A short presentation that looks at some of the key development stages kids, tweens and teens go through and the implications for marketers looking to have conversations with kids. See danpankraz.wordpress.com for more insights into youth marketing.
2. Dan Pankraz Youth Planning Specialist [email_address] Danpankraz.wordpress.com
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4. YOUTH DEVELOPMENT PHASES Development Kids 5-8 Tweens 9-12 Teens 13-18 Cognitive Characteristics Fantasy Right Brain Dominant Anything is possible Logical Emergence of left brain Concrete, literal thinkers Analytical Abstract thinking dominates Time of reason, challenging authority Social Focus Me Focus on self Tunnel vision (here & now) We Focus on family Environment expands and school life is central The World Chameleon behaviour Focus on Friends on/offline Life feels boundless (future)