1. Kevin Brown
Social Media Proposal: Cleveland Shade Tree Board
The Cleveland Shade Tree Board has a lot of untapped potential that has yet to be
seen on the realms of the internet. While word-of-mouth has been the major
communication tool, social media can certainly help boost the Shade Tree Board’s
awareness, cause and any information to people in the Cleveland area who are interested.
What the Cleveland Shade Tree Board stands for, to plant, protect, preserve the
trees, needs to be regarded by all locals. The Shade Tree Board has short term goals of
reaching an audience, but also long term goals to keeping the audience aware and moving
forward with keeping Cleveland a beautiful, tree city.
It is obvious that there needs to be change in Cleveland and a continuous
progression to bettering the plant life. The Cleveland people can become more aware of
this change by finding out helpful information about planting, or information about the
Shade Tree Board’s calendar through an up-to-date blog. By using a blog, which is free and
can even provide as a website, the Shade Tree Board can have a one stop place for anyone
who is interested.
A blog also makes it accessible for starting a dialogue with any person interested or
in need of having questions answered. This dialogue can even introduce new ideas to the
Shade Tree Board or get other reader’s following along and perhaps including their own
thoughts into the mix.
A blog is very versatile and can come with criticism. But any type of criticism can always
be turned into an upside in the dialogue provided with more detailed explanations and back
up from other comments. Blog’s must also be updated often, normally at least once a week
if not more. This update should include important tips, calendar updates, or any pertinent

2. Kevin Brown
information worth sharing to readers.
It is under my expertise that I believe a blog is the most important first step in
taking the Cleveland Shade Tree Board in this social media wave. It will be something in
which must be maintained on a normal basis, but has the most potential in gaining new
members and keeping them.
The second social media venture you may want to consider is making a Facebook
fan page for the organization. Although it seems like a farfetched approach, consider that
Facebook has over 200 million users and is now reaching people of all ages. What was
once just for college student’s is now for any individual with a computer. Having a
Facebook page will reach a variety of people who may not see the blog or even know of the
Cleveland Shade Tree Board.
When one user becomes a fan of your organization, in which they will see updates
and any information you release, the friend’s of that user sees that they are a fan of the
organization and may click onto your page to see what it is. They may also become of a fan
of the Shade Tree Board and then their friends will see that they are a fan. The process will
continue and your page should be getting many hits, which you can even manage and view
how many unique viewers you have each day. Hopefully, this will bring those fans to your
blog, giving them even more information about the Cleveland Shade Tree Board and invest
more time into it.
Facebook also offers status updates, which can be used for telling about upcoming
events and will be seen by any fan of the organization in real time. Also, a “wall” is on the
front page and can be used to offer comments or dialogue from fans.
To show just what the Shade Tree Board is doing around town, an infinite amount

3. Kevin Brown
of pictures can be uploaded to the page for anyone’s viewing pleasure. This can also arouse
more dialogue from viewer’s and fan’s and give them an idea just how beautiful nature is
in the area.
Facebook, like having a blog, will need to be viewed and maintained accordingly.
But in the end, I believe this venture will be a highly successful one to the organization and
the needs that it provides.
Social media is an important tool to have in today’s society with businesses and
organizations. Although at the present it is just getting started, soon it will take off and be a
controlling medium in the world. At this moment, I believe the Cleveland Shade Tree
Board can begin to see the wonders and effects that social media can have for an
organization. It would be wise to begin this process soon, keep it maintained and watch the
success that it brings.