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JAMES EDWARD MCDONALD
                    109 BAY PATH ROAD, EAST BROOKFIELD, MASSACHUSETTS 01515
                             BUSINESS: (877) 214-2900 | CELL: (774) 239-1128
                                      E-MAIL: JEGM@MSN.COM


Employment Objective

It is my goal and ambition to be passionate about my customers needs, confront and solve problems constructively by
fostering a collaborative team effort which conducts business with uncompromising integrity. To continue to offer
solutions in the areas of compliance, operational risk management and physical security to make certain I represent
innovation in risk and compliance management solutions that meet the real-world business requirements of Global 2000
customers.

A Senior Marketing Officer, Sales Management Executive with strong retail operational experience with a career spotlight
in loss prediction and prevention, risk avoidance and physical security. Experienced in bringing new products and
services to global markets. Strong background in developing go-to-market strategies and plan execution. A senior
management position in sales, marketing, strategic planning and/or business development – for a product manufacturer
and/or end-user of high-end security, network technologies and integrated systems-- looking to leverage business
relationships and capitalize on new markets and geographical areas – both domestic and global. Special emphasis on
developing unique value propositions for enhancing company/products image and brand protection and loyalty,
including, for example, sustainable, green building design applications integrated to maximize loss reduction and risk
avoidance.



Executive Summary


I am an accomplished, Operational Executive with strong leadership, sales, marketing and business development
background. Seasoned negotiator within the global security market with over 30 years of emphasizing risk management
and business continuity. I have a strong technical background with extensive experience in areas of physical security, IT
networks, life safety, fire protection, loss prevention, asset protection, facility design and construction, and green
technology applications. I have a successful track record penetrating new markets, building global reseller networks,
implementing strategic sales and marketing plans, and leading a diverse group of sales, marketing and technical
personnel. I have a winning attitude, a talent for presenting technical information to a diverse audience, and a natural
enthusiasm and affinity for problem solving and solution selling. I am a skillful communicator and negotiator, and work
exceptionally well in cross-functional, cross-cultural environments. I have worked in both the public and private sectors,
in small and large businesses, for startups and industry titans.



It is my goal and ambition to provide customers with the information, technology and tools they need to effectively deal
with uncertainty and associated risk and opportunities, enhancing the capacity to build value for company shareholders.
Further to the point, help them achieve performance and profitability objectives, prevent loss of resources, and avoid
damage to company reputation and associated consequences.
James Edward McDonald – Page 2


Key Skill Areas

        •   Enterprise risk management and business continuity
        •   High standards, both in personal integrity and business ethics
        •   Security, Safety and Environmental Design
        •   Extensive experience in the development and implementation of loss prevention and operational strategic
            initiatives
        •   Business development and product marketing
        •   Proven abilities in leadership, human relations, training and team building, interpersonal and motivational
            skills
        •   Systems Integration and green technology applications
        •   Construction management and systems integration
        •   Effective in shrink reduction programs, inventory control, budget planning and cost analysis
        •   Business finance, operations and resource management
        •   Risk Communication and Crisis Management
        •   Expertise in asset protection, physical security systems and risk analysis


Education / Licenses / Certifications

IP Security Certification               UNLV, Las Vegas, NV; 2008
B.S.                                    Framing ham State College, Framingham, MA; 1981
Graduate                                St. John's High School, Shrewsbury, MA 1977
Systems Contractor                      Security, Fire, Alarm & Communication, Special Hazards, Sprinkler
Counselor Selling Sales Training        Wilson Learning Corporation, Minneapolis, MN; 1982
Social Styles Sales Training            Wilson Learning Corporation, Minneapolis, MN; 1983
Professional Memberships                ASIS, ACFE, NALU, SIA, CFE, PSP
Professional Certifications             Security (Video, Access Control, Intrusion), Life Safety (Alarm, Voice,
                                        Special Hazards, Sprinkler), IT Networks, Export Logistics/Finance
Awards & Achievements                   Numerous Awards, Publications, and Speaking Events
Licensed Insurance Agent                MA, CT Since 1979
Registered Representative               General Securities Series 7 - 1982


