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Conve!
Conve!
Conve!
Conversion Marketing & Web Analytics
Conversion Marketing & Web Analytics
Current Online
  Marketing
Current Online
  Marketing
Current Online
        Marketing
• Google Analytics are in
  depth but not
  actionable.
• What about the people
  that came to your site
  and left? How do we get
  them back?
Actionable Analytics
Actionable Analytics
Actionable Analytics

• There is a process to
  converting visitors into
  buyers.
• Don’t squander the
  investment in online visibility
  by neglecting the consumer
  experience.
Plug The Holes &
Increase Conversions
Plug The Holes &
Increase Conversions
Plug The Holes &
 Increase Conversions
• Convert can help you
  plug the holes in the
  funnel and increase your
  conversion rates!
• Actionable analytics that
  help create the Amazon
  experience for your
  website.
Right
Person
• Visit History
         • Search Term
         • Geography
         • Demographics
 Right   • Real-Time Behavior
Person   • Historical Behavior or
           Transactions
         • Past Engagement Preferences
Right
Way
• Dynamic HTML
        • Special Marketing Officers &
          Promos
        • Dynamic & Static Forms
Right   • Proactive Chat & Invitations
Way     • Click-to-Call
        • Page Push
        • E-Mail Marketing
Right
Place
• Contextual Based Upon
          Location on the Web Site

Right   • In Transaction Process
Place   • In Research Process
Right
Time
• Immediate Delivery
        • Time Delay
        • Conditional Based Upon
          Response (“If-Then-Else”)
Right
        • Conditional Based Upon
Time      History (Unique of Multiple
          Deliveries)
Right
Method
• Technology (Java, AJAX,
           HTML)
         • Floating
         • Animated (Moving on Screen)
 Right   • Pop-Up
Method   • Inline
         • (Unique or Multiple
           Deliveries)
Profiles
Zero in on your Customers
Profiles
Zero in on your Customers
Profiles
                     Zero in on your Customers

Search Engine and Keywords
Demographics & Personality Information
Historical Website Behavior
Custom variables 
Lead Generation Source
Shopping Cart & E-Commerce
Purchasing History
Page and Site Time
Engagement Preferences (Historical)
Engagement results


or other promo
Profiles
                     Zero in on your Customers
                                                 Not every
Search Engine and Keywords                         visitor
Demographics & Personality Information           needs 10%
Historical Website Behavior
Custom variables 
                                                   off to
Lead Generation Source                            purchase
Shopping Cart & E-Commerce
Purchasing History
Page and Site Time
Engagement Preferences (Historical)
Engagement results


or other promo
Profiles
                     Zero in on your Customers
                                                          Not every
Search Engine and Keywords                                  visitor
Demographics & Personality Information                    needs 10%
Historical Website Behavior
Custom variables 
                                                            off to
Lead Generation Source                                     purchase
Shopping Cart & E-Commerce               With Convert
Purchasing History
Page and Site Time
                                          you can offer
Engagement Preferences (Historical)       discounts to
Engagement results                       only those who
or other promo                             require it.
Engagements
Engage Visitors Deeply. Intelligently. Automatically
Engagements
Engage Visitors Deeply. Intelligently. Automatically
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
Marketing Offers
Dynamic Site Personalization
Chat Invitations
Dynamic Landing Pages
Click-to-Call
Browser Push
Convert allows marketers to send any Web accessible
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
                                                           With many ways
Marketing Offers                                          to engage visitors,
Dynamic Site Personalization
                                                          Convert can tailor
Chat Invitations
Dynamic Landing Pages                                     the message based
Click-to-Call                                                on a profile
Browser Push
Convert allows marketers to send any Web accessible
                                                            segmentation.
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
                                                                          With many ways
Marketing Offers                                                         to engage visitors,
Dynamic Site Personalization
                                                          All visitors   Convert can tailor
Chat Invitations
Dynamic Landing Pages
                                                          are not the    the message based
Click-to-Call
                                                           same, why        on a profile
Browser Push
Convert allows marketers to send any Web accessible
                                                          engage the       segmentation.
content (including a URL, file, or download) to a site
visitor’s screen automatically. This provides marketers
with the ability to overcome inherent challenges of          same?
static, linear sites by dynamically delivering specific
web pages and other Web accessible information to
visitors based on the visitor profile and identified
behavior.
Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns


                               Convert’s integrated messaging and
                               demand generation marketing system is
                               integral to any multi-touch marketing
                               campaign: Dynamic (“triggered”) e-mails
                               based upon a real-time profile match,
                               query e-mails (all visitors that have
                               purchased $100 in goods in the last 90
                               days), subscription e-mail campaigns (i.e.
                               newsletters, specials lists, etc.), and trickle
                               (drip) e-mail campaigns. Convert also is
                               including a real-time messaging system to
                               communicate over public instant
                               messaging networks.
Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns


