Enviar búsqueda
Cargar
Trus Te Tns 2009 Bt Study Summary
•
0 recomendaciones
•
127 vistas
G
guest282a084
Seguir
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 8
Descargar ahora
Descargar para leer sin conexión
Recomendados
5 personas-white-paper by Mastercard
5 personas-white-paper by Mastercard
Alexey Petrovsky
The Acceptance of Online Behavioral Advertising: A Study of the Perceptions o...
The Acceptance of Online Behavioral Advertising: A Study of the Perceptions o...
Jeanine Lilke
MasterCard Digital sharing report 2013
MasterCard Digital sharing report 2013
Honza Beranek
Engaging with Digital Consumers: They’re ready, are you?
Engaging with Digital Consumers: They’re ready, are you?
Infosys
NASCIO Social Media Survey and Report
NASCIO Social Media Survey and Report
GovLoop
Social networking analysis
Social networking analysis
Candice Martinez
3
3
Karthik Yadav
Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)
Demand Metric
Recomendados
5 personas-white-paper by Mastercard
5 personas-white-paper by Mastercard
Alexey Petrovsky
The Acceptance of Online Behavioral Advertising: A Study of the Perceptions o...
The Acceptance of Online Behavioral Advertising: A Study of the Perceptions o...
Jeanine Lilke
MasterCard Digital sharing report 2013
MasterCard Digital sharing report 2013
Honza Beranek
Engaging with Digital Consumers: They’re ready, are you?
Engaging with Digital Consumers: They’re ready, are you?
Infosys
NASCIO Social Media Survey and Report
NASCIO Social Media Survey and Report
GovLoop
Social networking analysis
Social networking analysis
Candice Martinez
3
3
Karthik Yadav
Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)
Demand Metric
Social Technology Quarterly 08
Social Technology Quarterly 08
Kuliza Technologies
Etude PwC sur la publicité mobile (2014)
Etude PwC sur la publicité mobile (2014)
PwC France
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Giang Coffee
Carpe Datum! Who knows who you are?
Carpe Datum! Who knows who you are?
Kuliza Technologies
Impact of personality on the trust factor in e wom communities
Impact of personality on the trust factor in e wom communities
ssuser2a81d8
Courtland brooks-whitepaper---mobile-dating
Courtland brooks-whitepaper---mobile-dating
Brian Challberg
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer
Trademob whitepaper click-fraud
Trademob whitepaper click-fraud
Denis Verloes
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Stephane Allard
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
Sidharth Rao
A Communicator's Guide to COVID-19 Vaccination
A Communicator's Guide to COVID-19 Vaccination
Sarah Jackson
Mobile phone shopping diaries
Mobile phone shopping diaries
On Device Research
Data and GOTV
Data and GOTV
Christopher Mehigan
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave Online
Salesforce Marketing Cloud
An introduction to internet marketing for small law firms
An introduction to internet marketing for small law firms
BullsEye Internet Marketing
Whitepaper Social Consumer Bonding
Whitepaper Social Consumer Bonding
Robert Voogel
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Olivia Kresic
Email beats the pants off social
Email beats the pants off social
AdRoll
Defying the economic squeeze
Defying the economic squeeze
anthony edwards
Transforming Your Social Programs Through Edu Tainment
Transforming Your Social Programs Through Edu Tainment
Jeromy Koffler
Trus Te Tns 2009 Bt Study Summary
Trus Te Tns 2009 Bt Study Summary
guest282a084
Office of Student Activities
Office of Student Activities
Jeromy Koffler
Más contenido relacionado
La actualidad más candente
Social Technology Quarterly 08
Social Technology Quarterly 08
Kuliza Technologies
Etude PwC sur la publicité mobile (2014)
Etude PwC sur la publicité mobile (2014)
PwC France
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Giang Coffee
Carpe Datum! Who knows who you are?
Carpe Datum! Who knows who you are?
