This document summarizes what makes a good graduate program website and what prospective students look for. It discusses how Iowa State University's Graduate College website is the most viewed page and focuses on admission requirements. It also outlines what applicants expect, including a professional look, program information, admission details, easy navigation, and unique program details like research areas and faculty. The document encourages graduate programs to review their websites and work with ITS to improve areas where applicants spend most time or have common questions.