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Customer Development Engineering Eric Ries
Customer Development Engineering ,[object Object],[object Object],[object Object]
Problem: known Waterfall Unit of progress: Advance to Next Stage
Problem: known Waterfall Unit of progress: Advance to Next Stage Solution:  known
Problem:  known Solution:  known Waterfall Unit of progress: Advance to Next Stage
Agile Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem:  known Agile (XP) “ Product Owner” or  in-house customer  Unit of progress: Working Software, Features
Problem:  known Solution:  unknown Agile (XP) “ Product Owner” or  in-house customer  Unit of progress: Working Software, Features
Problem:  known Solution:  unknown Agile (XP) “ Product Owner” or  in-house customer  Unit of progress: Working Software, Features
Problem: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
Customer Development Engineering ,[object Object],[object Object],[object Object]
Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights Data, feedback, insights
Traditional Agile (XP) Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Development Engineering Tactics
Five Why's ,[object Object],[object Object],[object Object],[object Object]
Five Why's Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2008 09 06 Eric Ries Haas Columbia Customer Development Engineering

  • 2.
  • 3. Problem: known Waterfall Unit of progress: Advance to Next Stage
  • 4. Problem: known Waterfall Unit of progress: Advance to Next Stage Solution: known
  • 5. Problem: known Solution: known Waterfall Unit of progress: Advance to Next Stage
  • 6.
  • 7. Problem: known Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 8. Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 9. Problem: known Solution: unknown Agile (XP) “ Product Owner” or in-house customer Unit of progress: Working Software, Features
  • 10. Problem: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
  • 11. Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights
  • 12.
  • 13. Problem: unknown Solution: unknown Customer Development Engineering Unit of progress: Learning about Customers Hypotheses, experiments, insights Data, feedback, insights
  • 14.
  • 15.
  • 16.
  • 17.