Secrets to Partner Success with salesforce.com

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Entrepreneurs often ask what is the best way to successfully partner with salesforce.com on the AppExchange and more broadly. This "5 Secrets to Success with salesforce.com" webinar was done by Matt Holleran with Jason Lemkin CEO of EchoSign, Dave Yarnold CEO of ServiceMax and Mark Trang of salesforce.com to help entrepreneurs answer that question.

Tecnología

5 Secrets to Success with Salesforce.com Matt Holleran Venture Partner June 10 th 2009

Success Lessons from Force.com and AppExchange Entrepreneurs

AppStore vs AppExchange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. High Demand Problem and Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Get Your Own First Five Customers ,[object Object],[object Object],[object Object]

3. Beta, Iterate, Make it Great, Service

4. AppExchange First and Reviews ,[object Object],[object Object],[object Object],S M L

5. Success Marketing to salesforce.com ,[object Object],SEs CSM / PSO AEs

EchoSign Customer Acquisition Leverage Appx / SFDC Leads Other Marketing Leads Close Rate Deal Size Customer Lifetime 19 months average >24 months 80% of average 200% of average 23% 45%

Timeline Development First 5 AppExchange and Reviews Dreamforce Reviews Bring Wins Core SFDC SFDC Community Market Success Business Case ~ 6-18 months

First Mover Advantage ,[object Object],[object Object],[object Object]

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