A presentation

1. SMX Toronto 2010 INTERACTIVE STRATEGY - 55 AV. MONT-ROYAL W., SUITE 999, MONTREAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM Multi-Lingual Multi-Site SEO Tips

2. AGENDA > 3 Scenarios if you plan to do International SEO > Differences in Google Results for: - Google.ca English - Google.com International (Canada, UK, etc…) - Google.com US > Adsense/Revenue Opportunities in French & Spanish INTERACTIVE STRATEGY – NVISOLUTIONS.COM

3. 3 UNIQUE SCENARIOS, FROM BEST TO WORST > Create separate websites with country specific ccTLDs and country specific content – eg: MyBrand.co.uk > Create subdomains on your main site to host country/language specific content – eg: uk.MyBrand.com > Create subfolders on your main domain to host country/language specific content – eg: MyBrand.com/uk INTERACTIVE STRATEGY – NVISOLUTIONS.COM

4. GOOGLE.CA - ENGLISH INTERACTIVE STRATEGY – NVISOLUTIONS.COM

5. GOOGLE.COM – INTERNATIONAL IN CANADA INTERACTIVE STRATEGY – NVISOLUTIONS.COM

6. GOOGLE.COM – INTERNATIONAL IN THE UK INTERACTIVE STRATEGY – NVISOLUTIONS.COM

7. GOOGLE.COM - US INTERACTIVE STRATEGY – NVISOLUTIONS.COM

8. GOOGLE.COM: INTERNATIONAL VS US > Since early 2008, Google.com international ≠ Google.com US > Canada, UK, Australia, Denmark, France (name it!) is considered “ international” > Most important ranking factor: Geolocation of backlink profile > Other important factors: Hosting location, physical addresses listed on site, text about the country, Google local listing, TLD, canonical tag, GWT geo > Use the query &gl=us to see identical Google.com US results outside of the US (besides that new big brick of 10 local listings) INTERACTIVE STRATEGY – NVISOLUTIONS.COM

9. ADSENSE / REVENUE OPPORTUNITIES > Quick story about a friend of mine who developed a trilingual site - Published ~1000 articles on a new French subdomain - Published ~1000 articles on a new English domain - Published ~1000 articles on a new Spanish subdomain > The bottom-line in terms of Adsense revenue is stunning: - French subdomain earns an average of 50$/day - Spanish subdomain earns an average of 6$/day - English main domain earns an average of 3$/day > Conclusion: language & quantity of available content matter much more than your SEO skills when you go International. Think of the US 5-6 years ago, but with today’s algorithms ;) INTERACTIVE STRATEGY – NVISOLUTIONS.COM

10. THANKS / MERCI ! > EMAIL [email_address] > NVI SITE NVISOLUTIONS.COM > NVI BLOG (EN) NVISOLUTIONS.COM/BLOG > NVI BLOG (FR) GO-REFERENCEMENT.ORG Find us on twitter @NVI INTERACTIVE STRATEGY – NVISOLUTIONS.COM