Visual Communication - Are You in Your Right Mind? Learn effective visual aid design using your right brain. Delivered at ASTD SW Learning Symposium, August 2007. Copyright 2009 Peck Training Group LLC Please do not use without written permission.

1. Are you in your right mind?

2. Egyptian Pyramids

3. The Evidence for Visual Communication Perception Study by Dr. Albert Mehrabian, UCLA

4. Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design

5. Module 1 - Mental Left Brain Right Brain Content Design

9. Example Source: Vanda North, HeadCase Software

10. 8 Steps to Mind Mapping ™ 5. No boundaries 2. Don’t be serious! 1. Center page first 7. Go, go, go! 6. No quick judgment 8. Add connections 3. Free associate 4. Think Fast Source: Tony Buzan and www.mapyourmind.com exercise

11. EXERCISE – Mind Mapping

12. Module 2 - Verbal Left Brain Right Brain Visual Language

13. Verbal Word Pictures Stories Metaphors Aphorisms Analogies All the World is a stage Power tends to corrupt, and absolute power corrupts absolutely The Heart Is like a pump

14. Word Pictures - NLP exercise

15. EXERCISE Every Picture Tells a Story – What’s her story? exercise

16. Module 3 – Visual Left Brain Right Brain Projected Design

17. Adult Learning Theory We process visuals 60,000 times faster than text! 83% Visual

18. Better Impression Wharton School of Business better prepared more professional & interesting more credible more concise

19. Replace Words

20. Simplicity visual elegance is achieved by elimination and omission.

21. Less Is More Bargain Image

22. Single Powerful Message VS exercise

23. Bulleted lists are boring. "Your brain shuts down because there is nothing to look at," - Robert Lane Bullet Points

24. Photos, Fewer Words

25. Background and Images Welcome Alticor Welcome Alticor

26. Contrast and Color Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch Agenda 9:00 Introductions 10:00 Break 10:15 The Next Item 11:00 Subject 2 12:00 Lunch

27. Graphics and Symbols

28. Yellow Happy Red (tomato) Sexiness, Powerful Purple Dignity Silver High Technology Gold Expensive Brown Inexpensive Black Bad Luck, Mourning, Quality Green Nausea, Good Luck White Pure, Deity Blue Dependable *Favorite Color *Least Favorite Color Color Survey Results Color Reaction

29. Legibility Times Roman Book Antigua Arial Veranda Sans Serif Serif

30. Multimedia - Animation

31. 10 Rules for Success Do not use it as a handout Use multimedia wisely Use the right font Choose the right color Use contrast Replace words with Pictures Use Graphs & Symbols Make it simple Use visuals 10 9 8 7 6 5 4 3 2 1 Make one point Sans Serif fonts

32. EXERCISE – A Picture’s Worth…

33. Content Design Verbal 3 Steps to Visual Communication Mental Visual Visual Language Projected Slide Design

34. Egyptian Pyramids

35. Are you in your right mind?