Protecting and managing online reputation

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Customer Journey Activation Metric Become Aware Engage Learn Decide Purchase Post Purchase Active engagement with influencers and online authorities Offer social currency to ignite conversations and interest Create opportunities for dialogue and interaction to deepen the conversation and develop advocates Ensure wide off-website placement of informative content such as Info graphics Technical data and Video demonstration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Develop close (often offline) relationship with advocates to garner positive recommendation from community Unique URLs and competition mechanics to drive web visits. Tracking URLs from influencer to purchase ,[object Object],[object Object],[object Object],Continued conversation development to ensure positive sentiment and sales affirmations (generating further advocates) ,[object Object],[object Object]

Hotel Chocolat Easter Egg hunt

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Protecting and managing online reputation

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