Professional Experience

MassBiz, LLC, Worcester, MA                                          Mar1998 – Nov2009
CEO/Marketing, Insurance, Loss Prevention and Senior Risk Management Consultant

Innovative entrepreneur, consultant and business leader with extensive experience in creating, building and growing
organizations. Expert in enterprise sales, product development, marketing, physical security, software, data analytics and
technology applications for business. Significant experience integrating new business solutions in to commercial
enterprises. As a marketing strategies executive has ability to open communications with key decision makers focusing
on solutions based sales and drive revenue. Consults with clients providing technology management, strategic planning,
business analysis, and thought leadership for advancing clients business technology operations. Thought leader with
knowledge of new and emerging technologies. Strategic thinker and business analyst – able to plan strategies and deliver
practical, cost-effective, high-performance solutions to support growth and business objectives.

    •   Routinely engages with clients as CSO on their behalf to advance and direct their risk management agendas.
    •   Acts as technical security/risk evangelist for clients’ internal programs.
James Edward McDonald – Page 3
    •   Typically achieves client operational profitability improvements of 7% - 30%.
    •   Directs and manages security / loss prevention / risk management strategic / tactical plans, agendas, policies,
        programs, schedules and budgets for business technology, application and managed services, and network
        infrastructure services to successfully achieve clients’ corporate goals and objectives.
    •   Develops strategic plans and coordinates company objectives with Security / Loss Prevention / Asset Protection /
        Risk Management activities to ensure resources and services are responsive the company's growth objectives.
    •   Develops and establishes operational policies, procedures and programs for clients’ computing and technology
        areas.
    •   Evaluates clients’ overall Security / Loss Prevention / Asset Protection / Risk Management operations of functions
        and recommends improvements.
    •   Advises clients’ senior management on strategic systems improvements, upgrades, and enhancements in support
        of business goals and objectives.
    •   Reviews and advises clients on Security / Loss Prevention / Asset Protection / Risk Management technology
        contracts for services and products.
    •   Oversees the design, development, and implementation of new applications and managed services in client
        Security / Loss Prevention / Asset Protection / Risk Management environments.
    •   Identifies advancing technologies for assimilation, integration, and introduction into client Security / Loss
        Prevention / Asset Protection / Risk Management environments.
    •   Directs clients’ on-going Security / Loss Prevention / Asset Protection / Risk Management system, application,
        and network improvements and the feasibility of system, application and infrastructure enhancements.
    •   Establish clients’ infrastructure to support Security / Loss Prevention / Asset Protection / Risk Management and
        technology efforts.
    •   Participates in clients’ Security / Loss Prevention / Asset Protection / Risk Management planning and policy-
        making committee activities.

Wachter Network Services, Lenexa, KS                                                           Mar2007 – Oct 2008
Director Business Development and Subject Matter
Expert

Aggressively recruited by senior management to help transition this newly acquired 80-year-old network services
company with fortune 500 customer bases to include a first-in-class security and life safety solution system division.
Responsible for business development activities, strategic marketing initiatives, key global account relationships,
enterprise risk management, and engineering, design and construction support services. Consulted with Fortune 500
technology clients, providing strategic planning, analysis, and thought leadership. Analyzed the client’s product, market,
product rollout and pricing. Provided industry insight and made recommendations to improve the success of the client’s
product rollout and market positioning. Prospected and generated sales revenues from global accounts, and cultivated
strong relationships with key customers. Leveraged introduction of professional services group use by clients for their
internal projects.

