Rapid Ice Accelerated Innovation with R&D and with Customers

1. Fast Track Innovation Working with R&D Teams and Customers to accelerate success

6. The Innovation Spectrum

7. The Rapid Ice Spectrum

8. In The Zone Consumer Inspired Capability Driven Emerging Technologies Tech-Innovate © Co-Innovate © Customer Focus Outside the Box Technology Focus Two focussed routes each driven by a unique process

9. Presented with Mars at the PDMA Annual Conference

10. Tech-Innovate © Consumer Inspired – Capability Driven “ Filling the short to medium term pipeline”

12. Typically only about 15 % of ideas move forward Outside the Box ideas Brand Strategy Consumer Insights Capability Small number of ideas meet all criteria

13. In the Zone Ideas Focus ideation on the sweet spot then select and further develop the ideas with best potential Brand Strategy Consumer Insights Capability

14. Co-Innovate © Customer Co-Innovation “ Real win win collaboration”