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Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....

Tecnología
1 de 14
Content Marketing Programmes Keith Feighery
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Driven Marketing
Content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who creates the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Owned Media Solutions
Leveraging Owned Media Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Mktg: Success Vs Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inbound Marketing V Content Marketing Debate – Semantics?
Hubspot – Inbound Marketing Company view
Social Media Landscape

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Griffith-Week2-Content Marketing Programmesv1