    •   P&L responsibility and management oversight for resources in EMEA, and the Americas.
    •   Developed policies and procedures to integrate regions and resources to drive new business activities.
    •   Spearheaded efforts to develop new product technologies and OEM business relationships.
    •   Developed key global accounts program leading to contractual relationships with Global 1000 companies.
    •   Spearheaded efforts to launch company into new vertical markets and new geographical areas.
    •   Played key role in product evaluation and migration of new acquisition products into product portfolio mix.
    •   Industry liaison and subject matter expert for new technology and business development initiatives.
    •   Played key role in helping company move closer to strategic business objectives in pursuit of IPO.
    •   Initiated green technology initiatives for sustainable, green building design applications.
    •   Frequent speaker at conference proceedings on technology, design practices, and product marketing.
    •   Developed numerous business programs (e.g., homeland security, green technology).
    •   Delivered over $50,000,000.00 in new sales revenue in first 18 months of contract.
James Edward McDonald – Page 4
    • Company liaison to technical committees, industry organizations and professional societies.

Retail Control Solutions, Inc. Needham, MA                                                     Dec2006 –     Mar2007
(A BIFF/ HID Company)
Director Business Development/ Loss
Prevention

Recruited by senior management to help develop and implement new Security / Loss Prevention sales and marketing
strategies for this 23-year-old POS Dealer of high-end POS POSitouch Systems and networking products – for both wired
and wireless solutions, video surveillance, and ID-card management. Responsible for management of all sales,
marketing, and throughout region, as well as project management and risk management services.

   •    Ranked #1 in sales and reseller development for all regions with total sales in excess of $20M per annum.
   •    Management oversight and P&L responsibility for sales, marketing and business development teams.
   •    Developed New Software Interface (POSitouch / March Networks)
   •    Developed strategic partnerships with other nationwide dealer network to enhance product portfolio.
   •    Played key role in company valuation.
   •    Trained 7 National Account Managers on Loss Prevention Sales Techniques.



DTT Surveillance, Inc.; Los Angeles ,CA                                                       Mar2002 –      Dec 2006
East Coast -National Account Manager

Aggressively recruited by senior management to help market video surveillance solutions to national and glob al Quick
Service Restaurant (QSR) chains. Additional responsibilities included project management, risk management and
deployment support services.

   • Ranked #1 in Sales – developing relationships with Subway, McDonalds, Burger King Chains and Franchisee’s
   • Played key role in company valuation.
   • Company liaison to corporate chain HQ CIO and COO.




Health Markets, Inc.; Austin, TX                                                              Jan 1998 –     Mar2002
District Sales Leader

Directly responsible for sales, marketing for this 30-year-old health insurance marketing company serving clients
throughout the United States of America. Areas of expertise: insurance sales, recruiting and sales training.

    •   Tripled revenues and boosted profits during critical transition period.
    •   Played key role in company restructuring.
    •   Top producer for new business opportunities.
    •   #1 office in America in new business after being open for only two years.
    •   Completed over dozens of developing and training of new agents.



Ragsdale Group; Shrewsbury, MA                                                                  Jan 1995 –     Jul1998
Senior Marketing / Project Manager
James Edward McDonald – Page 5

Directly responsible for managing engineering, design, and development of all company websites and training of 65 sale
agents. Areas of expertise: Sales, Marketing, Sales Training, Web Development.

    •   Managed million dollar project under strict budgets/schedules.
    •   Received several awards for outstanding performance.
    •   Directed, managed and trained dozens of sales consultants.
    •   Completed dozens new technology and system tests.



Spas Plus Inc.; West Boylston, MA                                                                   Dec 1992 –     Jul 1995
President/CEO

Directly responsible for all aspects of company development, sales, websites and catalog sales, warehouse acquisition,
financing, training.

Denny’ s Restaurants, Inc., Spartanburg, SC                                                        Dec 1979 – Aug1992
Manager/General Manager/District Loss Prevention Auditor

Directly responsible for all aspects of unit development, sales, recruiting, hiring, training, customer service, loss
prevention, asset protection. #3 Location in profitability of 1200 units.

