1. GO
from marketing spend
to maximum ROI. Faster.

2. Why am I losing customers?
CONFUSED What channels should I use?
in the world of database marketing?
What have I learned to positively influence prospects—and clients? ell?
ss-s efforts?
ost likely to buy Where are my best opportunit ies to c
ro
w asted
W h o is m and w at i ng
hy?
Can we reduce spend by elimin
nd on acquisition?
How much should I spe
How often and when should I communicate to retain my base?
You’re not alone. Can I grow using mobile marketing?
Too many companies spend on marketing programs that don’t show measurable results.
At SIGMA Marketing Group, we make it our mission to maximize ROI
for every client. Working together, we create more profitable customer
relationships through analytics, strategic one-to-one communications
and marketing optimization techniques. Our proven retention and
acquisition solutions not only drive corporate revenue—they also
increase customer loyalty and satisfaction.
We do this by combining many sources of relevant data to create a true
picture of your customer base. Then we segment your customers and
develop strategic marketing programs to meet their—and your—actual
needs, so that you get more of the targeted customers (and sales) that
you really want. Some call this magic. Others call it genius. We prefer
to call it Smart-to-Market™ solutions. And it’s the shortest route you
can take to maximum ROI.
www.sigmamarketing.com

3. STRATEGY
is the DNA of our end-to-end solutions.
Every step we take, from planning to message delivery, drives profitability for your business.
SIGMA delivers proven, end-to-end solutions for continuous ROI.
Knowledge Marketing Sales
Management Strategy Optimization
Using marketing research and Strategic programs built Using the right sales
statistical methodologies to off customer knowledge channels to deliver tested
pinpoint the right messages for and business intelligence, and proven messages in a
the right audiences to deliver delivered in a 1:1 fashion triggered or automated
optimum levels of revenues to customers and prospects solution.
At SIGMA, our approach is extremely practical: we
leverage knowledge about your customers and turn
it into concrete strategies to increase revenue for
your business.
We pull actionable insights from all the knowledge
available about your customers and prospects that are SIGMA STRENGTHS
specific to your business objectives. These analyses Knowledge-based—We fully leverage customer
data that can drive corporate revenue and help
become the platform for marketing programs that meet
you retain and acquire your best customers.
your needs. Now, and down the road.
Multi-channel skill sets—SIGMA offers expertise
across marketing channels, including the Internet
Every campaign we develop and execute is carefully and mobile markets.
crafted to deliver measurable results, using metrics Media-neutral—Unlike many of our competitors,
we recommend media channels that work in your
that are relevant and mission-critical to your business. best interests, for optimal results from your
With every wave, we produce post-campaign reporting marketing campaigns.
that informs the next wave. This allows for continuous Brand-focused—We ensure that every
marketing interaction integrates with
improvement, in our work and in your return on your brand, to help build your brand
investment. while you reach out to targeted customers.

4. DATA management
is the foundation of our relationships.
We turn customer data into an express lane to successful campaigns.
Starting with your data, we can overlay additional information from
SIGMAProspects™, our licensed prospect database of more than
210 million highly targeted consumers, to understand your best
customers. And with SIGMAEnhance™, we can deliver hundreds of
lifestyle, life stage and product purchase characteristics to your
existing databases. All of this provides the most comprehensive
profiles of your current customers—and helps us identify those you want
to acquire, retain or shed.
We accomplish this by using proven, industry-standard
technologies. Over the years, we’ve learned that success in database
marketing requires a synthesis of superior technology, analytical skills
and marketing expertise. So we’ve made an ongoing commitment to
technological infrastructure by investing in technologies as soon
as they become practical for our clients’ needs.
Our experience working with thousands of data sources in varying
formats and structures has taught us the value of quality
control procedures and tools that maintain and
enhance the quality and accuracy of your data.
We do all this to make sure your data is up
to speed when you want to turn your
marketing in new directions.
www.sigmamarketing.com

