Enviar búsqueda
Cargar
Customer Advisory Panels and Advocacy Networks
•
Descargar como PPTX, PDF
•
1 recomendación
•
253 vistas
Título mejorado por IA
G
guest61f69da
Seguir
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 16
Descargar ahora
Recomendados
casestudy-mobilenetwork
casestudy-mobilenetwork
Marco Santandrea
OmniChannel Dilemma for Today's Retailer
OmniChannel Dilemma for Today's Retailer
Pimcore
Ad tech
Ad tech
Searchandise Commerce
5 Ways Digital Signage Influences the Buying Process
5 Ways Digital Signage Influences the Buying Process
Samsung Business USA
Consumer Electronic Brand Holiday Campaign Case Study Option 2
Consumer Electronic Brand Holiday Campaign Case Study Option 2
Jordan Kert
Ecommerce Growth
Ecommerce Growth
eCommerce Expo Ireland
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Jigserv Digital
25+ Usability Hacks to Transform the Site Search Experience on Your Magento S...
25+ Usability Hacks to Transform the Site Search Experience on Your Magento S...
Unbxd
Recomendados
casestudy-mobilenetwork
casestudy-mobilenetwork
Marco Santandrea
OmniChannel Dilemma for Today's Retailer
OmniChannel Dilemma for Today's Retailer
Pimcore
Ad tech
Ad tech
Searchandise Commerce
5 Ways Digital Signage Influences the Buying Process
5 Ways Digital Signage Influences the Buying Process
Samsung Business USA
Consumer Electronic Brand Holiday Campaign Case Study Option 2
Consumer Electronic Brand Holiday Campaign Case Study Option 2
Jordan Kert
Ecommerce Growth
Ecommerce Growth
eCommerce Expo Ireland
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Jigserv Digital
25+ Usability Hacks to Transform the Site Search Experience on Your Magento S...
25+ Usability Hacks to Transform the Site Search Experience on Your Magento S...
Unbxd
How Contextual Mobile Marketing is Driving in Store Purchases
How Contextual Mobile Marketing is Driving in Store Purchases
Gravy
ConvoGlass
ConvoGlass
Kaila Swain
Strands retail-big data solutions
Strands retail-big data solutions
philinks_disseny
Sustainable Growth in an Unstable Time
Sustainable Growth in an Unstable Time
Incubeta NMPi
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
G3 Communications
B2b presentation
B2b presentation
StoreHippo
Sales promotion
Sales promotion
Aamera Khan
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
Tealium
Case Study on Online Retail
Case Study on Online Retail
muHive Technologies
Point Inside / LBMA Case Study
Point Inside / LBMA Case Study
The LBMA
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
bonsella Brand Introduction
bonsella Brand Introduction
Patrick Winter
Barry henck maureen alto 05172012
Barry henck maureen alto 05172012
kendallyoungblood
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
National Retail Federation
The Rise of the Marketing Technologist
The Rise of the Marketing Technologist
nzsoftware
NMDL Final Presentation
NMDL Final Presentation
Matthew Hillier
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
CGI Suomi
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
MediaPost
1
1
Anitasengar1111
Understanding Product Recommendations: Value, Functionality & Best Practices
Understanding Product Recommendations: Value, Functionality & Best Practices
Dynamic Yield
Ta Presentasjon 3 Okt
Ta Presentasjon 3 Okt
Glenn Anda Pettersen
An overview of ROSC in Michigan
An overview of ROSC in Michigan
monivela
Más contenido relacionado
La actualidad más candente
How Contextual Mobile Marketing is Driving in Store Purchases
How Contextual Mobile Marketing is Driving in Store Purchases
Gravy
ConvoGlass
ConvoGlass
Kaila Swain
Strands retail-big data solutions
Strands retail-big data solutions
philinks_disseny
Sustainable Growth in an Unstable Time
Sustainable Growth in an Unstable Time
Incubeta NMPi
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
G3 Communications
B2b presentation
B2b presentation
StoreHippo
Sales promotion
Sales promotion
Aamera Khan
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
Tealium
Case Study on Online Retail
Case Study on Online Retail
muHive Technologies
Point Inside / LBMA Case Study
Point Inside / LBMA Case Study
The LBMA
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
Datalicious
bonsella Brand Introduction
bonsella Brand Introduction
Patrick Winter
Barry henck maureen alto 05172012
Barry henck maureen alto 05172012
kendallyoungblood
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
National Retail Federation
The Rise of the Marketing Technologist
The Rise of the Marketing Technologist
nzsoftware
NMDL Final Presentation
NMDL Final Presentation
Matthew Hillier
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
CGI Suomi
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
MediaPost
1
1
Anitasengar1111
Understanding Product Recommendations: Value, Functionality & Best Practices
Understanding Product Recommendations: Value, Functionality & Best Practices
Dynamic Yield
La actualidad más candente
(20)
How Contextual Mobile Marketing is Driving in Store Purchases
How Contextual Mobile Marketing is Driving in Store Purchases
ConvoGlass
ConvoGlass
Strands retail-big data solutions
Strands retail-big data solutions
Sustainable Growth in an Unstable Time
Sustainable Growth in an Unstable Time
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
[Infographic] The Blueprint For Top-Notch Holiday Retail Execution
B2b presentation
B2b presentation
Sales promotion
Sales promotion
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
"Real-Time Marketing: How Fast Data Can Drive Next-Generation Customer Intera...
