eBackpack

NSW DET eBackpack
PREPARED BY: Adam A. Bird EMAIL: adam@gruden.com PHONE: +61 2 8256 5300
Australia | China | New Zealand

2
Gruden is a growing, client-focused
digital agency based in Sydney with
offices in New Zealand & China.
Our talented staff members are experts
at blending creativity with technical
excellence & cutting edge business Executive Summary 3
analysis & strategy.
Gruden’s bespoke planning & project Why Adobe & Gruden? 4
management tools ensure we deliver
projects to achieve business impact Project Team 5
for clients.
Our strong technical & design Proposed Integration 6
capabilities allow us to deliver quality
Internet, Intranet, extranet & web Creative Concepts 7
based business tools, encompassing
award-winning design & branding, Sample Experience
rich internet applications, business
application development, online
marketing, advertising & content 5.1 NSW Department of Commerce 15
management solutions.
5.2 BESydney 16
5.3 Disney Channel Australia 20
w w w. g r u d e n . c o m

Information contained within this document is
confidential. If you are not the intended recipient of
this document, you must notify Gruden of the error,
and destroy any and all copies of the document
immediately. No part of this document may be
reproduced or transmitted in any form or by any
means, electronic or mechanical, including, but
not limited to, photocopying, recording, or by any
information storage and retrieval system, without
prior written permission from Gruden.

©2009 Gruden. All Rights Reserved.

© Copyright 2009 Gruden Pty Ltd. All Rights Reserved.

1.0 Executive Summary
Adobe and Gruden are pleased to provide a comprehensive response
that demonstrates how the NSW Department of Education and Training
3
(DET) will deliver an engaging user interface as part of the connected Gruden has over 15 years experience in developing digital strategies;
classrooms programme online storage service. The interface will be
both intuitive and feature rich, enabling all levels of student and staff
user-focused websites; online business applications and rich interactive
users to easily navigate and access shared data located in their online experiences for both government & large multinational organisations.
personal storage from anywhere at anytime.

The proposed user interface will satisfy the business and functional Gruden is an interactive creative agency & software development house with
requirements and meet the objectives described in the DET Learning acquired expertise in creative web design, digital branding, online advertising &
Tools Applications Interface Functional Requirements. Our response to marketing, business application development, content management and mobile
the Interface Functional Requirements covers estimates for the design, applications and campaigns.
development, implementation and software and should be viewed as a
concept design only.
As an Adobe Enterprise Solution Partner, Gruden has designed & developed
solutions for a wide range of leading blue chip and government organisations.
Adobe revolutionizes how the world engages with ideas and As we approach our 15th year in business, 2009 marks a milestone in Gruden’s
information. For 25 years, the company’s award-winning software and life and includes us in a diminutive group of companies in our market space
technologies have redefined business, entertainment, and personal that have not only succeeded in delivering solutions for over a decade but have
communications by setting new standards for producing and delivering also gone on to expand our operations overseas with strong partnerships and
content that engages people virtually anywhere at anytime. From rich constant growth.
images in print, video, and film to dynamic digital content for a variety
of media, the impact of Adobe solutions is evident across industries
and felt by anyone who creates, views, and interacts with information. Adobe, in partnership with Gruden is able to meet the requirements for the
With a reputation for excellence and a portfolio of many of the most Department’s online storage service with a combination of Adobe products and
respected and recognizable software brands, Adobe is one of the Gruden’s design, development and integration expertise. This joint response
world’s largest and most diversified software companies and the document provides the department with the information required to address the
solutions are used daily by many of the world’s leading organizations following areas.
in a range of industries, such as publishing, government, education, – Our compliance to the User Interface Requirements
financial services and telecommunications.
– High Level Functional Design and Architecture
– Sample User Interface Screen Shots
Adobe leads the way in Education. With curriculum guides, training – Technical Requirements and Solution Integration Approach
options, events, globally recognized certification, case studies, and
more, Adobe provides the resources to allow teachers and schools – Assumptions and Proposed Approach
to engage students to give them the digital communication skills they – Estimated development costs
need to succeed in today’s digital world. – Estimated development timeframes

Team Gruden / Adobe


2.0 Why Adobe & Gruden?
To aid in your selection process we have provided a brief breakdown that
we believe differentiate the Adobe & Gruden partnership offering.
4
2.1 Experience & company profile 2.3 Creative
– Appointed to the NSW Government’s ICT Services Approved – Supports knowledge sharing and innovation
Supplier Panel (Contract 2020) – ‘User-centred’ design is our highest priority
– Rare blend of scoping / requirements gathering, design and – Collective industry experience of over 50 years
development experience in both government and enterprise
markets. – Blue-chip interactive & creative portfolio

– 15 years in the business, 9 years as an Adobe Partner – Extensive interactive experience (eg.) Flash, FLEX, AIR...