Kuliza Technologies
Impact of personality on the trust factor in e wom communities
Impact of personality on the trust factor in e wom communities
ssuser2a81d8
Courtland brooks-whitepaper---mobile-dating
Courtland brooks-whitepaper---mobile-dating
Brian Challberg
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer
Trademob whitepaper click-fraud
Trademob whitepaper click-fraud
Denis Verloes
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Stephane Allard
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
Sidharth Rao
A Communicator's Guide to COVID-19 Vaccination
A Communicator's Guide to COVID-19 Vaccination
Sarah Jackson
Mobile phone shopping diaries
Mobile phone shopping diaries
On Device Research
Data and GOTV
Data and GOTV
Christopher Mehigan
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave Online
Salesforce Marketing Cloud
An introduction to internet marketing for small law firms
An introduction to internet marketing for small law firms
BullsEye Internet Marketing
Whitepaper Social Consumer Bonding
Whitepaper Social Consumer Bonding
Robert Voogel
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Olivia Kresic
Email beats the pants off social
Email beats the pants off social
AdRoll
La actualidad más candente
(18)
Social Technology Quarterly 08
Social Technology Quarterly 08
Etude PwC sur la publicité mobile (2014)
Etude PwC sur la publicité mobile (2014)
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Predictors of online buying behavior - Steven Bellman, Gerald L. Lohse, and ...
Carpe Datum! Who knows who you are?
Carpe Datum! Who knows who you are?
Impact of personality on the trust factor in e wom communities
Impact of personality on the trust factor in e wom communities
Courtland brooks-whitepaper---mobile-dating
Courtland brooks-whitepaper---mobile-dating
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
Trademob whitepaper click-fraud
Trademob whitepaper click-fraud
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
The Digital Vote Bank - The Tipping point in 2009 General Elections in India
A Communicator's Guide to COVID-19 Vaccination
A Communicator's Guide to COVID-19 Vaccination
Mobile phone shopping diaries
Mobile phone shopping diaries
Data and GOTV
Data and GOTV
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave Online
An introduction to internet marketing for small law firms
An introduction to internet marketing for small law firms
Whitepaper Social Consumer Bonding
Whitepaper Social Consumer Bonding
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Email beats the pants off social
Email beats the pants off social
Destacado
Defying the economic squeeze
Defying the economic squeeze
anthony edwards
Transforming Your Social Programs Through Edu Tainment
Transforming Your Social Programs Through Edu Tainment
Jeromy Koffler
Trus Te Tns 2009 Bt Study Summary
Trus Te Tns 2009 Bt Study Summary
guest282a084
Office of Student Activities
Office of Student Activities
Jeromy Koffler
Bruce Jones Design Graphic Design Projects and Samples
Bruce Jones Design Graphic Design Projects and Samples
Bruce Jones Design
Manejo De Via Aerea en Emergencia
Manejo De Via Aerea en Emergencia
Monica Perez Correa
Technology And Education
Technology And Education
noonanl
Trus Te Tns 2009 Bt Study Summary
Trus Te Tns 2009 Bt Study Summary
guest282a084
Technology And Education
Technology And Education
noonanl
Defying the economic squeeze
Defying the economic squeeze
anthony edwards
P T A Presentation
P T A Presentation
Meagan
Sal Regional Meeting Oct09
Sal Regional Meeting Oct09
Mike Martin
The Field of Global Ethics
The Field of Global Ethics
Jorge Fernández
Ted 2010 Wifi in the Ivory Tower
Ted 2010 Wifi in the Ivory Tower
Dr. Danielle Eadens at University of Central Florida
Stop the World, I Need to Get Off: The Future of Processing
Stop the World, I Need to Get Off: The Future of Processing
Dr. Danielle Eadens at University of Central Florida
Building Your Self-Publishing Platform and Making Money from your Book
Building Your Self-Publishing Platform and Making Money from your Book
Bruce Jones Design
Destacado
(16)
Defying the economic squeeze
Defying the economic squeeze
Transforming Your Social Programs Through Edu Tainment
Transforming Your Social Programs Through Edu Tainment
Trus Te Tns 2009 Bt Study Summary
Trus Te Tns 2009 Bt Study Summary
Office of Student Activities
Office of Student Activities
Bruce Jones Design Graphic Design Projects and Samples
Bruce Jones Design Graphic Design Projects and Samples
Manejo De Via Aerea en Emergencia
Manejo De Via Aerea en Emergencia
Technology And Education
Technology And Education
Trus Te Tns 2009 Bt Study Summary
Trus Te Tns 2009 Bt Study Summary
Technology And Education
Technology And Education
Defying the economic squeeze
Defying the economic squeeze
P T A Presentation
P T A Presentation
Sal Regional Meeting Oct09
Sal Regional Meeting Oct09
The Field of Global Ethics
The Field of Global Ethics
Ted 2010 Wifi in the Ivory Tower
Ted 2010 Wifi in the Ivory Tower
Stop the World, I Need to Get Off: The Future of Processing
Stop the World, I Need to Get Off: The Future of Processing
Building Your Self-Publishing Platform and Making Money from your Book
Building Your Self-Publishing Platform and Making Money from your Book
Similar a Trus Te Tns 2009 Bt Study Summary
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...