                               Convert’s integrated messaging and
                               demand generation marketing system is
                               integral to any multi-touch marketing
                               campaign: Dynamic (“triggered”) e-mails
                               based upon a real-time profile match,
                               query e-mails (all visitors that have
                               purchased $100 in goods in the last 90
                               days), subscription e-mail campaigns (i.e.
                               newsletters, specials lists, etc.), and trickle
                               (drip) e-mail campaigns. Convert also is
                               including a real-time messaging system to
                               communicate over public instant
                               messaging networks.
Messaging
     Deliver Demand through Personalized,, Contextual Messaging Campaigns


                                      Convert’s integrated messaging and
Instant Messaging (Triggered)         demand generation marketing system is
Query Email Marketing                 integral to any multi-touch marketing
Subscription Email Marketing
                                      campaign: Dynamic (“triggered”) e-mails
                                      based upon a real-time profile match,
Dynamic (Triggered) Email Marketing
                                      query e-mails (all visitors that have
Trickle Email Marketing               purchased $100 in goods in the last 90
                                      days), subscription e-mail campaigns (i.e.
                                      newsletters, specials lists, etc.), and trickle
                                      (drip) e-mail campaigns. Convert also is
                                      including a real-time messaging system to
                                      communicate over public instant
                                      messaging networks.
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visitor data but it
also features various
  analytics that will
give a unique insight
 into the marketing
    of your online
       business.
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visitor data but it
also features various
  analytics that will
give a unique insight
 into the marketing
    of your online
       business.
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visitor data but it
also features various
  analytics that will
give a unique insight
 into the marketing
    of your online
       business.
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visitor data but it
also features various
  analytics that will
give a unique insight
 into the marketing
    of your online
       business.
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visitor data but it
also features various
  analytics that will
give a unique insight
 into the marketing
    of your online
       business.
Network Architecture
Network Architecture
Network Architecture

 Simple
Network Architecture

 Simple

 Secure
Network Architecture

 Simple

 Secure

 Reliable
E-Commerce Solutions
E-Commerce Solutions
Sell More Effectively w/ Convert 360º
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI



           Cross Sell - Upsell
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI



           Cross Sell - Upsell



                E-Mail Marketing
E-Commerce Solutions
Sell More Effectively w/ Convert 360º   Recover Abandoned Shopping Carts



    Directly Measure Uplift and ROI



           Cross Sell - Upsell



                E-Mail Marketing
E-Commerce Solutions
Sell More Effectively w/ Convert 360º     Recover Abandoned Shopping Carts



    Directly Measure Uplift and ROI     Reduce Abandoned Transactions



           Cross Sell - Upsell



                E-Mail Marketing
E-Commerce Solutions
Sell More Effectively w/ Convert 360º     Recover Abandoned Shopping Carts



    Directly Measure Uplift and ROI     Reduce Abandoned Transactions



           Cross Sell - Upsell               Microtarget Visitors



                E-Mail Marketing
E-Commerce Solutions
Sell More Effectively w/ Convert 360º       Recover Abandoned Shopping Carts



    Directly Measure Uplift and ROI      Reduce Abandoned Transactions



           Cross Sell - Upsell                 Microtarget Visitors



                E-Mail Marketing        Split Test Promotions
Convert for Lead
  Generation
Convert for Lead
                       Generation


Insightalytics Zeros in on Site Abandonment
Convert for Lead
                       Generation


Insightalytics Zeros in on Site Abandonment


                                              Demand Generate
Convert for Lead
                       Generation

Microconversions + Convert 360˚ Visitor DB


Insightalytics Zeros in on Site Abandonment


                                              Demand Generate
Convert for Lead
                       Generation
        Landing Page Optimization


Microconversions + Convert 360˚ Visitor DB


Insightalytics Zeros in on Site Abandonment


                                              Demand Generate
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


Microconversions + Convert 360˚ Visitor DB


Insightalytics Zeros in on Site Abandonment


                                              Demand Generate
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


Microconversions + Convert 360˚ Visitor DB


Insightalytics Zeros in on Site Abandonment                     Convert Leads Across Conversion Points


                                              Demand Generate
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


Microconversions + Convert 360˚ Visitor DB                          Add Conversion Points in Minutes


Insightalytics Zeros in on Site Abandonment                     Convert Leads Across Conversion Points


                                              Demand Generate
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization                                             Richer Leads


Microconversions + Convert 360˚ Visitor DB                          Add Conversion Points in Minutes


Insightalytics Zeros in on Site Abandonment                     Convert Leads Across Conversion Points


