Keynote Presentation on the GettyGuide Multimedia Tour Project by Nik Honeysett of the J Paul Getty Museum, Los Angeles, for Tate's Conference 'From Audio Tours to iPhones', 5 September 2008, London.

1. GettyGuide Handheld (A Cautionary Tale) From Audiotours to iPhones - Tate Modern Thursday 4 September 2008, Workshop, 10.00-18.00, East Room Friday 5 September 2008, Public Conference, 10.00-18.00, Starr Auditorium Just as valuable to talk about what not to do rather best practices HH system launched in 2005, pulled from operation due to operational challenges Made mistakes but learned a lot Nik Honeysett Head of Administration J. Paul Getty Museum

3. GettyGuide Handheld (A Cautionary Tale) The Plan

5. GettyGuide Handheld (A Cautionary Tale) Location sensing & Location-specific content Streaming media – audio & video The Architecture

12. GettyGuide Handheld (A Cautionary Tale) The Future (part II)

13. GettyGuide Handheld (A Cautionary Tale) iPhone Stats 1.47% 0.32% 4,121 Not Specified 10. 0.00% 0.36% 4,646 Macintosh (iPhone) 9. 0.35% 0.38% 4,876 Windows 98 8. 0.76% 0.47% 6,005 Windows Server 2003 and XP x64 Edition 7. 0.65% 2.49% 31,901 Linux 6. 3.72% 3.40% 43,614 Media Center 2005 5. 2.13% 5.50% 70,494 Windows 2000/NT 5 4. 16.73% 11.03% 141,361 Windows Vista 3. 8.12% 17.37% 222,542 Macintosh 2. 64.77% 58.32% 747,249 Windows XP 1. Internet Avg % % Visitors Operating System Details ( Thu. 1 May 2008–Thu. 31 July 2008 )

14. GettyGuide Handheld (A Cautionary Tale) Top Cities Sending Us iPhone Traffic (Wed. 1 Aug. 2007-Thu. 31 July 2008) iPhone Stats 1.10% 163 Van Nuys 10. 1.13% 167 St Louis 9. 1.59% 235 Santa Monica 8. 1.77% 261 Bellevue 7. 1.83% 270 Houston 6. 6.08% 897 Irvine 5. 6.90% 1,019 Los Angeles 4. 7.66% 1,131 San Francisco 3. 9.12% 1,347 Dallas 2. 46.62% 6,883 Seattle 1. Page Views Cities

15. GettyGuide Handheld (A Cautionary Tale) Site Visits – Getty.edu (Wed. 1 Aug. 2007-Thu. 31 July 2008) iPhone Stats 0.66% 97 conservation/ 10. 1.06% 157 Search/ 9. 1.09% 161 research/ 8. 1.10% 162 education/ 7. 2.26% 333 Unspecified 6. 2.28% 336 about/ 5. 10.90% 1,610 art/ 4. 14.64% 2,162 museum/ 3. 15.68% 2,315 Root Directory 2. 46.98% 6,936 visit/ 1. Page Views Site Sections

16. GettyGuide Handheld (A Cautionary Tale) A Cautionary Quote There is no safety in unlimited technological hubris - McGeorge Bundy