- What is augmented reality? - Real world environment merged with computer generated imagery. Computer simulation – Processes and tasks normally performed in real life are simulated by computers, drastically cutting down on the time normally taken. Under IMPACT , talk about the example seen in the STB video(for the second point)
Why did we choose this user group? Because we plan to introduce this activity (besides opening it to the public) to schools/CCAs as something that is fun and educational. The people that fall into this category would thus be in this age range.
Why Amazing Race and Food Trail? - Link back to one of the user characteristics being enjoying doing activities in a group. Also mention about food being a common interest and something familiar to most people. Why play the simulation game? – To aid learning process through interaction and reiteration, since they are also taught preparation methods. Why take a picture with the 3D augmented reality picture? – Something fun for participants and we hope that they will upload this picture to social networks/blogs and let the word spread from there. (Viral marketing) Kiosk is equipped with Bluetooth so participants can instantly download the picture they’ve taken with their friends to the phone. Postcard – one side proper picture(how the dish should look like), the other side will be the square for the augmented reality(what they ‘cooked’ up)
Food centres – Food is there duh! Take picture that shows diversity of stalls and people eating together
Here, we do the demonstration of the augmented reality and take a snapshot of us posing with a 3D image
Here, we do the demonstration of the augmented reality and take a snapshot of us posing with a 3D image
Ease of use – Touch screen interface Unique – Augmented reality User focused – Sharing of content, aids in helping user learn about history. Group activity Expandable – Can send out cards during festive season. Solves issue of technology becoming mundane
Maintain interest – More competition with harder clues? Interest – Through trial and word of mouth/viral marketing. Kids showing the parents
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