Frank Jurden
Ericsson ConsumerLab: Privacy, security and safety online
Ericsson ConsumerLab: Privacy, security and safety online
Ericsson
Why social media
Why social media
socialmea
See People, Not Patterns: The 2019 Consumer Pulse Survey
See People, Not Patterns: The 2019 Consumer Pulse Survey
Association of National Advertisers
The future of digital trust
The future of digital trust
Dario Caliendo
Making sense of consumer data
Making sense of consumer data
The Marketing Distillery
Trust & Predictive Technologies 2016
Trust & Predictive Technologies 2016
Edelman
2011 03 Bt Avaya The Autonomous Customer Report[1]
2011 03 Bt Avaya The Autonomous Customer Report[1]
Larry Taylor Ph.D.
My data value - Orange future of digital trust - REPORT - September 2014
My data value - Orange future of digital trust - REPORT - September 2014
Romain Fonnier
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
blondellchancy
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
BHANU281672
Americans Rejent Tailored Advertising
Americans Rejent Tailored Advertising
Rafal
Personalized Marketing-101-eBook
Personalized Marketing-101-eBook
Amel Ait Ahcene
Digital dependency and privacy2
Digital dependency and privacy2
Ashley Marty
A Network For Every Interest - IPG & 140 Proof Research
A Network For Every Interest - IPG & 140 Proof Research
IPG Media Lab
A Network for every Interest
A Network for every Interest
Thorsten Linz
Search Engine Use 2012
Search Engine Use 2012
Path of the Blue Eye Project
The State of Privacy Report
The State of Privacy Report
FigLeaf
US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
TrustArc
2014 Mobile Behavior Report By Sales Force ExactTarget Marketing Cloud
2014 Mobile Behavior Report By Sales Force ExactTarget Marketing Cloud
SL Ecommerce and ReviewsReputation.com
Similar a Trus Te Tns 2009 Bt Study Summary
(20)
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...
Ericsson ConsumerLab: Privacy, security and safety online
Ericsson ConsumerLab: Privacy, security and safety online
Why social media
Why social media
See People, Not Patterns: The 2019 Consumer Pulse Survey
See People, Not Patterns: The 2019 Consumer Pulse Survey
The future of digital trust
The future of digital trust
Making sense of consumer data
Making sense of consumer data
Trust & Predictive Technologies 2016
Trust & Predictive Technologies 2016
2011 03 Bt Avaya The Autonomous Customer Report[1]
2011 03 Bt Avaya The Autonomous Customer Report[1]
My data value - Orange future of digital trust - REPORT - September 2014
My data value - Orange future of digital trust - REPORT - September 2014
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
54 Parents Worried About Cyber Bullying ofKids Norton Re.docx
Americans Rejent Tailored Advertising
Americans Rejent Tailored Advertising
Personalized Marketing-101-eBook
Personalized Marketing-101-eBook
Digital dependency and privacy2
Digital dependency and privacy2
A Network For Every Interest - IPG & 140 Proof Research
A Network For Every Interest - IPG & 140 Proof Research
A Network for every Interest
A Network for every Interest
Search Engine Use 2012
Search Engine Use 2012
The State of Privacy Report
The State of Privacy Report
US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
US Consumer Privacy Index 2016 – Infographic from TRUSTe & NCSA
2014 Mobile Behavior Report By Sales Force ExactTarget Marketing Cloud
2014 Mobile Behavior Report By Sales Force ExactTarget Marketing Cloud
Último
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Addepto
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
charlottematthew16
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Fwdays
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
Ridwan Fadjar
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Alfredo García Lavilla
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
Mattias Andersson
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
SeasiaInfotech2
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
charlottematthew16
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Wonjun Hwang
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
comworks
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
Miki Katsuragi
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
Fwdays
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Sergiu Bodiu
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
Padma Pradeep
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
hariprasad279825
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
RankYa
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Zilliz
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Commit University
Último
(20)
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
Trus Te Tns 2009 Bt Study Summary
1.
