SlideShare una empresa de Scribd logo

Dove Evolution Of A Brand

•Descargar como PPT, PDF•
•
G
guest3c87b17

Dove Evolution Of A Brand

Empresariales
1 de 20
EVOLUTION OF A BRAND Group 9 : Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND DEFINITION At 2 Levels
UNILEVER’S CATEGORY MANAGEMENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DOVE EVOLUTION
UNILEVER’S BRANDS MANAGEMENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVOLUTION OF BRAND ‘DOVE’ In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes . - UNILEVER Website
WHY DOES UNILEVER WANT FEWER BRANDS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DOVE : POP AND POD Cleanses (Point of Parity)
PRODUCT LAUNCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1957 2006 DOVE: THEN AND NOW
DOVE’S MARKET POSITIONING IN THE 1950’S
DOVE’S MARKET POSITIONING IN 2007
THE CBBE MODEL Identity Who are you ? What about you ? What about you and me ? What do you stand for ?
Mass appeal to all segments; high patronage Better quality at affordable price Mild, gentle, moisturizing Health and beauty More than 80 countries BRAND DYNAMICS OF DOVE High Loyalty/ Strong Share of Wallet Low Loyalty/ Weak Share of Wallet
MARKETING STRATEGY INTERVIEWS ADVERTISING BILLBOARDS PANEL DISCUSSIONS TV COMMERCIALS PROGRAMS THE DOVE SELF-ESTEEM FUND WEBSITE
‘ WE THE PEOPLE’
[object Object],[object Object],[object Object],[object Object],USER’S VERDICT : MILDNESS IS THE KEY
CONFLICTING BRAND IMAGE ,[object Object],[object Object]
RISKS TO THE BRAND TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dove celebrates “Real Beauty” Gorgeous Graceful Beautiful Smart Attractive Adorable Elegant Poised Pretty Cute THANK YOU

Recomendados

Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brandSameer Mathur
 
Dove Brand Analysis
Dove Brand AnalysisDove Brand Analysis
Dove Brand AnalysisNitesh Luthra
 
The evolution of Dove as a Brand
The evolution of Dove as a BrandThe evolution of Dove as a Brand
The evolution of Dove as a BrandRohan Bharaj
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dovem4mahe
 
Dove case study
Dove case studyDove case study
Dove case studySameer Mathur
 
Harvard Business School Case Study | Evolution of the Brand : Dove
Harvard Business School Case Study | Evolution of the Brand : DoveHarvard Business School Case Study | Evolution of the Brand : Dove
Harvard Business School Case Study | Evolution of the Brand : DovePramey Zode
 
Dove SWOT
Dove SWOTDove SWOT
Dove SWOTKaustabh Basu
 
Dove: Redefining Beauty
Dove: Redefining Beauty Dove: Redefining Beauty
Dove: Redefining Beauty Vivek Lulla
 

Recomendados

Dove- Evolution of a brand
Dove- Evolution of a brandDove- Evolution of a brand
Dove- Evolution of a brandSameer Mathur
 
Dove Brand Analysis
Dove Brand AnalysisDove Brand Analysis
Dove Brand AnalysisNitesh Luthra
 
The evolution of Dove as a Brand
The evolution of Dove as a BrandThe evolution of Dove as a Brand
The evolution of Dove as a BrandRohan Bharaj
 
Unilever's real beauty campaingn for dove
Unilever's real beauty campaingn for doveUnilever's real beauty campaingn for dove
Unilever's real beauty campaingn for dovem4mahe
 
Dove case study
Dove case studyDove case study
Dove case studySameer Mathur
 
Harvard Business School Case Study | Evolution of the Brand : Dove
Harvard Business School Case Study | Evolution of the Brand : DoveHarvard Business School Case Study | Evolution of the Brand : Dove
Harvard Business School Case Study | Evolution of the Brand : DovePramey Zode
 
Dove SWOT
Dove SWOTDove SWOT
Dove SWOTKaustabh Basu
 
Dove: Redefining Beauty
Dove: Redefining Beauty Dove: Redefining Beauty
Dove: Redefining Beauty Vivek Lulla
 
Bm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandBm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandArjun Choudhry
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Doveraaaiii
 
Dove- Brand Evolution
Dove- Brand EvolutionDove- Brand Evolution
Dove- Brand EvolutionLaura Falotico
 
Dove Final Presentation
Dove Final PresentationDove Final Presentation
Dove Final PresentationPartha Misra
 
dove case study
dove case studydove case study
dove case studyTushar Arora
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brandShambhu Mandal
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of DoveRidhima Arora
 
Dove Beauty Case Study
Dove Beauty Case StudyDove Beauty Case Study
Dove Beauty Case StudyElyse Schaefer
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand Sameer Mathur
 
Dove Overall Research
Dove Overall Research Dove Overall Research
Dove Overall Research Fahima Zaib
 
