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B2 B Marketing

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Give a basic idea of business to business marketing .

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B2B Marketing
What is B2B Marketing? ,[object Object],[object Object],[object Object]
Flows within a B2B market
Differences between B2B and Consumer Marketing
Differences between B2B and Consumer Marketing…
Differences between B2B and Consumer Marketing…
B2B customers ,[object Object],[object Object],[object Object]
Models of organisational buying decision making
Decision problems in B2B purchasing decision making process
Decision problems in B2B purchasing decision making process…
Roles in the buying process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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