200 9 Study: ConSumer
Attitud eS Abo ut behAviorAl tArge ting Sponsored by truSte research independently conducted by tnS march 4, 2009 ©2009 truSte. All rights reserved.
2.
E XE CUTI
V E S UM M A RY Behavioral targeting has become a critical online trust issue, What do consumers think about having their browsing behaviors tracked for marketing purposes? For the second year in a row, TRUSTe and TNS surveyed consumer attitudes about behavioral targeting. Participants answered questions on their concerns and opinions about tracking issues, and the actions they take to protect their privacy. The survey results found that most consumers consider privacy important enough to Half of all consumers are take steps to protect it. Many individuals know their behavior is being targeted, and uncomfortable with advertisers they’re uncomfortable with being tracked, even with the assurance of anonymity. Most using their browsing history to are in favor of tools and features that control targeted advertising. Businesses have a serve them relevant ads. stark choice: they can either increase transparency about their behavioral advertising practices or risk increasing consumer doubt and suspicion. Companies also need to treat personal information with respect and earn the right to deliver advertising based on behavior. M E Thod ologY The TRUSTE behavioral targeting survey was conducted online by TNS, a global market insight and information group. TNS randomly selected 3,660 American consumers, aged 18 and older, from among households that belong to the firm’s online consumer panel. The sample was stratified by eight age/gender groups and each group was selected to be representative of online individuals of that age/gender on geographic division, market size, age, household income, and household size. Email invitations to complete the survey were sent to the panelists on February 5, 35% of respondents feel that their 2009. When the survey was closed on February 13, a total of 1,008 respondents had privacy has been invaded or violated completed it, and a further 139 individuals responded after the number of completes in the last year due to information they required for their age/gender group had been reached. The cooperation rate for the provided on the Internet. study was 31 percent and the completion rate was 28 percent. The survey data were weighted by region, market size, age, gender, and household size, composition and income, to reflect the demographic composition of the online adult population in the continental U.S. Because the sample is based on those who initially self-selected for participation in the TNS consumer panel, rather than a probability sample, no estimates of sampling error can be calculated. 2 ©2009 truSte. All rights reserved.
3.
RE S UlTS
Note: This year’s statistics are compared with those of 2008 in the Supporting Data Up to 80% of respondents say that section. individuals and website owners are Advertising Relevance responsible for insuring individual 63.9% of respondents would choose to only see online ads from online stores and online privacy. brands that they know and trust. 83.8% say that less than 25% of the ads they see while browsing online are relevant to their wants and needs. While this is a slight improvement from last year, online companies still have work to do in providing relevant advertising. Awarenesss of Behavioral Targeting and Potential Threats 43.2% of respondents say they’re familiar with the term “behavioral targeting”, and 68.6% know that their browsing information may be collected by a third-party for advertising purposes. Three quarters of consumers say they know how to protect their personal information online, yet 39% admit that they do not consistently take the necessary steps to do so. 34.9% feel their privacy has been invaded or violated in the last year due to information they provided on the Internet. Attitudes Toward Behavioral Targeting 50.5% of respondents say they’re uncomfortable with advertisers using their browsing history to serve relevant ads, even when that information cannot be tied to their names or any other personal information. Only 30.6% said they would be comfortable having their browsing behavior captured by websites on which they’ve registered in order to improve user experience. 42% would click a button or icon on But as a whole, consumer discomfort with tracking has declined by six percent points a display ad that read “Click here to year over year. This suggests that although consumers worry about protecting their reduce unwanted ads. private information online, they’re getting used to behavioral targeting. Intent to Take Specific Actions Over half of respondents say that privacy is very important to them. Most think they know about the tools available and say they would take the necessary steps. The same percentage said they would register online to prevent advertisers from tracking their browsing behaviors, even if it meant that they would receive more ads that they found less relevant. 3 ©2009 truSte. All rights reserved.
