Understanding the differences between light, dark & bright green papers can be confusing, so to help you navigate this space New Leaf Paper invited Neva Murtha of Canopy to faciliate a free webinar on Tuesday, March 16th at 12pm PDT/3pm EDT. Neva led the development of Canopy's Eco Paper Database (a listing of environmentally preferable papers available in the North American marketplace), drives Canopy's innovative Second Harvest campaign (building the case for investment in non-wood paper development), works with North American printers to develop Ancient Forest Friendly paper policies, sits on the board of the Environmental Paper Network and led the development of EPN's Paper Steps. This free webinar explores the differences among environmentally preferable papers, including those commonly known as light, dark & bright green, to help you make more informed purchasing decisions.

3. Agenda Introductions to Canopy and the EPN Why it’s important to choose the Best Eco-Paper Solutions The Paper Steps Navigating Paper Labels and Certifications Questions

4. Conserves biodiversity and endangered forests by shifting North American businesses away from papers derived from ancient and endangered forests, globally We work collaboratively through the entire paper supply chain to bring eco-papers to market Known as Markets Initiative until 2009 Best known as the organization behind the greening of Harry Potter and facilitating Canadian Geographic to print on the ‘Wheat Sheet’ Steering Committee Member of the Environmental Paper Network

5. Environmental Paper Network and Common Vision Represents over 100 organizations working together to accelerate social and environmental transformation in the pulp and paper industry. Goals are to protect the world’s last endangered forests, safeguard our global climate, and ensure abundant, clean drinking water and respect for community and indigenous rights. The Network developed the Common Vision as a framework to guide necessary shifts in production and consumption. Pillars in the Common Vision 1. Minimize paper consumption 2. Maximize recycled content 3. Source fiber responsibly 4. Encourage cleaner production practices Developed www.whatsinyourpaper.com and the Paper Steps

7. beauty sask - GL

11. “ Curbing deforestation is a highly cost-effective way of reducing greenhouse gas emissions and has the potential to offer significant reductions fairly quickly.” — Stern Review, p.537

12. Solutions 1. Maximize paper efficiencies 2. Give purchasing preference to paper from the Superior or top steps of the Paper Steps 3. Support chlorine free/advanced bleaching technologies 4. Support agricultural residue paper development 5. If you need to buy paper with virgin tree fiber source virgin from FSC certified forests

14. Environmentally Responsible Fibre Attributes Post-Consumer Pre-consumer (deinked) Agricultural residue FSC certified virgin free of Endangered or High Conservation Value Forest fibre Cleaner Production Technologies are also included in each step

15. Environmentally Inferior Paper Very few if any environmental attributes Little if any recycled content Virgin tree fiber is not from FSC certified forests and may be from Endangered or High Conservation Value Forests

16. Transitional Paper At least 10% of the fibre has environmental attributes 10% Post-Consumer or 10% Agricultural Residue And/or FSC Mixed Sources certified No controversial fibre sources ECF, not EC

17. Improved Paper At least 50% of the fibre has environmental attributes 30% PCR minimum if paper has virgin tree fibre FSC certification if more than 50% virgin No controversial fibre sources EECF, PCF or TCF, not ECF

18. Superior Paper = Greenest of the Green 100% of the fibre has environmental attributes 50% PCR minimum if paper has virgin tree fibre Virgin from FSC certified tenures With no ‘controlled wood’ or controversial fibre sources PCF or TCF

19. Where do I find the best Eco-Papers? There are almost 700 FSC papers on market = Transitional and higher # of Superior or FSC papers suitable for book, magazine, catalogue and newspaper publishers more than doubled in the last 18 months 350+ papers in the Eco Paper Database - papers with the highest eco attributes as identified in the Paper Steps Searchable database of P&W and packaging papers Contains the best eco papers in each paper type Searchable by Paper Step www.canopyplanet.org/EPD/index.php If you have manufacture a paper you think should be in the database let us know, we’ll review the specs and add it if it fits the criteria

20. 128 Superior Papers in Eco-Paper Database Superior Coated Freesheet 5 Coated Groundwood 7 Uncoated Freesheet 55 Copy Paper 22 Uncoated Groundwood 16 Packaging/Board 13 Envelopes 4 Other 6 www.canopyplanet.org/EPD/index.php

21. Benefits of buying ‘Superior’ Eco-Paper No new trees needed if 100% post consumer recycled or agricultural residue Maximizes the life cycle of paper already in the system Supports paper recycling and deinking infrastructure Supporting FSC results in more sustainable on the ground logging - e.g.35 million+ ha now certified in Canada Uses less energy, water and chemicals in production Supports advanced pulping and bleaching technologies (e.g. extended and oxygen-based delignification, maximal effluent recovery and the use of non chlorine-based bleaching chemicals) Considered a ‘low carbon’ and ‘low biodiversity’ paper option May cost more, but you reduce your environmental impact as much as possible

25. Questions? Eco Paper Database www.canopyplanet.org/EPD/index.php The Paper Steps www.whatsinyourpaper.com Common Vision www.environmentalpaper.org [email_address]