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Chap 13 econ 161

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Chapter 13 Retailing and Wholesaling
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Wal-Mart 13 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
Retailer – The Gap ,[object Object],Marketing in Action 13 -
Definitions ,[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Retailers ,[object Object]
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Discussion Question Retailer Level of Service ,[object Object],[object Object],[object Object],Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Online Grocers – Why are they growing so slowly? Marketing in Action Click on screenshot for website 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Discount Stores Target Corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action Source: Datamonitor 13 -
Target is low price but high style Marketing in Action Source: Business Week 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
[object Object],Click on screenshot for website with franchises Marketing in Action 13 -
Classifying Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action 13 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How might the National Beer Wholesalers Association add value to retailers? Marketing in Action Click on screenshot for website 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Export trade brokers help manufacturers with overseas distribution and marketing Marketing in Action Click on screenshot for website 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Retailer Marketing Decisions Figure 13.1 13 -
A retailer like Brooks Brothers chooses to locate in very high-end shopping districts. Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QVC Website Shop online while you watch the show Click on screenshot for website Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Click on screenshot for website with information Marketing in Action 13 -
Wholesaler Marketing Decisions Figure 13.2 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

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Chap 13 econ 161

  • 1. Chapter 13 Retailing and Wholesaling
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  • 13. Online Grocers – Why are they growing so slowly? Marketing in Action Click on screenshot for website 13 -
  • 14.
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  • 16. Target is low price but high style Marketing in Action Source: Business Week 13 -
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  • 21.
  • 22. How might the National Beer Wholesalers Association add value to retailers? Marketing in Action Click on screenshot for website 13 -
  • 23.
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  • 25. Export trade brokers help manufacturers with overseas distribution and marketing Marketing in Action Click on screenshot for website 13 -
  • 26.
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  • 28. Retailer Marketing Decisions Figure 13.1 13 -
  • 29. A retailer like Brooks Brothers chooses to locate in very high-end shopping districts. Marketing in Action 13 -
  • 30.
  • 31. QVC Website Shop online while you watch the show Click on screenshot for website Marketing in Action 13 -
  • 32.
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  • 34. Wholesaler Marketing Decisions Figure 13.2 13 -
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  • 36.