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1. Naeema Pasha and Chris Flanagan Generation Y and Social Networking
2. Generations Every 18/19 years Common denominators -Pyschological -Social -Economic -Experiences in formative years (eg Vietnam war…) Reputations (eg Hippies in the 60s) Themes for market research…
12. Brand Promise - what the customer is assured of receiving, and the emotional and practical value that the customer can expect to enjoy as a result. This can be illustrated by a cause-and effect sequence that begins with the brands key messages and ends with the unique advantages or benefits it offers.
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15. Summary CMS will help you with all key aspects of career planning and will fit around your own ideas and individual plans. What you want from a job and what you have to offer to an employer are BOTH important Employers value degrees, but also want a range of ‘transferable skills’ Knowing your skills + marketing yourself = Success
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