Dove - Industry Analysis
Dove - Industry AnalysisDove - Industry Analysis
Dove - Industry AnalysisIrshad Muhd. Roshan P
 
Dove case study
Dove case studyDove case study
Dove case studyAvenue Supermarts Ltd
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUSameer Mathur
 
Stp analysis of dove soap
Stp analysis of dove soapStp analysis of dove soap
Stp analysis of dove soapMuhammadAhsan281
 
Dove campaign for real beauty
Dove campaign for real beautyDove campaign for real beauty
Dove campaign for real beautyUdayan Sikdar
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Dove
DoveDove
DoveAnirudh Jindal
 
Surf excel-ppt
Surf excel-pptSurf excel-ppt
Surf excel-pptmalumohan
 
Market Research On DOVE.
Market Research On DOVE.Market Research On DOVE.
Market Research On DOVE.Prajakta Suryawanshi
 
Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)Sameer Mathur
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing PlanCarrine Aulia
 

Más contenido relacionado

La actualidad más candente

Bm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandBm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandArjun Choudhry
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Doveraaaiii
 
Dove Final Presentation
Dove Final PresentationDove Final Presentation
Dove Final PresentationPartha Misra
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brandShambhu Mandal
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of DoveRidhima Arora
 
Dove Beauty Case Study
Dove Beauty Case StudyDove Beauty Case Study
Dove Beauty Case StudyElyse Schaefer
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand Sameer Mathur
 
Dove Overall Research
Dove Overall Research Dove Overall Research
Dove Overall Research Fahima Zaib
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUSameer Mathur
 
Dove campaign for real beauty
Dove campaign for real beautyDove campaign for real beauty
Dove campaign for real beautyUdayan Sikdar
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
Surf excel-ppt
Surf excel-pptSurf excel-ppt
Surf excel-pptmalumohan
 

La actualidad más candente (20)

Bm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandBm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brand
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Dove
 
Dove- Brand Evolution
Dove- Brand EvolutionDove- Brand Evolution
Dove- Brand Evolution
 
Dove Final Presentation
Dove Final PresentationDove Final Presentation
Dove Final Presentation
 
dove case study
dove case studydove case study
dove case study
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brand
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of Dove
 
Dove Beauty Case Study
Dove Beauty Case StudyDove Beauty Case Study
Dove Beauty Case Study
 
Dove: evolution of a brand
Dove: evolution of a brand Dove: evolution of a brand
Dove: evolution of a brand
 
Dove Overall Research
Dove Overall Research Dove Overall Research
Dove Overall Research
 
Dove - Industry Analysis
Dove - Industry AnalysisDove - Industry Analysis
Dove - Industry Analysis
 
Dove case study
Dove case studyDove case study
Dove case study
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
 
Stp analysis of dove soap
Stp analysis of dove soapStp analysis of dove soap
Stp analysis of dove soap
 
Dove campaign for real beauty
Dove campaign for real beautyDove campaign for real beauty
Dove campaign for real beauty
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brand
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brand
 
Dove
DoveDove
Dove
 
Surf excel-ppt
Surf excel-pptSurf excel-ppt
Surf excel-ppt
 
Market Research On DOVE.
Market Research On DOVE.Market Research On DOVE.
Market Research On DOVE.
 

Destacado

Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)Sameer Mathur
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing PlanCarrine Aulia
 
Dove - Brand and Social Media case study
Dove - Brand and Social Media case studyDove - Brand and Social Media case study
Dove - Brand and Social Media case studybliu108
 
Dove Hips Feel Good
Dove Hips Feel GoodDove Hips Feel Good
Dove Hips Feel GoodArief Akbar
 
The brand identity of "Dove"
The brand identity of "Dove"The brand identity of "Dove"
The brand identity of "Dove"Zaiga Kalnberzina
 
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28MSL
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real BeautyMohamed Nassar
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real BeautyCindy Luong
 
An Analysis On The Dove Campaign by a JRE Student
An Analysis On The Dove Campaign by a JRE StudentAn Analysis On The Dove Campaign by a JRE Student
An Analysis On The Dove Campaign by a JRE StudentJREGroupofInstitutions
 
Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...Bhavin Agrawal
 
Dove - School Project
Dove - School ProjectDove - School Project
Dove - School ProjectKatherine Y
 
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Navdeep Sinver
 

Destacado (15)

Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)Dove : Evolution of a Brand (HBR Case Study Analysis)
Dove : Evolution of a Brand (HBR Case Study Analysis)
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing Plan
 
Dove - Brand and Social Media case study
Dove - Brand and Social Media case studyDove - Brand and Social Media case study
Dove - Brand and Social Media case study
 
Dove Hips Feel Good
Dove Hips Feel GoodDove Hips Feel Good
Dove Hips Feel Good
 
The brand identity of "Dove"
The brand identity of "Dove"The brand identity of "Dove"
The brand identity of "Dove"
 
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28
Dove Real Beauty Sketches: People’s Insights Volume 2, Issue 28
 
Dove
DoveDove
Dove
 
Dove-STP:
Dove-STP:Dove-STP:
Dove-STP:
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real Beauty
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real Beauty
 
An Analysis On The Dove Campaign by a JRE Student
An Analysis On The Dove Campaign by a JRE StudentAn Analysis On The Dove Campaign by a JRE Student
An Analysis On The Dove Campaign by a JRE Student
 
Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...
 