4.
68.4% say they’d
use a browser feature that blocks ads, content and tracking code that doesn’t originate from the site they’re visiting. 84% say that less than a quarter of the ads they see while browsing 53% say they would complete an anonymous survey about the products, services online are relevant to their wants and and brands they buy in order to limit the online ads they see to just those products, needs. services and brands, but 18% would not. 34.3% would still fill out a survey about products, services and brands they buy, even if it wasn’t anonymous. Actions Taken Over 36% of respondents said they do at least one of the following in order to surf the Internet anonymously: • Use proxy surfing software • Give fake name and contact info when requested by certain websites • Use a Web browser with privacy settings that delete cookies and don’t record a history of visited sites KE Y I M p lI CAT I on S • Privacy protection remains overwhelmingly important to consumers. • Consumers are aware their behavior is being targeted, and they’re still uncomfortable about it. • Consumers continue to ask for online advertising that’s relevant to their wants and needs. They still don’t think they’re getting it, and are still annoyed when they get irrelevant ads. • Consumers hold themselves and website owners more responsible for online privacy than they hold the government. 4 ©2009 truSte. All rights reserved.
5.
S Up p
oRTI n g dATA 1. i find online advertising intrusive and annoying when the products and services being advertised are not relevant to my wants and needs. 2009 2008 Strongly Agree 43.9% 47.8% Agree Somewhat 27.8% 24.6% Neither Agree nor Disagree 20.7% 17.9% Disagree Somewhat 4.6% 4.7% Strongly Disagree 2.2% 4.3% Don’t Know 0.8% 0.7% Total 100.0% 100.0% 2. if i saw a button or icon on a display ad on a site that said “Click here to reduce un- wanted ads,” i would click it. Strongly Agree 20.2% 23.0% Agree Somewhat 21.5% 20.7% Neither Agree nor Disagree 20.3% 19.6% Disagree Somewhat 14.0% 10.1% Strongly Disagree 20.3% 22.1% Don’t Know 3.6% 4.4% Total 100.0% 100.0% 3. i like seeing ads for coupons or promotions from online stores and brands that i have purchased from before. Strongly Agree 12.3% 13.9% Agree Somewhat 32.1% 31.8% Neither Agree nor Disagree 29.6% 26.4% Disagree Somewhat 13.7% 11.3% Strongly Disagree 11.0% 14.3% Don’t Know 1.3% 2.3% Total 100.0% 100.0% 4. if given the option, i would choose to only see online ads from online stores and brands that i know and trust. Strongly Agree 26.9% 31.4% Agree Somewhat 36.9% 32.8% Neither Agree nor Disagree 24.2% 23.1% Disagree Somewhat 6.9% 5.1% Strongly Disagree 3.5% 5.6% Don’t Know 1.6% 1.9% Total 100.0% 100.0% 5 ©2009 truSte. All rights reserved.
6.
