More than Just Lines on a Map: Best Practices for U.S Bike Routes
"Marketing Dashboards & The Art of ROMI"
1. MARKETING DASHBOARDS & THE ART OF ROMI
“Measures of marketing accountability should be recognized
MARKETING DASHBOARDS
as a necessary investment
for assuring sound decision-making, accountability,
continuous improvement, and transparency for all stakeholders”
David W. Stewart, Phd.,
The Robert E. Brooker Professor of Marketing and former Chair of the Marketing Department in the
Marshall School of Business at The University of Southern California. Past Editor of the Journal of
Marketing and current editor of the Journal of the Academy of Marketing Science. Dean, A. Gary
Anderson Graduate School of Management, University of California, Riverside.
THE
ULTIMATE INTERACTIVE
MARKETING MANAGEMENT TOOL-KIT
“ROMIKIT”
&
-
THE ART OF ROMI
CLAUDE P. BOBIN
Interactive
Interactive Corporate Presentations with High Impact Visualization Marketing Management Tool-Kit
•
Plug-In Your Company Data and Save Time & Money
•
ROMI Optimization
Learn Steps To ROMI Optimization
•
Master The Art of ROMI
•
Claude P. Bobin
Custom Book Publishing
www.romikit.com