Lutheran Brotherhood Financial Services /                                                         DEC 1980 – Aug1988
Lutheran Brotherhood Securities Corporation.;
Minneapolis, MN
Insurance Agent/Registered Representative

Responsibilities/Duties: As a financial representative I worked with people to:
• Protect them financially in the event of death, long-term care needs, or loss of income due to disability.
•      Assisted them in achieving their financial and retirement goals by offering professional advice and in-depth
financial solutions and services.
• Developed strategies to help ensure their estate passes on according to their wishes and their legacy lives on beyond
their lifetime.
• Developed and recommend a financial strategy that best suited their needs.
• Build and maintain relationships in order to generate new business.

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James McDonald's Resume for Senior Marketing Officer Role

  • 1. JAMES EDWARD MCDONALD 109 BAY PATH ROAD, EAST BROOKFIELD, MASSACHUSETTS 01515 BUSINESS: (877) 214-2900 | CELL: (774) 239-1128 E-MAIL: JEGM@MSN.COM Employment Objective It is my goal and ambition to be passionate about my customers needs, confront and solve problems constructively by fostering a collaborative team effort which conducts business with uncompromising integrity. To continue to offer solutions in the areas of compliance, operational risk management and physical security to make certain I represent innovation in risk and compliance management solutions that meet the real-world business requirements of Global 2000 customers. A Senior Marketing Officer, Sales Management Executive with strong retail operational experience with a career spotlight in loss prediction and prevention, risk avoidance and physical security. Experienced in bringing new products and services to global markets. Strong background in developing go-to-market strategies and plan execution. A senior management position in sales, marketing, strategic planning and/or business development – for a product manufacturer and/or end-user of high-end security, network technologies and integrated systems-- looking to leverage business relationships and capitalize on new markets and geographical areas – both domestic and global. Special emphasis on developing unique value propositions for enhancing company/products image and brand protection and loyalty, including, for example, sustainable, green building design applications integrated to maximize loss reduction and risk avoidance. Executive Summary I am an accomplished, Operational Executive with strong leadership, sales, marketing and business development background. Seasoned negotiator within the global security market with over 30 years of emphasizing risk management and business continuity. I have a strong technical background with extensive experience in areas of physical security, IT networks, life safety, fire protection, loss prevention, asset protection, facility design and construction, and green technology applications. I have a successful track record penetrating new markets, building global reseller networks, implementing strategic sales and marketing plans, and leading a diverse group of sales, marketing and technical personnel. I have a winning attitude, a talent for presenting technical information to a diverse audience, and a natural enthusiasm and affinity for problem solving and solution selling. I am a skillful communicator and negotiator, and work exceptionally well in cross-functional, cross-cultural environments. I have worked in both the public and private sectors, in small and large businesses, for startups and industry titans. It is my goal and ambition to provide customers with the information, technology and tools they need to effectively deal with uncertainty and associated risk and opportunities, enhancing the capacity to build value for company shareholders. Further to the point, help them achieve performance and profitability objectives, prevent loss of resources, and avoid damage to company reputation and associated consequences.
  • 2. James Edward McDonald – Page 2 Key Skill Areas • Enterprise risk management and business continuity • High standards, both in personal integrity and business ethics • Security, Safety and Environmental Design • Extensive experience in the development and implementation of loss prevention and operational strategic initiatives • Business development and product marketing • Proven abilities in leadership, human relations, training and team building, interpersonal and motivational skills • Systems Integration and green technology applications • Construction management and systems integration • Effective in shrink reduction programs, inventory control, budget planning and cost analysis • Business finance, operations and resource management • Risk Communication and Crisis Management • Expertise in asset protection, physical security systems and risk analysis Education / Licenses / Certifications IP Security Certification UNLV, Las Vegas, NV; 2008 B.S. Framing ham State College, Framingham, MA; 1981 Graduate St. John's High School, Shrewsbury, MA 1977 Systems Contractor