Case Study on Online Retail
Case Study on Online Retail
Point Inside / LBMA Case Study
Point Inside / LBMA Case Study
Smart Data Driven CRM for FMCG
Smart Data Driven CRM for FMCG
bonsella Brand Introduction
bonsella Brand Introduction
Barry henck maureen alto 05172012
Barry henck maureen alto 05172012
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...
The Rise of the Marketing Technologist
The Rise of the Marketing Technologist
NMDL Final Presentation
NMDL Final Presentation
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
Pia Kantola HMD Global Rebirth of Nokia Phones CGI Ratkaisu19
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
Josh Bock - Programmatic’s Perfect Pairing: Audience and Addressable Creative
1
1
Understanding Product Recommendations: Value, Functionality & Best Practices
Understanding Product Recommendations: Value, Functionality & Best Practices
Destacado
Ta Presentasjon 3 Okt
Ta Presentasjon 3 Okt
Glenn Anda Pettersen
An overview of ROSC in Michigan
An overview of ROSC in Michigan
monivela
Sic
Sic
guest3917028
My Ideal Vacation
My Ideal Vacation
MONI2985
ISS
ISS
pieje
ISS
ISS
pieje
Austin & lisa
Austin & lisa
aus1010
Il Numero Umido di Carnevale 2015
Il Numero Umido di Carnevale 2015
decadavi
Dare to Dream 2
Dare to Dream 2
Anne
From House To Home!
From House To Home!
aus1010
Videoligiavelasquez
Videoligiavelasquez
UNIVERSIDAD DE LOS LLANOS CENTRALES ROMULO GALLEGOS
Våren på tv telemark 2010
Våren på tv telemark 2010
Glenn Anda Pettersen
Sosiale medier foredrag sparebank1 telemark 280410
Sosiale medier foredrag sparebank1 telemark 280410
Glenn Anda Pettersen
ICT's in The Real Estate Industry
ICT's in The Real Estate Industry
Folla Properties
The Biosphere
The Biosphere
hillcontessa
Dare To Dream 1
Dare To Dream 1
Anne
Destacado
(16)
Ta Presentasjon 3 Okt
Ta Presentasjon 3 Okt
An overview of ROSC in Michigan
An overview of ROSC in Michigan
Sic
Sic
My Ideal Vacation
My Ideal Vacation
ISS
ISS
ISS
ISS
Austin & lisa
Austin & lisa
Il Numero Umido di Carnevale 2015
Il Numero Umido di Carnevale 2015
Dare to Dream 2
Dare to Dream 2
From House To Home!
From House To Home!
Videoligiavelasquez
Videoligiavelasquez
Våren på tv telemark 2010
Våren på tv telemark 2010
Sosiale medier foredrag sparebank1 telemark 280410
Sosiale medier foredrag sparebank1 telemark 280410
ICT's in The Real Estate Industry
ICT's in The Real Estate Industry
The Biosphere
The Biosphere
Dare To Dream 1
Dare To Dream 1
Similar a Customer Advisory Panels and Advocacy Networks
Globalpark Customer Success Briefs Summer09
Globalpark Customer Success Briefs Summer09
GLOBALPARK
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Brandialog / Dialog Solutions
Growth Strategies Across the Product Lifecycle
Growth Strategies Across the Product Lifecycle
Paul Morgan
Getting Global Paid Search Right: Scale, Strategy, & Success
Getting Global Paid Search Right: Scale, Strategy, & Success
Catalyst
Cisco cpg white_paper
Cisco cpg white_paper
sudhirkatighar7ca
Light sales pitch presentation.pptx
Light sales pitch presentation.pptx
arunmngr2
Marketing
Marketing
Marcus9000
Two Worlds Collide: Bringing the Category Captain Model to E-commerce
Two Worlds Collide: Bringing the Category Captain Model to E-commerce
Michael Stich
Success and failure of product rejuvenation
Success and failure of product rejuvenation
Kishore Raveendran
Projects Deliver Products, Products Deliver Strategy
Projects Deliver Products, Products Deliver Strategy
Aggregage
Marketing Int 2
Marketing Int 2
Marcus9000
Atlas Copco - Pitch Presentation
Atlas Copco - Pitch Presentation
Rahul Thomas
product mix.pptx
product mix.pptx
reenu40
B2 b marketing part 2 prof abha wankhede
B2 b marketing part 2 prof abha wankhede
Sananda Sengupta
Npd strategies
Npd strategies
Ajit Singh Ajimal
New Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation Slides
SlideTeam
USA Promotional Products Report
USA Promotional Products Report
Justin Zhang ►Umbrella Manufacturer
AS 4Ps 2021.docx
AS 4Ps 2021.docx
ssuser5bf054
Workshop 4: Turning your idea into a Product
Workshop 4: Turning your idea into a Product
Gillian King
Workshop 4; Turning your idea into a product
Workshop 4; Turning your idea into a product
Gillian King
Similar a Customer Advisory Panels and Advocacy Networks
(20)
Globalpark Customer Success Briefs Summer09
Globalpark Customer Success Briefs Summer09
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Social Marketing Breakfast 1 June: More sales, less cost thanks to a particip...
