2. About the Authors Doc Searls Rick Levine Christopher Locke David Weinberger
3. What did I learn by Reading this Book? How the internet is changing the face of business Future of the internet How to use the internet properly for your business Individuals are communicating via the internet more and more every day
4. What surprised me in the book? How much the internet is involved in businesses The internet has changed the market drastically and has given a voice to the customer The internet will only grow and the market will keep changing