Building trust through restricted information: A case study of the Hotwire.com Air redesign

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Building trust through restricted information:
A case study of the Hotwire.com air redesign

IA Summit 2008

Melissa Matross
Senior Manager, User Experience
mmatross@hotwire.com

Excellent service
Stands behind products with a “no questions
asked” return policy

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Excellent service
Stands behind products with a “no questions
asked” return policy

Quality for good price
Focus on trend design

brands I trust

Excellent service
Stands behind products with a “no questions
asked” return policy

Quality for good price
Focus on trend design

Excellent service
Makes life easier when bad things happen

brands I trust

Building trust through restricted information: A case study of the Hotwire.com Air redesign

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