.
A diverse and extended set of
2. You sit back, breathe some fresh air and
exploration and filtering
enjoy every moment of your life in between.
algorithms, next to a variety of
learning and meta-learning
3. You open your inbox and receive the very
knowledge and secrets trapped in your data, techniques, are utilized, optimized
unveiled. and evaluated, while the problem is
a computationally intensive one
And here are a few more reasons on why to and demands a highly customized
select us. approach.
1. datamine.it is easy: Consultants, So we’re putting human
discussions, meetings. Forget them all. What intelligence and our high expertise
you need to do is just send us an email, with in between of various advanced
your data set attached. artificial intelligence algorithms, to
2. datamine.it is fast: Within a week, finally provide you with the very
results and the very knowledge of your data secrets trapped in your data,
set will pop up in your inbox. unveiled.”
3. datamine.it is fun: Honestly. Working
with tons of data is so much fun, especially George Tziralis
when others do all the work for you. 6. datamine.it is insightful: You already
4. datamine.it is secure: Rest assured know that, we give you the most valuable
that we’ve done our best to keep your data insights on your data in return.
and mining results safe and private (the latter 7. datamine.it is affordable: The cost of
may not be valid in our free services). a datamine.it analysis range, you either pay
5. datamine.it is clear: If statistics sound nothing, or €500.
greek to you, we’re speaking your language.
data
stand as the least
biased input to deci-
sion making, a pure
source of insights and
knowledge.
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3. DATAMINE.IT December 1, 2008
“Think of a simple process. Then, make it
simpler. Try to find the steps that are still
vague. Cut them off. Finally, ask your
grandma what she cannot understand.
This is how we make things happen in
datamine.it”
Iro Zacharidou
The process:
Hassle free
By Eleftheria Kanavou
It’s simple. You just email us your data set, in balance sheet, you name it). And there are no limitations in
an .xls, .csv or .txt format. And then we take over. the number of columns and rows of your set.
Clear enough? Ok, that’s it. As long as you got the data
The file should in a form like the one in the figure. Let us set in that format, you just sent it to us with an email at
make it even more clear. go(AT)datamine.it. We’ll reply with a confirmation of
receiving an appropriate file, plus an invoice via paypal. And,
within a week, you’ll have a fully fledged datamine.it report,
waiting in your inbox. We think it’s simple.
Pricing
There are two pricing plans:
FREE: You can have the whole report for free, if your
data set is of less than 30 columns (attributes) and 300 rows
Columns in the data set are attributes, like color, size, value (instances), plus you agree that we may publish the analysis in
and purchase decision; whatever your data set is made of. our blog. In this case, the report may take up to a month.
Attributes may be numeric (numbers), or nominal (one or
more words). You also need to define the ‘target’ attribute, MAX: No restrictions at all, delivery within a week, full
one or more characteristics you want us to focus on and fledged analysis for a €500 flat price.
explain its behavior based on all the other attributes.
You also may call each row an instance, a case, an You may take a look at a typical datamine.it results
example, in other words a discrete set of values of each report in our website, while we do wait for your data sets!
attribute (let’s say a person’s reply to a survey, a product’s
characteristics in a list of products, quarter updates in a
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4. DATAMINE.IT December 1, 2008
An example:
Surveys
By Athina Pandi
You used to think column graphs and pies But, the question remains. Is that the most
as the most insightful views you could you can expect from a data set analysis? Have you
expect from a data analysis. You’ll actually gain deep insights from your data? The
probably change your mind. Let’s take a answer is a clear no. Let us show you why.
What follows is a set of rules that emerge from
look at a survey example.
a proper datamine.it analysis, even for a data set as
oversimplified as the above example. Try this
A simplistic one. Consider the data set
graph:
described in the previous page.
Let’s say it refers to answers gathered through
or, maybe this set of rules:
a survey, or stored in your enterprise database. A
typical analysis will finally come up with some
If color = yellow then buy = yes
graphs, like the ones following. If color = red then buy = yes
If color = white then buy = yes
If color = green then buy = no
If color = blue then buy = no
If color = black then buy = no
See the difference between the almost obvious
and the really insightful?
Go find out more in a complete typical
datamine.it report. Yes, this is what your own data
set will look like, just after a week. Still considering
it? Check out our blog for more case studies. And
send us your data, now.
And you’re probably used to consider the
analysis contributing a graph like the above as,
well, fruitful. Same for the following one.
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5. DATAMINE.IT December 1, 2008
A few more words
about us
By Eirini Lygkoni
datamine.it is a group of young and passionate data
engineers, each of us holding an engineering diploma
from NTUA and an MSc or PhD in Applied Math,
Statistics or Operations Research. We are located in
Athens, Greece and London, UK.
• George Tziralis is clearly a data junkie who
lives on his mac. In the rare case he’s logged off, he
enjoys dancing tango and organizing Open Coffee
meetings around Greece. Apart from that, at 26 he is
a serial entrepreneur, while he also teaches a data
mining post-graduate course via blog and tries to find
some time to write up his PhD Thesis on markets for
forecasting.
• Athina Pandi is -among datamine.it- on her
second MSc at Imperial College. Communications &
Signal Processing is her late interest, next to statistics,
data mining and networks. When she is offline, you
may find her in a pub around Hyde park.
• Eleftheria Kanavou, with a strong tendency
in dancing, is the one who naturally gives rhythm to
the whole team. Her research interests include
stochastic processes and behavioral statistics, while
data mining is the physical outlet of her
entrepreneurial attitude.
• Manos Androulakis is the algo geek of the
team. The biggest the challenge and the data set, the
most determined he is for the next diamond to mine.
His expertise lies in the areas of statistical designs,
variable selection methods and medical applications,
under the prism of data mining of course.
• Eirini Lygkoni is the epitome of doing magic
under pressure. A multi-tasker by nature, she is data is our passion
and mining our joy
addicted to statistics and probabilities, while she We literally can’t wait
literally can’t wait for the next data set to arrive. At to put our hands on
your data; get ready
the same time, simplicity is her favorite word and to be impressed -or
socializing her selection of choice for her rare free even excited- from the
precious insights that
time. Enough said. you’ll receive in just a
• Lina Massou stands as the quiet power of the week.
team. With a strong background in information
theory and cryptography, she definitely is the one to
take good care of your data and come up with their
very knowledge, unveiled.
• Anna Skountzou excels at both statistics
research and ecological conscience. That said, she’s
definitely the one to look for, when you are looking at
extracting patterns to let you put your data into
much more efficient use, their green footprint
included.
• Iro Zacharidou is a true data nut, next to a
party animal, putting her deep statistical expertise
aside. If you wonder about the outcome of these DATAMINE.IT
coming together, rest assured that the required Athens, Greece | London, UK
amount of persistence and professionalism to put go@datamine.it
your data into investigation will be largely outrun. http://www.datamine.it