– Solid, collaborative Project / Account Management
– Award winning Interactive & Design Team
– Highly experienced in IA & user / stakeholder workshops and 2.4 Technology & development
interface design
– Adobe Certified Developers
– Experienced in enterprise application design, development & support

2.2 Proven processes – Varied developer skill set – Flash / Flex, AIR, Coldfusion, Java, PHP, .NET
– Experienced in application and system integration
– A scalable & flexible process with change management controls
– A dedicated project team, with well-defined roles and responsibilities
– Project timelines & milestone tracking
– Regular project team meetings & status updates
– Detailed & documented approach: technical, research & planning
– Issue and risk logs
– Quality control and testing

Adobe


3.0 Project Team
3.0 Key team members
5
Peter Howard – Technical Analyst
Daniel Scow – Creative Director Peter Howard has been a Technical Analyst at Gruden since 2006, working
on the development of the AusTender II project. Since then, he has taken a
Daniel has worked for a range of Government, Advertising & Web lead role in the scoping and production of applications deployed within the
Development agencies managing the ideas generation, user interface AusTender II environment, and of the refresh of and subsequent extensions
design, information architecture, digital marketing and delivery of major to the NSW eTendering application.
online projects for 13 years.
With a degree in Communications, experience in development, in functional
His primary role is to create, motivate and generate outstanding requirements gathering and in technical analysis, Peter develops domain
interactive work from each of our global offices. He oversees the knowledge and a deep understanding of business requirements, overseeing
integrity of the Gruden brand with regard to design & usability standards production to ensure requirements are successfully reflected in the delivered
and is responsible for ensuring the agency’s end product is designed system.
strategically on target & tactically optimized.
Darren Bowers – Senior Interactive Developer
Mark Stanton – Technical Director
Darren is a programmer with extensive experience (10years+) in Rich
Mark Stanton is a specialist in Internet systems design and development. Internet Application (RIA) development. Learning media development
Mark has a passion for many aspects of the web from usability & with a focus on design and development of accessible online learning
information architecture, to HTML, CSS and JavaScript, through to management systems is his forte, DVD production and delivery of
software design & development and languages such as ColdFusion, Java, CDROM-based learning materials for the K-12 and VET education
ASP, PHP, Ruby and Python. sectors. His code development includes most current browser-based
Mark is a founding member of the Web Standards Group which aims to technologies and scripting languages with a heavy focus on Adobe Flex
promote best practices to web designers and developers through a range with Cairngorm and Flash Media Server.
of educational forums and activities.
Joseph Ortenzi – Executive Producer
David Jackson – Art Director Joseph has worked within the online sector managing the successful
With over 13 years experience in New Media, David brings a wealth of scoping, design, development and delivery of major online projects for
experience and diverse skills to the design team as Gruden’s Art Director. over 13 years. He has a deep knowledge of every aspect of website
and application creation and management, across several markets and
David joins us from his previous role as New Media Director at The Shop sectors, and is a vocal and active participant within the industry.
where he developed online campaigns for clients ranging from DC Shoes
(Global), Quiksilver, Jagermeister, Midori, Frangelico and Paramount Having spent significant time at the coal-face, in design, content planning
Australia. and development, Joseph has intimate knowledge of the hurdles web-
teams encounter. Joseph will serve as the escalation point for NSW DET
during the life of this engagement.


4.0
Proposed integration
Content is filtered at
upload & quarantined
if suspicious, for
admin attention
Quarantine

Data
Storage
6
Content
filtering

All traffic through
LiveCycle will pass
through these for Oracle LiveCycle
access, content & transation
transactional logging logging

LDAP &
eDirectory
connection

DET Network: Users in here are already authenticated and the eBACKPACK
interface allows access as defined in the LDAP/eDirectory usage
eBackPack
(interface)

It is assumed all users of the system will already be logged into the DET network
before they access eBACKPACK, but in instances of connecting from outside the
DET WAN, A user will need to authenticate into the DET network. © Copyright 2009 Gruden Pty Ltd. All Rights Reserved.

