8. Current Online
Marketing
• Google Analytics are in
depth but not
actionable.
• What about the people
that came to your site
and left? How do we get
them back?
11. Actionable Analytics
• There is a process to
converting visitors into
buyers.
• Don’t squander the
investment in online visibility
by neglecting the consumer
experience.
14. Plug The Holes &
Increase Conversions
• Convert can help you
plug the holes in the
funnel and increase your
conversion rates!
• Actionable analytics that
help create the Amazon
experience for your
website.
20. • Visit History
• Search Term
• Geography
• Demographics
Right • Real-Time Behavior
Person • Historical Behavior or
Transactions
• Past Engagement Preferences
32. • Immediate Delivery
• Time Delay
• Conditional Based Upon
Response (“If-Then-Else”)
Right
• Conditional Based Upon
Time History (Unique of Multiple
Deliveries)
39. Profiles
Zero in on your Customers
Search Engine and Keywords
Demographics & Personality Information
Historical Website Behavior
Custom variables
Lead Generation Source
Shopping Cart & E-Commerce
Purchasing History
Page and Site Time
Engagement Preferences (Historical)
Engagement results
or other promo
40. Profiles
Zero in on your Customers
Not every
Search Engine and Keywords visitor
Demographics & Personality Information needs 10%
Historical Website Behavior
Custom variables
off to
Lead Generation Source purchase
Shopping Cart & E-Commerce
Purchasing History
Page and Site Time
Engagement Preferences (Historical)
Engagement results
or other promo
41. Profiles
Zero in on your Customers
Not every
Search Engine and Keywords visitor
Demographics & Personality Information needs 10%
Historical Website Behavior
Custom variables
off to
Lead Generation Source purchase
Shopping Cart & E-Commerce With Convert
Purchasing History
Page and Site Time
you can offer
Engagement Preferences (Historical) discounts to
Engagement results only those who
or other promo require it.
44. Engagements
Engage Visitors Deeply. Intelligently. Automatically
Integrated Split (A/B) Testing Engine
Marketing Offers
Dynamic Site Personalization
Chat Invitations
Dynamic Landing Pages
Click-to-Call
Browser Push
Convert allows marketers to send any Web accessible
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
45. Engagements
Engage Visitors Deeply. Intelligently. Automatically
Integrated Split (A/B) Testing Engine
With many ways
Marketing Offers to engage visitors,
Dynamic Site Personalization
Convert can tailor
Chat Invitations
Dynamic Landing Pages the message based
Click-to-Call on a profile
Browser Push
Convert allows marketers to send any Web accessible
segmentation.
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
46. Engagements
Engage Visitors Deeply. Intelligently. Automatically
Integrated Split (A/B) Testing Engine
With many ways
Marketing Offers to engage visitors,
Dynamic Site Personalization
All visitors Convert can tailor
Chat Invitations
Dynamic Landing Pages
are not the the message based
Click-to-Call
same, why on a profile
Browser Push
Convert allows marketers to send any Web accessible
engage the segmentation.
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of same?
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
47. Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns
Convert’s integrated messaging and
demand generation marketing system is
integral to any multi-touch marketing
campaign: Dynamic (“triggered”) e-mails
based upon a real-time profile match,
query e-mails (all visitors that have
purchased $100 in goods in the last 90
days), subscription e-mail campaigns (i.e.
newsletters, specials lists, etc.), and trickle
(drip) e-mail campaigns. Convert also is
including a real-time messaging system to
communicate over public instant
messaging networks.
48. Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns
Convert’s integrated messaging and
demand generation marketing system is
integral to any multi-touch marketing
campaign: Dynamic (“triggered”) e-mails
based upon a real-time profile match,
query e-mails (all visitors that have
purchased $100 in goods in the last 90
days), subscription e-mail campaigns (i.e.
newsletters, specials lists, etc.), and trickle
(drip) e-mail campaigns. Convert also is
including a real-time messaging system to
communicate over public instant
messaging networks.
49. Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns
Convert’s integrated messaging and
Instant Messaging (Triggered) demand generation marketing system is
Query Email Marketing integral to any multi-touch marketing
Subscription Email Marketing
campaign: Dynamic (“triggered”) e-mails
based upon a real-time profile match,
Dynamic (Triggered) Email Marketing
query e-mails (all visitors that have
Trickle Email Marketing purchased $100 in goods in the last 90
days), subscription e-mail campaigns (i.e.
newsletters, specials lists, etc.), and trickle
(drip) e-mail campaigns. Convert also is
including a real-time messaging system to
communicate over public instant
messaging networks.
50. Insightalytics
Answer the Who,What,When,Why and How - Right Now!
Convert not only
provides valuable
visitor data but it
also features various
analytics that will
give a unique insight
into the marketing
of your online
business.
51. Insightalytics
Answer the Who,What,When,Why and How - Right Now!
Convert not only
provides valuable
visitor data but it
also features various
analytics that will
give a unique insight
into the marketing
of your online
business.
52. Insightalytics
Answer the Who,What,When,Why and How - Right Now!
Convert not only
provides valuable
visitor data but it
also features various
analytics that will
give a unique insight
into the marketing
of your online
business.
53. Insightalytics
Answer the Who,What,When,Why and How - Right Now!
Convert not only
provides valuable
visitor data but it
also features various
analytics that will
give a unique insight
into the marketing
of your online
business.
54. Insightalytics
Answer the Who,What,When,Why and How - Right Now!
Convert not only
provides valuable
visitor data but it
also features various
analytics that will
give a unique insight
into the marketing
of your online
business.
70. Convert for Lead
Generation
Insightalytics Zeros in on Site Abandonment
71. Convert for Lead
Generation
Insightalytics Zeros in on Site Abandonment
Demand Generate
72. Convert for Lead
Generation
Microconversions + Convert 360˚ Visitor DB
Insightalytics Zeros in on Site Abandonment
Demand Generate
73. Convert for Lead
Generation
Landing Page Optimization
Microconversions + Convert 360˚ Visitor DB
Insightalytics Zeros in on Site Abandonment
Demand Generate
74. Convert for Lead
Generation
Contextual Marketing
Landing Page Optimization
Microconversions + Convert 360˚ Visitor DB
Insightalytics Zeros in on Site Abandonment
Demand Generate
75. Convert for Lead
Generation
Contextual Marketing
Landing Page Optimization
Microconversions + Convert 360˚ Visitor DB
Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points
Demand Generate
76. Convert for Lead
Generation
Contextual Marketing
Landing Page Optimization
Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes
Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points
Demand Generate
77. Convert for Lead
Generation
Contextual Marketing
Landing Page Optimization Richer Leads
Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes
Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points
Demand Generate
78. Convert for Lead
Generation
Contextual Marketing More Leads, No Additional Spend
Landing Page Optimization Richer Leads
Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes
Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points
Demand Generate
79. Credits
• Director - Naimish Patel
• Audio - Provided by The Free Music
Archive
• Images - Copyright Convert Marketing