This is a hodgepodge of different digital presentations EWPR has used over the past year. Feel free to use the slides as you wish to incorporate in existing presentations.

2. New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.

3. Key elements

4. Connect the humans

5. Digital network – Connecting the Dots

6. Mapping the Network

7. Where people reside

10. Everything begins with search

11. Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’

17. Video Sharing

18. Social Media Release WHAT – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY – Your audience, including journalists, want information faster, richer and more easily accessible. HOW – We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point. The SMR can be sent as a regular email or via Connect, and can be hosted on any website for archive.

20. Extending visibility

21. Embed code

25. Hosted Press Center

26. Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst

27. PR 2.0 Creating an online presence which matches the vitality of the real world personality of the brand