S Up p
oRTI n g dATA Con T I n UE d 5. i would be willing to fill out an anonymous survey about the products, services and brands i purchase in order to limit the online ads i see to just those products, services and brands. 2009 2008 Strongly Agree 19.1% 19.9% Agree Somewhat 34.1% 35.2% Neither Agree nor Disagree 26.8% 23.6% Disagree Somewhat 11.0% 9.1% Strongly Disagree 6.8% 9.8% Don’t Know 2.0% 2.4% Total 100.0% 100.0% 6. i would be willing to fill out a survey about the products, services and brands i pur- chase in order to limit the online ads i see to just those products, services and brands, even if i had to provide personal contact information. Strongly Agree 10.4% 11.9% Agree Somewhat 23.6% 24.6% Neither Agree nor Disagree 27.3% 22.2% Disagree Somewhat 18.5% 17.6% Strongly Disagree 18.8% 21.1% Don’t Know 1.4% 2.6% Total 100.0% 100.0% 7. When i am online, i am aware that my browsing information may be collected by a third party for advertising purposes. Strongly Agree 30.1% 32.9% Agree Somewhat 37.2% 37.6% Neither Agree nor Disagree 17.3% 14.2% Disagree Somewhat 6.6% 6.1% Strongly Disagree 4.9% 6.5% Don’t Know 4.0% 2.8% Total 100.0% 100.0% 8. i am comfortable with advertisers using my browsing history to serve me relevant ads, as long as that information cannot be tied to my name or any other personal information. Strongly Agree 6.6% 5.7% Agree Somewhat 21.7% 17.9% Neither Agree nor Disagree 20.2% 15.2% Disagree Somewhat 21.3% 17.8% Strongly Disagree 29.3% 39.4% Don’t Know 0.8% 4.0% Total 100.0% 100.0% 6 ©2009 truSte. All rights reserved.
7.
S Up p
oRTI n g dATA Con T I n UE d 9. i consider myself knowledgeable about the security risks and threats to my privacy that exist online. 2009 2008 Strongly Agree 21.9% 25.8% Agree Somewhat 47.8% 48.1% Neither Agree nor Disagree 18.4% 13.3% Disagree Somewhat 9.9% 9.5% Strongly Disagree 1.3% 2.5% Don’t Know 0.7% 0.9% Total 100.0% 100.0% 10. i am aware of the tools that exist online to help me protect my privacy online. Strongly Agree 23.7% 30.4% Agree Somewhat 48.8% 43.9% Neither Agree nor Disagree 16.1% 14.2% Disagree Somewhat 8.1% 7.8% Strongly Disagree 1.6% 2.2% Don’t Know 1.7% 1.5% Total 100.0% 100.0% 11. i take the necessary steps to protect my privacy online. Strongly Agree 33.8% 60.5% Agree Somewhat 46.2% 30.5% Neither Agree nor Disagree 15.2% 7.4% Disagree Somewhat 3.2% 0.7% Strongly Disagree 0.3% 0.5% Don’t Know 1.4% 0.5% Total 100.0% 100.0% 12. What percentage of ads that you see while browsing online are relevant to your wants and needs? 0-10% 57.9% 58.3% 11-25% 26.0% 29.2% 26-50% 11.2% 8.8% 51-75% 3.6% 2.4% 76-90% 0.8% 0.9% 91-100% 0.4% 0.5% Total 100.0% 100.0% 7 ©2009 truSte. All rights reserved.
8.
S Up p
oRTI n g dATA Con T I n UE d 13. Are you familiar with the term “behavioral targeting”? 2009 2008 Yes 42.9% 39.6% No 46.3% 51.4% Don't know 10.8% 9.1% Total 100.0% 100.0% 14. Please indicate how often you delete cookies stored on your computer Every Day 16.8% 14.3% 2 to 3 times a week 12.7% 13.8% At least once a week 18.2% 13.8% 2 to 3 times a month 14.5% 12.5% Once a month or less often 27.4% 30.7% Never 10.6% 14.8% Total 100.0% 100.0% AB OU T TRU ST E TRUSTe consumers click with confidence by identifying trustworthy companies through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy services visit www.truste.com. If you have questions or comments about this research or you would like to obtain additional copies of the document (including permission to quote or reuse this report), please contact by email: mediarelations@truste.com 8 ©2009 truSte. All rights reserved.
Descargar ahora