9. Online video will grow by 50% in 2009 and reach over $4.5b in 2013 = 4 x 2009 figures
10. Carat: New forecasts for global advertising expenditure in 2009 and 2010. “….2009 market decline is worse than previously forecast; return to modest growth in 2010. Only online expected to show growth this year; reaching 10.0% of global adspend, online video surging ahead.” Source: eMarketer.com, www.mediapost.com; agegisgroup.com
11.
12. Total visitors have increased over 11%, from the fourth quarter last year alone.
13. Represents a steady growth and acceptance of the online environment as a mainstream medium.Source: opa.org.za
14. The Business of Video “We live in a world where everyone has the tools and knowledge to create and distribute media and suddenly everyone is expected to do so. It’s simply becoming a normal part of doing business.” Marketingsherpa, 2009 Video Marketing Benchmarking Guide
16. Content Creation for online video Six broad-categories of video content News and information How-to, research and product info Entertainment Education Sport Social-media and UGC
17. Content Creation for online video 5 Basic Guidelines Keep it simple Keep it real Keep it short Keep it relevant Educate, entertain, inform
18. Uses for video in your communication Create a human face for your organisation Enhance product info esp. to explain difficult concepts Use as an aid to use – “how to” guides Communicate immediate information – PR element
19. Uses for video in your communication 5. Extend coverage of news/other media events 6. Use content to connect with remote customers/staff 7. Use it to educate and train 8. Extend your brand in all content delivery
30. Golden Rules Keep it real Keep it short and relevant Edutain your users Don’t overload with advertising Deliver relevantly Use appropriately Track and monitor
31. Consider this………… If a picture is worth a thousand words, then what's a minute of video worth? If you take the time to calculate you get something like 1.8 million words, or about 6 days of non-stop reading You need to be in this space.