Security, Fire, Alarm & Communication, Special Hazards, Sprinkler Counselor Selling Sales Training Wilson Learning Corporation, Minneapolis, MN; 1982 Social Styles Sales Training Wilson Learning Corporation, Minneapolis, MN; 1983 Professional Memberships ASIS, ACFE, NALU, SIA, CFE, PSP Professional Certifications Security (Video, Access Control, Intrusion), Life Safety (Alarm, Voice, Special Hazards, Sprinkler), IT Networks, Export Logistics/Finance Awards & Achievements Numerous Awards, Publications, and Speaking Events Licensed Insurance Agent MA, CT Since 1979 Registered Representative General Securities Series 7 - 1982 Professional Experience MassBiz, LLC, Worcester, MA Mar1998 – Nov2009 CEO/Marketing, Insurance, Loss Prevention and Senior Risk Management Consultant Innovative entrepreneur, consultant and business leader with extensive experience in creating, building and growing organizations. Expert in enterprise sales, product development, marketing, physical security, software, data analytics and technology applications for business. Significant experience integrating new business solutions in to commercial enterprises. As a marketing strategies executive has ability to open communications with key decision makers focusing on solutions based sales and drive revenue. Consults with clients providing technology management, strategic planning, business analysis, and thought leadership for advancing clients business technology operations. Thought leader with knowledge of new and emerging technologies. Strategic thinker and business analyst – able to plan strategies and deliver practical, cost-effective, high-performance solutions to support growth and business objectives. • Routinely engages with clients as CSO on their behalf to advance and direct their risk management agendas. • Acts as technical security/risk evangelist for clients’ internal programs.
  • 3. James Edward McDonald – Page 3 • Typically achieves client operational profitability improvements of 7% - 30%. • Directs and manages security / loss prevention / risk management strategic / tactical plans, agendas, policies, programs, schedules and budgets for business technology, application and managed services, and network infrastructure services to successfully achieve clients’ corporate goals and objectives. • Develops strategic plans and coordinates company objectives with Security / Loss Prevention / Asset Protection / Risk Management activities to ensure resources and services are responsive the company's growth objectives. • Develops and establishes operational policies, procedures and programs for clients’ computing and technology areas. • Evaluates clients’ overall Security / Loss Prevention / Asset Protection / Risk Management operations of functions and recommends improvements. • Advises clients’ senior management on strategic systems improvements, upgrades, and enhancements in support of business goals and objectives. • Reviews and advises clients on Security / Loss Prevention / Asset Protection / Risk Management technology contracts for services and products. • Oversees the design, development, and implementation of new applications and managed services in client Security / Loss Prevention / Asset Protection / Risk Management environments. • Identifies advancing technologies for assimilation, integration, and introduction into client Security / Loss Prevention / Asset Protection / Risk Management environments. • Directs clients’ on-going Security / Loss Prevention / Asset Protection / Risk Management system, application, and network improvements and the feasibility of system, application and infrastructure enhancements. • Establish clients’ infrastructure to support Security / Loss Prevention / Asset Protection / Risk Management and technology efforts. • Participates in clients’ Security / Loss Prevention / Asset Protection / Risk Management planning and policy- making committee activities. Wachter Network Services, Lenexa, KS Mar2007 – Oct 2008 Director Business Development and Subject Matter Expert Aggressively recruited by senior management to help transition this newly acquired 80-year-old network services company with fortune 500 customer bases to include a first-in-class security and life safety solution system division. Responsible for business development activities, strategic marketing initiatives, key global account relationships, enterprise risk management, and engineering, design and construction support services. Consulted with Fortune 500 technology clients, providing strategic planning, analysis, and thought leadership. Analyzed the client’s product, market, product rollout and pricing. Provided industry insight and made recommendations to improve the success of the client’s product rollout and market positioning. Prospected and generated sales revenues from global accounts, and cultivated strong relationships with key customers. Leveraged introduction of professional services group use by clients for their internal projects. • P&L responsibility and management oversight for resources in EMEA, and the Americas. • Developed policies and procedures to integrate regions and resources to drive new