This document outlines an oral health strategy aimed at increasing awareness and education about oral hygiene among children in New Zealand. It discusses current government actions including free dental care for children and a strategic plan. The proposed strategy would involve a school roadshow with characters Tommy the Tooth and Captain Floss to educate children about brushing and flossing through activities, videos, and reward charts. The goal is to establish good oral health habits in children and reduce disparities between socioeconomic groups.