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Find Your   focus Accepting the challenge to be innovative and knock down invisible barriers to success. INNOVATIVE SALES  ENGAGED MANAGEMENT   INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES   ENGAGED MANAGEMENT  INNOVATIVE SALES  INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES  Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES  SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES 
“ THE UP-SIDE TO THE DOWN-TURN” Leading in Today’s Economy Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking
Karen Peña professionally speaking
Karen Peña professionally speaking
WHAT IS HAPPENING? 1.  There has been a BIG change in the World Economy 2.  None of us are Immune 3.  Changed us forever Karen Peña professionally speaking
 
 
 
 
 
Unemployment Rates JUNE 2009 Austin – 7.1 Corpus Christi – 7.7 Dallas – 8.2 Houston – 8.0 Oklahoma City – 6.0 San Antonio – 6.9 Tulsa – 6.8 Karen Peña professionally speaking
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Challenges in the Down-Turn Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results of Down-Turn Stress Karen Peña professionally speaking
We Must Remain…… ,[object Object],[object Object],[object Object],Karen Peña professionally speaking
“ Good things come of all recessions, not the least that they initiate a cleansing process whereby only the seriously committed survive.  Crisis is also good because it separates the focused and seriously committed from the rest.  We must make sure that we  are all among the well-prepared, the good, the serious and, therefore; the survivors.” Daniel Tschudy  Business Consultant  Karen Peña professionally speaking
Change Our Perception ,[object Object],[object Object],[object Object],Karen Peña professionally speaking
“ THE UP-SIDE TO THE DOWN-TURN” Excelling in Today’s Economy To access PowerPoint www.slideshare.net/kdpena UPSIDEDOWNTURN Accepting the challenge to be innovative and knock down invisible barriers to success.
Evaluate your Past What was your life like before Sept 2009?  What was your focus? Karen Peña professionally speaking
What was your relationship with your family and friends? Evaluate your Past Karen Peña professionally speaking
How did you feel about your job / your responsibilities? Evaluate your Past Karen Peña professionally speaking
Who were your alliances? Evaluate your Past Karen Peña professionally speaking
What were your personal and professional goals? Evaluate your Past Karen Peña professionally speaking
What made you un-happy? Evaluate your Past Karen Peña professionally speaking
What made you happy? Evaluate your Past Karen Peña professionally speaking
What is your life like now?  What is your focus? Evaluate your Past Karen Peña professionally speaking
Evaluate your “Status Quo” How do you view yourself in light of the new situation? Karen Peña professionally speaking
Evaluate your “Status Quo” How has your home life changed? Karen Peña professionally speaking
Evaluate your “Status Quo” How has your job changed? Karen Peña professionally speaking
Evaluate your “Status Quo” How have your alliances changed? Karen Peña professionally speaking
Evaluate your “Status Quo” What changes have you made to your personal and professional goals? Karen Peña professionally speaking
Evaluate your “Status Quo” What makes you un-happy? Karen Peña professionally speaking
Evaluate your “Status Quo” What makes you happy? Karen Peña professionally speaking
Future Focus How should your focus change? Karen Peña professionally speaking
How do you want to be seen by your family / friends / co-workers in light of this situation? Future Focus Karen Peña professionally speaking
What changes do you feel you need to make at home? Future Focus Karen Peña professionally speaking
What changes do you feel you need to make at work? Future Focus Karen Peña professionally speaking
What adjustments should you make to your alliances? Future Focus Karen Peña professionally speaking
What will make you happy in the future? Future Focus Karen Peña professionally speaking
Where are we now??? Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],What are our resources?  Personal S.W.O.T.
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Where are we headed and how do we get there? Your Goals 1.  What is MOST important to you? 2.  What is MOST attainable? 3.  What gives you the MOST ROI? 4. Don’t forget to make them SMART! 5. Develop an ACTION plan. Karen Peña professionally speaking
“ When you decide clearly and definitely what you want, no sacrifice is too great as you put all of your powers into outstanding results.” Author  Charles Allen Karen Peña professionally speaking
Developing YOUR Brand Karen Peña professionally speaking
Defining Branding If you want to do business with the American Cancer Society you had better not ____________ smoke Karen Peña professionally speaking
If you hang with Paris Hilton you probably….. Have too much money Don’t have any real BFFs Never take the trash out All of the above Defining Branding Karen Peña professionally speaking
Exercise
Keys to Developing an Effective Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],Karen Peña professionally speaking
What Influenced Your Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],Karen Peña professionally speaking
Promoting your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Karen Peña professionally speaking
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conquering Invisible Barriers Karen Peña professionally speaking
GUTS!!!
 
 
GUTS  September  2008  – Scheduled opening September 14, 2008 -  Ike September 17, 2008 - Financial crisis  October 14th -  Troubled Asset Relief Program  (TARP) November 16th, 2008 - La Torretta Del Lago’s Soft Opening April, 2009 – H1N1 Virus – “Swine Flu” was identified June, 2009 – Lost their CFO and in July their COO passed way. Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Fundamentals to Leading in Challenging Times Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engaged Management Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],RE-Direct Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],RE-Define Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RE-Invent Karen Peña professionally speaking
[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Alliances  Karen Peña professionally speaking
[object Object],[object Object],Synergy = Energy Karen Peña professionally speaking
CELEBRATE   EVERYTHING!!! HAVE FUN!!! C E L E B R A T E !!!  Karen Peña professionally speaking
THANK YOU! Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking
Find Your   focus Accepting the challenge to be innovative and knock down invisible barriers to success. INNOVATIVE SALES  ENGAGED MANAGEMENT   INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES   ENGAGED MANAGEMENT  INNOVATIVE SALES  INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES  Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES  SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES 