Growth Strategies Across the Product Lifecycle
Growth Strategies Across the Product Lifecycle
Getting Global Paid Search Right: Scale, Strategy, & Success
Getting Global Paid Search Right: Scale, Strategy, & Success
Cisco cpg white_paper
Cisco cpg white_paper
Light sales pitch presentation.pptx
Light sales pitch presentation.pptx
Marketing
Marketing
Two Worlds Collide: Bringing the Category Captain Model to E-commerce
Two Worlds Collide: Bringing the Category Captain Model to E-commerce
Success and failure of product rejuvenation
Success and failure of product rejuvenation
Projects Deliver Products, Products Deliver Strategy
Projects Deliver Products, Products Deliver Strategy
Marketing Int 2
Marketing Int 2
Atlas Copco - Pitch Presentation
Atlas Copco - Pitch Presentation
product mix.pptx
product mix.pptx
B2 b marketing part 2 prof abha wankhede
B2 b marketing part 2 prof abha wankhede
Npd strategies
Npd strategies
New Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation Slides
USA Promotional Products Report
USA Promotional Products Report
AS 4Ps 2021.docx
AS 4Ps 2021.docx
Workshop 4: Turning your idea into a Product
Workshop 4: Turning your idea into a Product
Workshop 4; Turning your idea into a product
Workshop 4; Turning your idea into a product
Último
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
anilsa9823
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Lviv Startup Club
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
Suhani Kapoor
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
tbatkhuu1
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
Shree Krishna Exports
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
seri bangash
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
tbatkhuu1
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
lizamodels9
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Any kyc Account
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Último
(20)
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Customer Advisory Panels and Advocacy Networks
1.
Dan CoatesglobalparkOctober 28th,
2009 Customer Advisory Panels and Advocacy Networks
2.
Mainstream: Customers as
Advisors 2 ©2009 Globalpark AG “Nearly half of marketing leaders plan to tap consumer communities to help guide new product development and design.” Forrester Research, April 2009
3.
An integrated platform
that encompasses Recruitment Communications Quantitative & Qualitative data collection Incentive management Plus Online ethnography Collaborative, real-time, product innovation 3 ©2009 Globalpark AG Advisory CommunitiesWhat are they?
4.
Advisory Communities The
Benefits Rapid turnaround Low cost Longitudinal insights Consumer empowerment Reliable results 4 ©2009 Globalpark AG
5.
More panels die
of neglect than overuse Companies that enable feedback across multiple departments see exponential increases in value Don’t go it alone 5 ©2009 Globalpark AG Advisory Communities It takes a researcher…
6.
Advocacy Networks Turn
your best customers into yourbest marketers Empower advocates across existing social media and networking sites 6 ©2009 Globalpark AG
7.
7 ©2009 Globalpark
AG 500,000 Consumers Brand A Brand B Brand C Advocacy Networks 100,000 Opinion Leaders Segmentation 80,000 Satisfied Opinion Leaders Product SamplingSatisfaction Survey ~1.5 MILLION Positive “conversations” pre-launch Recommendations(average 18 each)
8.
Typical Results A
cost-effective way to gain insights that drive product innovation and extend loyalty, revenue and reach 8 ©2009 Globalpark AG Reach Revenue Loyalty Costs
9.
©2009 Globalpark AG
Goals Test new product concepts among key targets Household composition Where they shop What they buy Invite panelists within the Minneapolis market area for sensory testing at their test kitchens General Mills:Consumers Matter 9
10.
©2009 Globalpark AG
Solution General Mills deployed a number of advisory communities to conduct qualitative & quantitative research Respondents recruited via multiple methods Segmentation and profiling enables targeting according to household composition, the types of products bought and where they shop General Mills:Consumers Matter 10
11.
©2009 Globalpark AG
Results At-the-ready respondents scale research efforts while keeping costs down Project volumes have increased to 1,500+ per year Per project costs have been reduced to <$2,500 General Mills:Consumers Matter 11
12.
13.
5 continents, 40+
countries
14.
640
freestanding stores
15.
12,000+ wholesale
customers
16.
20,000+
products designed each year
17.
18.
Results Increased revenue
attributed to market-driven products, campaigns More efficient tracking and management of customer communications On-demand lever to spike sales Engaged customers Esprit: Customers matter DecreasedCosts Engaged Customers Increased Revenues
19.
Questions? Daniel
Coates President Daniel.Coates@globalpark.com www.globalpark.com Reliable 15 ©2009 Globalpark AG
20.
If you build
it, who will come? 16 ©2009 Globalpark AG
Descargar ahora