5.0 Creative concepts
The interface will be highly customizable allowing for the application to be
7
‘skinned’, catering for the varied student(s) requirements, & making best use of the

Requirements
power & flexibility of ADOBE FLEX.
After reviewing the requirements Gruden’s team set out to
develop a GUI interface that integrated familiar navigation
and interface components utalised in leading programs Personalisation
across Mac and Windows platforms. Incorporating these With the continued growth & uptake of social networking sites, younger people
familiar navigational visual & interactive cues Gruden has demand access to a level of personality in all digital applications; the youth of
developed a unique look & feel, which is instantly NSW are no different so we have added a few tweaks to the interface, including
understood by the core users - students. for example allowing users to assign their own icon to their name etc...

While this seems like a minor addition we here at Gruden believe it is important,
Look & Feel helping the application gain adoption in the younger digital space.
The look and feel was designed to ensure that the end
user experience is easy, enjoyable and fun to use, allowing
students to quickly browse and share files with classmates Concept / Screens
and friends. Example screens provided on the following pages illustrate a unique work path
- 1 student using the application to upload and share files.
Icons have been used to ensure the interface is clean and
uncluttered; content should be the prime focus. To aid this,
a neutral color tone has been applied to the interface.


5.0 Creative concepts iTunes view 5.1


5.0 Creative concepts Details view 5.2


5.0 Creative concepts Thumbnail view 5.3


5.0 Creative concepts Share view 5.4


5.0 Creative concepts Upload view 5.5


5.0 Creative concepts Upload description 5.6


5.0 Creative concepts Upload progress 5.7


5.0 Creative concepts Example colour theme 5.8


6.0 Sample Experience
6.1 NSW Department of Commerce
16
Gruden has worked with the NSW Department of Commerce & the Department of
Finance over a period of four years on the strategy, direction, development
& support of the NSW & Federal Government online tendering systems.

This work has included user needs analysis, translation of government policy
& regulation into functionality, iteratively prototyping & testing interface enhancements
& designing, developing and supporting the backend infrastructure.

Summary of relevant experience:
– User needs analysis
– Review of government policy
– Functionality specification
– Stakeholder workshops


6.2 BESydney
17
Business Events Sydney (BESydney) is the official organisation
responsible for promoting Sydney / New South Wales (NSW)
as a global business meeting and conference destination.

BESydney has been a client of Gruden’s for over four years and
in February 2008 a complete re-design & re-engineer of the
master site, supplier search & request for proposal tools was
undertaken.

Gruden were involved in the project from beginning to end,
starting with user requirements identification, strategic
recommendations and project specification, through to
full website production. The requirements phase included
workshops, interviews and online surveys and culminated in
a detailed recommendations report and a new Information
Architecture.

BESydney continue to benefit from a strong partnership with
Gruden, with an ongoing relationship for digital support &
strategic marketing that includes search engine optimisation.

Summary of relevant experience:
– Stakeholder workshops & interviews
– Online surveys
– UI / Wireframe designs
– Flex development
– Information Architecture
– Marketing & SEO strategy


6.0 6.2 BESydney 19


6.0 6.2 BESydney 20


6.3 Disney Channel Australia
21
Gruden has worked with Disney Channel Australia (DCA) as
a close digital partner for over five years. The scope of our
involvement ranges from delivering major technical projects
to assisting with online marketing strategy.

We manage a regular competitor review for DCA that
is run on a monthly basis. It covers the following areas:
– Traffic share tracking and benchmarking
– Identification of new features, functionality
and design initiatives
– Monitoring of online marketing campaigns
and promotions
– Monitoring of search engine traffic
The insights that this regular review provides have lead
to some major insights and initiatives, and DCA now
consistently outperforms all its key competitors.


SYDNEY | A U S T R A L I A
Level 13, 60 Carrington Street
Sydney NSW 2000

Phone: +61 2 8256 5300
Fax:+61 2 8256 5399
Email: sydinfo@gruden.com

AUCKLAND | N E W Z EALAND
Level 1, 24 Gundry Street
Newton Auckland 1010

Phone: +64 9 379 0776
Fax:+64 9 379 1620
Email: nzinfo@gruden.co.nz

QINGDAO | C H I N A
Level 4, G6,
Qingdao Software Park
288 Ningxia Road, Qingdao

Phone: +86 532 8872 7020
Fax:+86 532 8872 7023
Email: chinainfo@gruden.cn

www.gruden.com Australia | China | New Zealand

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