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EWI The Up Side Down Turn

  • 1. Find Your focus Accepting the challenge to be innovative and knock down invisible barriers to success. INNOVATIVE SALES  ENGAGED MANAGEMENT   INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES   ENGAGED MANAGEMENT  INNOVATIVE SALES  INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES  Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES  SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES 
  • 2. “ THE UP-SIDE TO THE DOWN-TURN” Leading in Today’s Economy Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking
  • 5. WHAT IS HAPPENING? 1. There has been a BIG change in the World Economy 2. None of us are Immune 3. Changed us forever Karen Peña professionally speaking
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Unemployment Rates JUNE 2009 Austin – 7.1 Corpus Christi – 7.7 Dallas – 8.2 Houston – 8.0 Oklahoma City – 6.0 San Antonio – 6.9 Tulsa – 6.8 Karen Peña professionally speaking
  • 12.  
  • 13.
  • 14.
  • 15.
  • 16. “ Good things come of all recessions, not the least that they initiate a cleansing process whereby only the seriously committed survive. Crisis is also good because it separates the focused and seriously committed from the rest. We must make sure that we are all among the well-prepared, the good, the serious and, therefore; the survivors.” Daniel Tschudy Business Consultant Karen Peña professionally speaking
  • 17.
  • 18. “ THE UP-SIDE TO THE DOWN-TURN” Excelling in Today’s Economy To access PowerPoint www.slideshare.net/kdpena UPSIDEDOWNTURN Accepting the challenge to be innovative and knock down invisible barriers to success.
  • 19. Evaluate your Past What was your life like before Sept 2009? What was your focus? Karen Peña professionally speaking
  • 20. What was your relationship with your family and friends? Evaluate your Past Karen Peña professionally speaking
  • 21. How did you feel about your job / your responsibilities? Evaluate your Past Karen Peña professionally speaking
  • 22. Who were your alliances? Evaluate your Past Karen Peña professionally speaking
  • 23. What were your personal and professional goals? Evaluate your Past Karen Peña professionally speaking
  • 24. What made you un-happy? Evaluate your Past Karen Peña professionally speaking
  • 25. What made you happy? Evaluate your Past Karen Peña professionally speaking
  • 26. What is your life like now? What is your focus? Evaluate your Past Karen Peña professionally speaking
  • 27. Evaluate your “Status Quo” How do you view yourself in light of the new situation? Karen Peña professionally speaking
  • 28. Evaluate your “Status Quo” How has your home life changed? Karen Peña professionally speaking
  • 29. Evaluate your “Status Quo” How has your job changed? Karen Peña professionally speaking
  • 30. Evaluate your “Status Quo” How have your alliances changed? Karen Peña professionally speaking
  • 31. Evaluate your “Status Quo” What changes have you made to your personal and professional goals? Karen Peña professionally speaking
  • 32. Evaluate your “Status Quo” What makes you un-happy? Karen Peña professionally speaking
  • 33. Evaluate your “Status Quo” What makes you happy? Karen Peña professionally speaking
  • 34. Future Focus How should your focus change? Karen Peña professionally speaking
  • 35. How do you want to be seen by your family / friends / co-workers in light of this situation? Future Focus Karen Peña professionally speaking
  • 36. What changes do you feel you need to make at home? Future Focus Karen Peña professionally speaking
  • 37. What changes do you feel you need to make at work? Future Focus Karen Peña professionally speaking
  • 38. What adjustments should you make to your alliances? Future Focus Karen Peña professionally speaking
  • 39. What will make you happy in the future? Future Focus Karen Peña professionally speaking
  • 40. Where are we now??? Karen Peña professionally speaking
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Where are we headed and how do we get there? Your Goals 1. What is MOST important to you? 2. What is MOST attainable? 3. What gives you the MOST ROI? 4. Don’t forget to make them SMART! 5. Develop an ACTION plan. Karen Peña professionally speaking
  • 46. “ When you decide clearly and definitely what you want, no sacrifice is too great as you put all of your powers into outstanding results.” Author Charles Allen Karen Peña professionally speaking
  • 47. Developing YOUR Brand Karen Peña professionally speaking
  • 48. Defining Branding If you want to do business with the American Cancer Society you had better not ____________ smoke Karen Peña professionally speaking
  • 49. If you hang with Paris Hilton you probably….. Have too much money Don’t have any real BFFs Never take the trash out All of the above Defining Branding Karen Peña professionally speaking
  • 51.
  • 52.
  • 53.
  • 54.  
  • 55.
  • 57.  
  • 58.  
  • 59. GUTS September 2008 – Scheduled opening September 14, 2008 - Ike September 17, 2008 - Financial crisis October 14th - Troubled Asset Relief Program (TARP) November 16th, 2008 - La Torretta Del Lago’s Soft Opening April, 2009 – H1N1 Virus – “Swine Flu” was identified June, 2009 – Lost their CFO and in July their COO passed way. Karen Peña professionally speaking
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. CELEBRATE EVERYTHING!!! HAVE FUN!!! C E L E B R A T E !!! Karen Peña professionally speaking
  • 68. THANK YOU! Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking
  • 69. Find Your focus Accepting the challenge to be innovative and knock down invisible barriers to success. INNOVATIVE SALES  ENGAGED MANAGEMENT   INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES   ENGAGED MANAGEMENT  INNOVATIVE SALES  INNOVATIVE SALES   INNOVATIVE SALES  ENGAGED MANAGEMENT  INNOVATIVE SALES  Accepting the challenge to be innovative and knock down invisible barriers to success. Karen Peña professionally speaking SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES  SUPERB CUSTOMER SERVICE  ENGAGED MANAGEMENT  INNOVATIVE SALES 

Editor's Notes

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