                                              Demand Generate
Convert for Lead
                       Generation
           Contextual Marketing                                     More Leads, No Additional Spend



        Landing Page Optimization                                             Richer Leads


Microconversions + Convert 360˚ Visitor DB                          Add Conversion Points in Minutes


Insightalytics Zeros in on Site Abandonment                     Convert Leads Across Conversion Points


                                              Demand Generate
Credits

• Director - Naimish Patel
• Audio - Provided by The Free Music
  Archive
• Images - Copyright Convert Marketing

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Web2.0 Project: Convert Software Introduction

  • 1.
  • 5. Conversion Marketing & Web Analytics
  • 6. Current Online Marketing
  • 7. Current Online Marketing
  • 8. Current Online Marketing • Google Analytics are in depth but not actionable. • What about the people that came to your site and left? How do we get them back?
  • 11. Actionable Analytics • There is a process to converting visitors into buyers. • Don’t squander the investment in online visibility by neglecting the consumer experience.
  • 12. Plug The Holes & Increase Conversions
  • 13. Plug The Holes & Increase Conversions
  • 14. Plug The Holes & Increase Conversions • Convert can help you plug the holes in the funnel and increase your conversion rates! • Actionable analytics that help create the Amazon experience for your website.
  • 15.
  • 16.
  • 17.
  • 18.
  • 20. • Visit History • Search Term • Geography • Demographics Right • Real-Time Behavior Person • Historical Behavior or Transactions • Past Engagement Preferences
  • 21.
  • 22.
  • 24. • Dynamic HTML • Special Marketing Officers & Promos • Dynamic & Static Forms Right • Proactive Chat & Invitations Way • Click-to-Call • Page Push • E-Mail Marketing
  • 25.
  • 26.
  • 28. • Contextual Based Upon Location on the Web Site Right • In Transaction Process Place • In Research Process
  • 29.
  • 30.
  • 32. • Immediate Delivery • Time Delay • Conditional Based Upon Response (“If-Then-Else”) Right • Conditional Based Upon Time History (Unique of Multiple Deliveries)
  • 33.
  • 34.
  • 36. • Technology (Java, AJAX, HTML) • Floating • Animated (Moving on Screen) Right • Pop-Up Method • Inline • (Unique or Multiple Deliveries)
  • 37. Profiles Zero in on your Customers
  • 38. Profiles Zero in on your Customers
  • 39. Profiles Zero in on your Customers Search Engine and Keywords Demographics & Personality Information Historical Website Behavior Custom variables  Lead Generation Source Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
  • 40. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables  off to Lead Generation Source purchase Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
  • 41. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables  off to Lead Generation Source purchase Shopping Cart & E-Commerce With Convert Purchasing History Page and Site Time you can offer Engagement Preferences (Historical) discounts to Engagement results only those who or other promo require it.
  • 42. Engagements Engage Visitors Deeply. Intelligently. Automatically
  • 43. Engagements Engage Visitors Deeply. Intelligently. Automatically
  • 44. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine Marketing Offers Dynamic Site Personalization Chat Invitations Dynamic Landing Pages Click-to-Call Browser Push Convert allows marketers to send any Web accessible content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  • 45. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization Convert can tailor Chat Invitations Dynamic Landing Pages the message based Click-to-Call on a profile Browser Push Convert allows marketers to send any Web accessible segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  • 46. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization All visitors Convert can tailor Chat Invitations Dynamic Landing Pages are not the the message based Click-to-Call same, why on a profile Browser Push Convert allows marketers to send any Web accessible engage the segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of same? static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  • 47. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  • 48. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  • 49. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and Instant Messaging (Triggered) demand generation marketing system is Query Email Marketing integral to any multi-touch marketing Subscription Email Marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, Dynamic (Triggered) Email Marketing query e-mails (all visitors that have Trickle Email Marketing purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  • 50. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  • 51. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  • 52. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  • 53. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  • 54. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  • 59. Network Architecture Simple Secure Reliable
  • 61. E-Commerce Solutions Sell More Effectively w/ Convert 360º
  • 62. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI
  • 63. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell
  • 64. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
  • 65. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
  • 66. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell E-Mail Marketing
  • 67. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing
  • 68. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing Split Test Promotions
  • 69. Convert for Lead Generation
  • 70. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment
  • 71. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment Demand Generate
  • 72. Convert for Lead Generation Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  • 73. Convert for Lead Generation Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  • 74. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  • 75. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  • 76. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  • 77. Convert for Lead Generation Contextual Marketing Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  • 78. Convert for Lead Generation Contextual Marketing More Leads, No Additional Spend Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  • 79. Credits • Director - Naimish Patel • Audio - Provided by The Free Music Archive • Images - Copyright Convert Marketing