Gift feom IBS,Pune. Batch:2009

1. Radio Mirchi: Spicing
up the Indian Air
Waves

2. Presented by: IBS, Pune
Batch: 2007-09
Functional Area: Marketing
Ankur Srivastava
Nitin Arora
Parul Batra
Samil Mandhan
Vishal Chugh

3. Index
Introduction
Success of Radio Mirchi
Cause for loss
SERVQUAL Attributes
Corporate Social Responsibility
New Challenges
SWOT Analysis
Future

4. Introduction
Started in October 2001
Operated By ENIL
Bennett, Coleman Co. Limited (BCCL)
Times Infotainment Media Limited (TIML)
Largest Operating FM network
Innovative Marketing
Promotional Strategies
Operating In more then
25 Cities In 2007

5. Success of Radio Mirchi
Marketing strategies :
Market segmentation.
Medium for advertising.
Competition with print and television
media.
Promotional activities.