This document summarizes how UK local and regional newspapers are responding to changes in online media consumption. It finds that newspapers are experimenting with social media like blogging and microblogging on Twitter, focusing more on hyperlocal content through community sites organized by postcode, and utilizing multimedia content across platforms like video and audio on mobile. It also discusses organizational changes newspapers are making, like restructuring newsrooms, appointing multimedia editors, and setting up community teams, to adapt to these new demands and opportunities of online and social media.

1. Sarah Hartley MEN Media 1 Scott Place Manchester M3 3RN 0161 211 2418 What’s happening? May 2008