5. ANALYTICS
drive the right messaging to your customers.
The process continuously evolves to build marketing intelligence for your business.
Strategic Marketing Analytics: n?
happe
uld
MAXIMUM R.O.I.
o Optimization
at c
in g th
st th
th e be Predictive
t is
Wha
Modeling
Increasing Revenue and Profit
?
ppen
will ha Descriptive
What Modeling/
it happen? Customized Profiling
W hy did Reports
?
pened Standard and Analysis
Wh at hap Reports
Enhanced Data
Raw Data
Data Information Knowledge Intelligence
Getting Smarter
No matter where your company wants to go with its
marketing, or what stage your programs are in, SIGMA
can fast-track the process through our expert analytics.
We’ll help you increase profits with advanced profiling,
multi-segment marketing and predictive modeling. SIGMA’S MarketMiner™ TECHNOLOGY UNCOVERS:
Our proprietary MarketMiner™ technology allows us WHO is in the market—demographics/firmographics
to provide these services more quickly and cost- WHAT is being purchased—usage dimensions
effectively than our competitors.
WHEN purchases will occur—purchase triggers
WHY segments are buying—attitudinal aspects
Ultimately, SIGMA’s approach emphasizes attaining the
most complete picture of your customers to understand HOW to communicate—the best ways to reach targets
MarketMinerTM information informs us about the
their current and potential value to your company. This
current and potential value of both your customers
provides the greatest opportunity for marketing ROI. and non-customers.

6. CREATIVE combines
analytic smarts with highly targeted approaches.
Complete, end-to-end solutions help you connect with your customers.
“The team I work with at SIGMA is a good mix of all elements of the
marketing process needed to deliver key projects for Xerox. We use
their people on the creative side to help us deliver messages, but we
also use their analytic team to help us drive the right message to the
right customer at the right time.”
–Peter O’Brian: Xerox Corporation
After all, what good are customer insights and targeted marketing
strategies without a way to engage customers on a personal and
emotional level?
At SIGMA, we’ve always offered our clients the advantages of a
complete creative and production team to turn analytics into
action. Our talented designers and copywriters are on-site and
have all the information they need to deliver your messages in
a 1:1 style to your customers and prospects—across direct mail,
telemarketing, email, Web and mobile touch points.
SIGMA CREATES: And creative isn’t an add-on service. It’s part of our integrated,
• Acquisition programs customized marketing strategy to help you build your brand,
• Retention programs optimize the channel and deepen your relationship with your
• New product launches customers. To see the outstanding results we’ve produced for
• Loyalty programs some of the world’s most successful companies and brands,
• Evangelist programs visit sigmamarketing.com. We think you’ll be impressed.
• 1:1 messaging
• Message testing

7. SIGMA
guides every client to marketing success.
Our Smart-to-Market™ solutions can solve your biggest business challenges.
One of the fastest ways to increase revenues is to find out which of your customers are
likely to leave, and stop them before it happens. And, of course, you’d like more of the
customers who present the most profit potential. With SIGMA’s proven Smart-to-Market™
programs, you’ll discover where you stand with your customers, and where to go next.
Retention: Plug the leaks!
Identify possible targets before they leave:
• Too many service calls
• Reduction in assets or purchase volumes
• Slowdowns in frequency
Acquisition: They love us, where can I find more like them?
Find the target most likely to be a great customer:
• Will the audience turn into profitable customers?
• Once they buy, are they likely to stick around?
Cross-sell/Up-sell: If they like this, I bet they’ll love that.
Create the best customer purchase lifecycle:
• What’s the next most likely product they’ll buy?
• Upgrade to more profitable products, purchased more frequently
Brand Evangelists: Find your cheerleaders.
Excite the customers who will tell their friends about your company:
• Which customers are advocates for your brand?
• How big is their social network?
• How can you best thank them for their loyalty?
SIGMA not only specializes in developing B2C relationships for the long term, we’re
also experts in helping businesses talk to each other, with B2B solutions that range from
demand generation to sales force optimization and time-saving marketing automation.
Tell us where your business needs to go. We’ll get you there. www.sigmamarketing.com

8. HEAD STRAIGHT
for maximum ROI today.
For more information, please contact Cindy Modzel at 1.585.242.7138, or cmodze@sigmamarketing.com.
We look forward to an opportunity to help you Vertical Experience:
make the most of your customer knowledge. • Automotive
• Brokerage Investment Services
• Business-to-Business
• Consumer Packaged Goods
ABOUT SIGMA
• Electronics
Founded in 1985
• Financial Services
Independently owned
• Health Care
Headquartered in Rochester, New York
• Higher Education
Employs 80+ full-time employees
• Home Improvement
Rated in the top 50 integrated marketing
agencies by Advertising Age for the past • Insurance
10 years
• Non-Profit
Recipient of more than 25 industry awards
over the last 3 years for analytic, creative • Retail
and print production expertise • Teen Marketing
• Telecommunications
www.sigmamarketing.com
Maximize your marketing ROI.