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Blueprint for Green Business Marketing
- 1. Blueprint for Green Business Sustainability & Marketing Breakfast Presented By: Nathan C. Weber, P.E., LEED AP, RMT, Inc. Marilyn Vollrath, President, Vollrath Associates, Inc. April 22, 2010 Blueprint for Green Business
- 3. Definition of Sustainability Blueprint for Green Business
- 13. Light Pollution Reduction Blueprint for Green Business
- 25. People Piece – Hotel Towels 33% 45% Blueprint for Green Business
- 26. People Piece – Residential Energy Reduction 0% -12.2% -15.5% Blueprint for Green Business
Editor's Notes
- sustainability survey filetype:pdf
- “ Long-term” ; Basic steps in the “Plan-do-check-act” management approach
- Evaluate/rank significance of stakeholders Power & influence of stakeholders Opportunity to engage stakeholders for input Identify sweet spot for approach, strategy, and opportunities
- Incentives -Priority Parking -Casual Fridays -Raffles
- General Office Purchasing - Cleaning Supplies, Disposables, IAQ Conscience Products
- Source reduction – our office stopped purchasing plastic cups Recycling added storage and space for recycling aluminum, plastics, and batteries
- Be aware that a number of manufactures and retailers (Walmart) have their own standards for Hg content per bulb and do not include bulb life NEMA – Association of Electrical and Medical Imaging Equipment <25 Watts to have <5 mg Hg/unit 25-40 Watts to have < 6 mg of Hg/unit Power Plant Will Emit 13.6 mg of Hg to Power an Incandescent Bulb 3.3 mg of Hg to Power a CFL Bulb Source reduction – our office stopped purchasing plastic cups Recycling added storage and space for recycling aluminum, plastics, and batteries
- Source reduction – our office stopped purchasing plastic cups Recycling added storage and space for recycling aluminum, plastics, and batteries
- -Adhesives & VOC content less then VOC limits of SCAWMD Rule #1168 -Sealers used as fillers must Bay Area Air Quality Mangement District Regulations -Paints/Coatings w/ VOC content that does not exceed Green Seal Standard GS-11 50-200 g/liter of product (minus h2o) & <1% total organic compounds -Carpet meet req. of the CRI Green Label Plus Carpet Testing -Carpet cushion meets req. of the CRI Green Label Testing program -Composite panels 7 agrifiber products that contain no added urea-formaldehyde resins Sustainable Cleaning Products – Green Seal GS-37 Industrial and Institutional Cleaners *General Purpose, Restroom, Carpet, and Glass Toxicity Tests, Skin Absorption, Prohibited Ingredients (Heavy metals including, lead, hexavalent chromium, or selenium; either in the elemental form or compounds, 2-butoxyethanol, Alkylphenol ethoxylates, Phthalates), Ozone, and VOC requirements also the packaging
- l
- General Office Purchasing - Cleaning Supplies, Disposables, IAQ Conscience Products
- General Office Purchasing - Cleaning Supplies, Disposables, IAQ Conscience Products
- Introduce herd effect in highly personalized form . The hotel sign in the bathroom informed the guests that many prior guests chose to be environmentally friendly by recycling their towels. However, when the message mentioned that majority of the guests who stayed in this specific room chose to be more environmentally conscious and reused their towels, towel recycling jumped 33%, even though the message was largely the same. Attaching no strings increases response to the message . Using the same hotel as the one mentioned in Chapter 2, researchers tried out two different versions of the sign. The first one: if you reuse the towels, a donation will be made to a nonprofit environmental organization. The second version: the donation has already been made, since the hotel trusted you’d reuse the towels anyways. Recipients of the second message reused their towels 45% more than the recipients of the first one.
- Residential Natural Gas Fuel Conservation 1 st an Interviewer gave a selected group of residential customers tips for saving natural gas and all agreed to try. NO CHANGE IN USAGE 2 nd an Interviewer gave a selected group of residential customers tips for saving natural gas and offered those residents saving energy to put their names in the paper. Saved on average 422 cubic meters of natural gas (one month later – 12.2%) 3 rd the Researchers told each residential customer that it would not be able to publish their name Increased their savings to 15.5% for the rest of the winter