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Creativity4Money
- 1. Creativity4Money Casoni, Giordano MIP 18/07/2008
- 2. WHAT IF
- 3. You want to start something really new …
- 4. ¼ Creativity ¼ Sixth sense ½ Competence Served with Passion
- 5. the conventional approach
- 7. HAPPY
- 8. ... the unconventional project team
- 9. WHERE you can find them
- 11. you need a channel , to fish in
- 12. HOW does it work
- 13. Companies start the contest
- 15. MIT Concept Cars
- 17. and the winner is ...
- 18. because of the web users votes
- 19. gifts to who voted , to create rumors on the web..
- 22. PROJECT WORK DETAILS [please be patient, just 5 slides more]
- 23. PW Activity Plan ………… .. w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 …………… .. Project Management Business Idea Identification Visit eBAY Italy Business Idea Tuning Visit Dada Net Competitor Analysis Business Plan Documentation Project Work Check Final Preparation July 2008 January February March April 07/04 13/03 31/01 01/07 18/07 Project Presentation
- 24. Market Analisys
- 26. 1. The Company defines the subject of the contest and its period, the prize is about 10,000 € 2. The contest fee is of 20% of the prize, then C4M gets about 2,000 for every contest 3. The target is 100 contests during first year, revenue of about 200,000 € 4. The Company gifts are given to the voters
- 27. Marketing + HR Expenses Cash-Flow Forecast 1,660,000 270,000 260,000 270,000 365,000 495,000 Tot. 860,000 200,000 180,000 170,000 160,000 150,000 HR costs 120,000 60,000 60,000 Testimonial 60,000 10,000 10,000 10,000 15,000 15,000 ADV Media 350,000 50,000 50,000 50,000 50,000 150,000 Web Site 270,000 10,000 20,000 40,000 80,000 120,000 Events Marekting Costs Year 5 [x1 event] Year 4 [x2 events] Year 3 [x4 events] Year 2 [x8 events] Year 1 [x12 events] 83% IRR 139,314 NPV 133,617 78,365 -10,736 -61,932 FCFE actual 4 3 2 1 18% Ke 259,054 128,756 -14,948 -73,080 0 FCFE 11,444 63,000 Equity (1/5 del Capitale Investito) 45,774 0 Debt 2nd tranche 0 252,000 Debt 1st tranche 340,595 213,580 73,159 -57,218 -315,000 FCFF (before debt repayment) 340,595 213,580 73,159 -57,218 -315,000 EBI TAXED -167,756 -105,196 -36,033 28,182 0 Taxes (33%) 508,351 318,776 109,192 -85,400 -315,000 EBITDA -270,000 -260,000 -270,000 -365,000 -495,000 MKTG Costs+personal Costs 800,000 600,000 400,000 300,000 200,000 Turnover (fee 20% of the prize) Year 5 Year 4 Year 3 Year 2 Year 1