business activities. • Spearheaded efforts to develop new product technologies and OEM business relationships. • Developed key global accounts program leading to contractual relationships with Global 1000 companies. • Spearheaded efforts to launch company into new vertical markets and new geographical areas. • Played key role in product evaluation and migration of new acquisition products into product portfolio mix. • Industry liaison and subject matter expert for new technology and business development initiatives. • Played key role in helping company move closer to strategic business objectives in pursuit of IPO. • Initiated green technology initiatives for sustainable, green building design applications. • Frequent speaker at conference proceedings on technology, design practices, and product marketing. • Developed numerous business programs (e.g., homeland security, green technology). • Delivered over $50,000,000.00 in new sales revenue in first 18 months of contract.
  • 4. James Edward McDonald – Page 4 • Company liaison to technical committees, industry organizations and professional societies. Retail Control Solutions, Inc. Needham, MA Dec2006 – Mar2007 (A BIFF/ HID Company) Director Business Development/ Loss Prevention Recruited by senior management to help develop and implement new Security / Loss Prevention sales and marketing strategies for this 23-year-old POS Dealer of high-end POS POSitouch Systems and networking products – for both wired and wireless solutions, video surveillance, and ID-card management. Responsible for management of all sales, marketing, and throughout region, as well as project management and risk management services. • Ranked #1 in sales and reseller development for all regions with total sales in excess of $20M per annum. • Management oversight and P&L responsibility for sales, marketing and business development teams. • Developed New Software Interface (POSitouch / March Networks) • Developed strategic partnerships with other nationwide dealer network to enhance product portfolio. • Played key role in company valuation. • Trained 7 National Account Managers on Loss Prevention Sales Techniques. DTT Surveillance, Inc.; Los Angeles ,CA Mar2002 – Dec 2006 East Coast -National Account Manager Aggressively recruited by senior management to help market video surveillance solutions to national and glob al Quick Service Restaurant (QSR) chains. Additional responsibilities included project management, risk management and deployment support services. • Ranked #1 in Sales – developing relationships with Subway, McDonalds, Burger King Chains and Franchisee’s • Played key role in company valuation. • Company liaison to corporate chain HQ CIO and COO. Health Markets, Inc.; Austin, TX Jan 1998 – Mar2002 District Sales Leader Directly responsible for sales, marketing for this 30-year-old health insurance marketing company serving clients throughout the United States of America. Areas of expertise: insurance sales, recruiting and sales training. • Tripled revenues and boosted profits during critical transition period. • Played key role in company restructuring. • Top producer for new business opportunities. • #1 office in America in new business after being open for only two years. • Completed over dozens of developing and training of new agents. Ragsdale Group; Shrewsbury, MA Jan 1995 – Jul1998 Senior Marketing / Project Manager
  • 5. James Edward McDonald – Page 5 Directly responsible for managing engineering, design, and development of all company websites and training of 65 sale agents. Areas of expertise: Sales, Marketing, Sales Training, Web Development. • Managed million dollar project under strict budgets/schedules. • Received several awards for outstanding performance. • Directed, managed and trained dozens of sales consultants. • Completed dozens new technology and system tests. Spas Plus Inc.; West Boylston, MA Dec 1992 – Jul 1995 President/CEO Directly responsible for all aspects of company development, sales, websites and catalog sales, warehouse acquisition, financing, training. Denny’ s Restaurants, Inc., Spartanburg, SC Dec 1979 – Aug1992 Manager/General Manager/District Loss Prevention Auditor Directly responsible for all aspects of unit development, sales, recruiting, hiring, training, customer service, loss prevention, asset protection. #3 Location in profitability of 1200 units. Lutheran Brotherhood Financial Services / DEC 1980 – Aug1988 Lutheran Brotherhood Securities Corporation.; Minneapolis, MN Insurance Agent/Registered Representative Responsibilities/Duties: As a financial representative I worked with people to: • Protect them financially in the event of death, long-term care needs, or loss of income due to disability. • Assisted them in achieving their financial and retirement goals by offering professional advice and in-depth financial solutions and services. • Developed strategies to help ensure their estate passes on according to their wishes and their legacy lives on beyond their lifetime. • Developed and recommend a financial strategy that best suited their needs. • Build and maintain relationships in order to generate new business.