Politicians use various media like newspapers, television, the internet, and campaigning to advertise to voters. Newspaper ads allow for political cartoons and summaries of speeches. Campaigning gives direct interaction with voters. Television commercials air on news stations likely to be watched. The internet is widely used since many people search politician names online daily. Positive campaigning showcases a candidate's qualities and plans, while negative campaigning highlights an opponent's weaknesses to gain votes.
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