Dove - School Project
Dove - School ProjectDove - School Project
Dove - School Project
 
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
 
Evolution of Dove
Evolution of DoveEvolution of Dove
Evolution of Dove
 

Similar a Dove Evolution Of A Brand

Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandJeet Parekh
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Doveraaaiii
 
Social Media Marketing - Dove
Social Media Marketing - DoveSocial Media Marketing - Dove
Social Media Marketing - DoveMaia Hass
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brandPranav Anand
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brandSameer Mathur
 
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE SoapBiswadeep Ghosh Hazra
 
Nivea Marketing Strategy
Nivea Marketing StrategyNivea Marketing Strategy
Nivea Marketing StrategySurabhi Gupta
 
Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxDove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxBriannaMatthews7
 
FLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIAFLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIADian Yudicia
 
L'oreal case study
L'oreal case studyL'oreal case study
L'oreal case studyShreya Sinha
 
Loreal by nalin subham
Loreal by nalin subhamLoreal by nalin subham
Loreal by nalin subhamnalin shubham
 

Similar a Dove Evolution Of A Brand (20)

Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brand
 
Dove
DoveDove
Dove
 
Media Plan Of Dove
Media Plan Of DoveMedia Plan Of Dove
Media Plan Of Dove
 
Social Media Marketing - Dove
Social Media Marketing - DoveSocial Media Marketing - Dove
Social Media Marketing - Dove
 
Dove evolution of a brand
Dove evolution of a brandDove evolution of a brand
Dove evolution of a brand
 
Dove: Evolution of a brand
Dove: Evolution of a brandDove: Evolution of a brand
Dove: Evolution of a brand
 
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap
 
Nivea Marketing Strategy
Nivea Marketing StrategyNivea Marketing Strategy
Nivea Marketing Strategy
 
L'oreal
L'orealL'oreal
L'oreal
 
Dove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptxDove 'Real Beauty' Campaign.pptx
Dove 'Real Beauty' Campaign.pptx
 
Pbm phase 1
Pbm phase 1Pbm phase 1
Pbm phase 1
 
Pbm final
Pbm finalPbm final
Pbm final
 
Ppt on stp of dove
Ppt on stp of dovePpt on stp of dove
Ppt on stp of dove
 
FLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIAFLL UNILEVER_DIAN YUDICIA
FLL UNILEVER_DIAN YUDICIA
 
Dove Final
Dove FinalDove Final
Dove Final
 
L'oreal case study
L'oreal case studyL'oreal case study
L'oreal case study
 
Dove case study
Dove case studyDove case study
Dove case study
 
Loreal by nalin subham
Loreal by nalin subhamLoreal by nalin subham
Loreal by nalin subham
 
Presentation1
Presentation1Presentation1
Presentation1
 
Dove
Dove Dove
Dove
 

Último

M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseribangash
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 

Último (20)

M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 

Dove Evolution Of A Brand

  • 1. EVOLUTION OF A BRAND Group 9 : Jasmin Sethi, Jatin Gupta, Mayur Mantri, Pushkar Bendre, Tejas Bhatt
  • 2.
  • 4.
  • 5.
  • 6. EVOLUTION OF BRAND ‘DOVE’ In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes . - UNILEVER Website
  • 7.
  • 8.
  • 9.
  • 10. 1957 2006 DOVE: THEN AND NOW
  • 11. DOVE’S MARKET POSITIONING IN THE 1950’S
  • 13. THE CBBE MODEL Identity Who are you ? What about you ? What about you and me ? What do you stand for ?
  • 14. Mass appeal to all segments; high patronage Better quality at affordable price Mild, gentle, moisturizing Health and beauty More than 80 countries BRAND DYNAMICS OF DOVE High Loyalty/ Strong Share of Wallet Low Loyalty/ Weak Share of Wallet
  • 15. MARKETING STRATEGY INTERVIEWS ADVERTISING BILLBOARDS PANEL DISCUSSIONS TV COMMERCIALS PROGRAMS THE DOVE SELF-ESTEEM FUND WEBSITE
  • 16. ‘ WE THE PEOPLE’
  • 17.
  • 18.
  • 19.
  • 20. Dove celebrates “Real Beauty” Gorgeous Graceful Beautiful Smart Attractive Adorable Elegant Poised Pretty Cute THANK YOU